programme overview
The Post Graduate Diploma in Media and Entertainment has been designed in a manner that the curriculum has all the required aspects to ensure that our students sustain and thrive as successful professional managers in the Media and Entertainment industry. The course is designed and delivered by industry stalwarts who provide the students with a deeper understanding of the industry and its functioning.
The course offers a balanced combination of theoretical learning and on-field learning visits to production and post-production houses, advertising agencies, media agencies, digital agencies, consumer research, and events.
Programme vision
To nurture business management professionals with the ability to adapt and contribute to the dynamic business of media and entertainment landscape.
Programme mission
- Provide domain knowledge of the Media and Entertainment sector for effective business decision making.
- Nurture creativity, innovation, and entrepreneurship
- To cultivate leadership and communication abilities required to excel in the media and entertainment sector.
- To create awareness of global practices in the media and entertainment sector.
- To sensitise students to the value of media and entertainment sector in society
Programme educational objectives
PEO 1. Media domain knowledge Apply understanding of emerging trends, reforms & initiatives, national and global, pertaining to various roles in the Media & Entertainment sector for effective decision making.
PEO 2. Application of business functions like HR, Finance, Marketing, Operations in the Media and Entertainment industry To broaden the application and understanding of the students by exposing them to various functions of media and entertainment business and roles.
PEO 3. Design/development of forms of media and communications To make them competent in providing innovative solutions and creative storytelling focused to a target market.
PEO 4. Soft Skills readiness To inculcate teamwork, problem solving, leadership and communication skills in students enhancing their managerial effectiveness.
PEO 5. Ethical practices To expose students to real world situations and initiatives so they can understand the significance of ethical practices in media and entertainment sector.
Program Outcomes
- Leadership
- Innovation
- Critical and Analytical Thinking
- Communication Skills
- Global Perspective
- Role of Self in the Organization and Society
programme usp
- Designed to create business managers and leaders with a media edge.
- Rich exposure to relevant industry projects such as Global Citizen Leader, Winter/Summers projects and workshops.
- The transformative pedagogy includes lectures, workshops, live industry projects, videos and case studies curated and delivered by renowned media experts.
class profile 2023-2025 batch
We celebrate India’s varied culture, by embracing students from all backgrounds and environments. This allows students to mutually benefit from each other.
education
Gender
Diversity
Work Experience
Freshers
75%
1-2 years
13%
2-3 years
7%
3 & above
5%
Age
Under 24 yrs
85%
25 – 27 yrs
12%
28 – 29 yrs
3%
30 yrs & Above
0%
programme structure
Perspective Management
Global Citizen Leader I
Business Research Methods and Marketing Research
Business Innovation and Application
Consumer Behaviour
Marketing Applications and Strategy
Cost & Management accounting
Organizational Behaviour
Essentials of Supply chain management
Media & Entertainment Business
Global Citizen Leader II
Fundamentals of Financial Management
Human Resource Management
Project Management
Media and Entertainment Services Marketing
Integrated Marketing Communications Applications & Practices
Media Selling & Negotiations Skills
Digital Marketing Basics
Media & Entetainment Laws
Universal Human Values
Media Analytics
Media Planning & Buying
Advanced Digital Marketing (E)
Entrepreneurship in Media and Entertainment Industries
PR & Corporate Communication
Customer Relations Management
Product & Brand Management
Rural Marketing
Summer Internship & Summer Internship Research Program
Value added Workshop – Industry Readiness Program
Media Technology
Strategic Brand Management and Communications
Digital Content Management
Media Research
New Media (AR, VR, Games, AI)
Advanced Integrated Marketing Communication Applications & Practices
Strategic Management
Business of Movies(Electives)
Business of Music(Electives)
Celebrity management (Electives)
Lifestyle and Recreation Management (E)
Sports Management (E)
career opportunities
To nurture every budding student, we guide, mentor and stand by each student; helping them discover their innate abilities and interests. Some areas of Industry opportunities are:
Brand Marketing
Content business
Client Servicing
Consumer Research
Digital Media
Public Relations
Advertising
Events
Sales
Business strategy
placement stats
The placements at WeSchool had an excellent response from companies, not only in terms of the number of job profiles but also the diversity in roles and attractive packages. A total of 358 companies visited the campus out of which 227 were new companies.
Domestic
₹13.04 lakhs p.a.
Average Salary
₹ 28.87 lakhs p.a.
Highest Salary
recruiters
Since this program attracts a one-of-a-kind blend of design and management principles, it draws an interesting line-up of recruiters; thanks to our experiential project work and live consultancy assignments. Here are some of our key recruiter, till date.
Disclaimer: Representation / Use of any third-party trade marks including logos herein is merely to indicate that these companies were at the WeSchool Campus for the Student recruitment process.
