programme overview
programme vision
To nurture managers with ability to use design thinking-based innovation for business and society.
programme mission
- To instill a user-centric, multi-disciplinary and holistic approach toward complex problem solving that cuts across functional silos.
- To enable students to apply the Design Thinking approach for creating innovative business solutions.
- To sensitize students to social responsibility, design awareness, technology applications and sustainability.
programme educational objectives
- Apply management theories and frameworks in business scenarios in the VUCA world.
- Ability to demonstrate leadership qualities
- Apply and promote design thinking practices and develop a culture for problem solving and innovation
- Evolve methodology to plan a business – from idea to implementation and stimulate entrepreneurial mind set.
- Be Agile learners who are able to leverage the power of emerging technology, analytics and other contemporary market forces
Program Outcomes
- Leadership
- Innovation
- Critical and Analytical Thinking
- Communication
- Global Perspective
- Role of Self in the Organization and Society
Program-Specific Outcomes (PSOs)
- Empathic Design
- Intrapreneurial Mindset
programme usp
- Develops a user-centric mindset.
- Hands-on pedagogy driving theoretical concepts through live projects. Students have to create prototypes for their ideas and test them with real users and iterate basis user feedback.
- Design Thinking, Strategy & Consulting as the Major Concentration
- For their ‘Functional Concentration’, students have a Choice-based Credit System (CBCS), in line with NEP-2020, wherein they can choose courses across functional specializations
- Application of 'design thinking' in management disciplines and creating practical business innovations.
Programme Faculty
PGDM Business Design Faculty List For CAY 2024-25 - Click here
PGDM Business Design Faculty List For CAYm1 2023-24 - Click here
PGDM Business Design Faculty List For CAYm2 2022-23 - Click here
Scholarships
Dr G : Sunjewels Scholarship for PGDM Business Design student
Dr. G. Sunjewels Scholarship: The scholarship is to encourage high potential students from underprivileged families or single parent families, who struggle to pay the required tuition fees of PGDM Programme. The selected student will also need to fulfil the continuous assessment measures of WeSchool. This initiative covers One full-tuition fee scholarship choosing to pursue PGDM Business Design.
Dr G,(Dr Srinivas Gondhalekar), PhD IIT Mumbai, was Dean Operations and Entrepreneurship Management at WeSchool in Operations and a strong proponent of Design and Innovation. He was a celebrated consultant for industry for over three decades.
* This scholarship will apply to students once they are admitted to the program, based on the scholarship conditions.
class profile 2023- 25 batch
The programme draws in students from diverse cultural, personal and professional backgrounds, across India.
All of whom, who wish to empathize, contribute and excel in the evolving world of Business Design.
programme structure
Global Citizen Leader - I
Business Communication
Cost and Management Accounting
Marketing Applications and Strategy
Consumer Behaviour
Essentials of Supply Chain Management
Organizational Behaviour II - Managing Group Dynamics
Business Research Methods and Marketing Research
Microsoft Excel for Business
Business Analysis
Advanced Prototyping
UI-UX Design
Summer Internship Project & Summer Internship Research Project
Strategic Innovation Management
Green Issues
Information Design
Strategy & Consulting - I
Digital Product Management – Innovation and Strategy
Technology for Finance, Banking and Financial Services (Fintech &BFSI)
Advanced Financial Management (Fintech &BFSI)
Wealth Management (Fintech &BFSI)
Fundamentals of Banking (Fintech &BFSI)
B2B Marketing (Fintech &BFSI)
Digital Marketing (Customer Experience, Engagement & Marketing)
Customer Experience Management (Customer Experience, Engagement & Marketing)
International Business (Customer Experience, Engagement & Marketing)
Technology in Marketing (Customer Experience, Engagement & Marketing)
HR Analytics (HR)
HR Lab (HR)
Learning, Training and Development (HR)
Talent Acquisition (HR) (HR)
Talent Management (HR)
ERP Business Applications (Operations & Manufacturing)
Logistics and SCM: Value Creation, Adaptability and Sustainability (Operations & Manufacturing)
Operations in Services (Operations & Manufacturing)
Production Planning And Control Systems(Operations & Manufacturing)
Productivity Techniques (Operations & Manufacturing)
Business Process Re-engineering & Improvements (Operations & Manufacturing)
Information Technology Vertical – I (Technology)
Advanced Business Analytics – I (Quantitative Techniques and Analytics)
Legal Aspects of Business (IPR, Taxation)
Strategy & Consulting – II
Advanced Banking (Fintech & BFSI)
Funding for Business Innovations (Fintech & BFSI)
Security Analysis and Portfolio Management (Fintech & BFSI)
International Finance (Fintech & BFSI)
Fixed Income Securities (Fintech & BFSI)
Security Analysis and Portfolio Management (Fintech & BFSI)
International Finance (Fintech & BFSI)
Fixed Income Securities (Fintech & BFSI)
International Marketing (Customer Experience, Engagement & Marketing)
Distribution and Supply Chain Management (Customer Experience, Engagement & Marketing)
Marketing Finance (Customer Experience, Engagement & Marketing)
Sales Management (Customer Experience, Engagement & Marketing)
Retail Management(Customer Experience, Engagement & Marketing)
Global And National Workforce Planning And HR Audit (HR)
Employer Branding (HR)
Advanced HR Analytics (HR)
Diversity, Equity & Inclusion (HR)
Supply Chain Risk and Performance Management (Operations & Manufacturing)
Design and New Product Development (Operations & Manufacturing)
Complex Problem Solving and Six Sigma (Operations & Manufacturing)
Quality and Reliability Management (Operations & Manufacturing)
Operations Analytics & Internet of Things (Operations & Manufacturing)
Information Technology Vertical – II (Technology)
Advanced Business Analytics – II (Quantitative Techniques and Analytics)

career opportunities
The demand for innovators is increasing in a straight line graph, and all business houses essentially require trained manpower, to effectively innovate. A business design student has the advantage of being able to perform in ALL types of sