Full Time Programme

post graduate diploma in management - Business Design and Innovation

There’s a widespread global consensus that the future belongs to design. The programme ultimately aims to enable students to understand how to apply design thinking and effectively innovate in the management practices of tomorrow; right from the business idea, the process to the end product through cross-disciplinary collaboration

Present Intake: 30

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programme overview

programme usp

  • The unique feature of this programme is repeated experiences of application in design thinking.
  • At the end of the programme, the student would have managed five to six business design and innovation related real-life projects.
  • The course takes the learner through what is business design? A dedicated discipline which focuses on design thinking as an approach to find a solution. There are consulting organizations where business designers develop/ innovate customer centric interfaces, create prototypes or develop market viable products.

programme educational objectives (PEOs)

  • PEO 1.To enable the students to apply design thinking abilities for business-area concerns/challenges and acquire functional knowledge in new age industries, and take up roles with design houses, corporate innovation teams, product innovation teams, service and experience design teams, and also with traditional industries.
  • PEO 2. To nurture future thought leaders with the unique blend of managerial competencies, design thinking abilities, and an innovation and entrepreneurial spirit.
  • PEO 3.To enable the students to understand how to bring an idea to reality, using the various tools and techniques learnt of design and innovation.

programme outcomes (POs) for PGDM Business Design and Innovation

  • PO1 - Leadership
  • PO2 - Critical/Analytical Thinking
  • PO3 - Design/Innovation/Integrative Thinking
  • PO4 - Global Perspective
  • PO5 - Role of Self in Organization and Society
  • PO6 - Communication Skills
  • PO7 - Business Competency
  • PO8 - Visualisation

Programme Faculty

Dr. Anil Rao Paila

Director & Sr. Dean

Prof Mohan Chandra

Asst. Professor

Prof Prakash Unnakal

Asst. Professor

Dr. Lakshmi Rangarajan

Associate Professor

Prof. Radhika Uttam

Asst. Professor

Dr. Soumya C S

Associate Professor

Dr Ruchi Singh

Asst. Professor

class profile 2020-22 batch

The programme draws in students from diverse cultural, personal and professional backgrounds, across India.

placement stats

The placements at WeSchool had an excellent response from companies, not only in terms of the number of job profiles but also the diversity in roles and attractive packages. A total of 358 companies visited the campus out of which 227 were new companies.

Domestic

Average Domestic Salary

₹ 7.4 lakhs p.a.

Average Salary

Highest Domestic Salary

₹10.5 lakhs p.a.

Highest Salary

domestic

Average Domestic Salary

₹8.3 lakhs p.a.

Average Salary

Welingkar

₹ 9.8 Lakhs p.a.

Highest Salary

domestic

Average Domestic Salary

₹7.8 lakhs p.a.

Average Salary

Welingkar

₹10.21 Lakhs p.a.

Highest Salary



career opportunities

On successful completion of the PGDM - Business Design and Innovation programme, the student will be a confident manager with an innovative mindset, able to think out-of-the-box who is adept at need identification, concept development & testing, business model creation and execution while being rooted in a deep understanding of business concepts and an appreciation of design thinking and innovation. The course opens doors to diverse roles listed as follows:

Assistant Manager - QSR

Assistant Manager - QSR

Business Analyst

Business Analyst

Deputy Manager - II

Deputy Manager - II

ENG

ENG

Executive - Market Support

Executive - Market Support

Executive - Brand

Executive - Brand

Executive - Business Development

Executive - Business Development

GBS - BA

GBS - BA

Management Trainee - BDM

Management Trainee - BDM

Market Development Executive

Market Development Executive

RCLADM

RCLADM

Sales manager

Sales manager

Specialist, Sales

Specialist, Sales

Team Manager

Team Manager

Wealth Manager

Wealth Manager

recruiters

Unlike most academic institutes, we do not leave our students alone to find a living for themselves, upon the completion of their course. Which is why, we have partnered with key recruiters by inviting corporate/industry experts, to choose from the best talents that we create in our classrooms.

Disclaimer: Representation / Use of any third-party trade marks including logos herein is merely to indicate that these companies were at the WeSchool Campus for the Student recruitment process.

admission and fees

WeSchool intends to give more than what it takes, in order to offer a brighter future to our students. We try rising above the assured ROI which is just numbers, by adding value and making our students competitive enough to face real challenges in the dynamic business world.

Tuition Fees and Other
tuition fees & other
₹6,50,000/- p.a* *Subject to change
Hostel Fees
hostel fees
₹1,07,100/- p.a. Plus a deposit of ₹5,000/- (refundable)

Please Note

  • *Hostel accommodation is mandatory for the students of Bengaluru Campus.

eligibility

A minimum 50% in graduation, which must be completed by June 2022.

Should have taken CAT (2021) conducted by the IIMs for the year specified in the advertisement (IIMS have no role in the Welingkar admission process) and /or/ XAT (2022) / and / or ATMA (Feb 2022) and / or CMAT (2022) and / or GMAT (2019 onwards).

selection process

WeSchool's Unique Profile based selection process assigns significant value to academic performances, work experience, Group Activity, Personal Interview along with the written test scores.

The Selection process for WeSchool this year includes the following parameters:
Parameter Weightage
1) Qualifying Entrance Test Percentile
Best of percentile in CAT (2021), XAT (2022), ATMA (Feb 2022), GMAT (2019 onwards), CMAT (2022) will be considered
40%
2) Academics (X,XII, Graduation)
** Basic eligibility of 50% in graduation is mandatory
15%
3) Pre Interview Questionnaire and Personal Interview (PIQ) has been designed to assess your individual aptitude and personality attributes.) 40%
4) Extra-Curricular activities, Sports, awards and achievements at District, National, International level, Academic diversity etc. 5%
5) Total Composite Score Merit position of the of above parameters will be used for offering admission to a program. 100%

Note:- Qualifying test year and month wherever applicable is mentioned in the Entrance test cutoff.

Entrance test cutoff


Shortlisting Criteria for Online Selection Process - General Merit List (2022 - 2024)
Mumbai Campus
Program/ Campus CAT 2021 / XAT 2022 /
GMAT (2019 onwards)
Percentile
ATMA (Feb 2022)
Percentile
CMAT 2022 Score
PGDM, E-Business Research & Business Analytics 80 85 225
Retail, Media, Business Design, Healthcare Mgmt, Rural Management 75 80 211
PGDM - HCM 70 across all tests. Education background like (Pharma, AYUSH and specific sciences microbiology), etc. or relevant work experience in the healthcare field, will be called for GDPI, if they have marked Healthcare as a preference. 188
PGDM - RURAL 70 across all tests. Education background like (B. Sc (Agriculture), B. Sc. (Horticulture), B. Tech (Agricultural Engineering), B. Sc. (Agribusiness Management - popularly mentioned as B. Sc. ABM), etc. or relevant work experience, will be called for GDPI, if they have marked Rural as a preference. 188
Bengluru Campus
Program/ Campus CAT 2021 / XAT 2022 /
GMAT (2019 onwards)
Percentile
ATMA (Feb 2022)
Percentile
CMAT 2022 Score
PGDM, E-Business Research & Business Analytics 75 80 211
PGDM - Business Design & Innovation 70 75 199

Application Deadline: 18th March, 2022

(CMAT Aspirants can Apply Now and update their scores later)

    GDPI dates
  • GDPI Shortlist – March, 2021
  • GDPI Dates - March/April, 2021
    Online Selection Process will be based on two parameters:
  • Cut-off Percentile of the Entrance exams (as mentioned in the entrance test cutoff tab)
  • Profile based shortlist for students awaiting CMAT Test Results.
    (All candidates called on basis of profile, will be required to meet the required cut-off once the CMAT results are declared)

Selection Criteria

Weightage of parameters for final selection
1) Qualifying Entrance (CAT/XAT/ATMA/CMAT/ GMAT) 35%
2) Academics (10,12, Graduation) 15%
3) Interview (Pre-interview questionnaire, Interview) 45%
4) Extracurricular activities (Awards in sports, competitions at Degree college and above) etc. 5%

Note:- Qualifying test year and month wherever applicable is mentioned in the Entrance test cutoff.

Admissions

Admissions are based on merit only. No discrimination is made on basis of the state from which graduation certificate is obtained. There are no reservations for linguistic minorities either.

student achievements

Year on year, our students do us proud and edify our belief in creating the leaders of tomorrow. Here are the achievements of our latest batch.

testimonials

Testimonial Testimonial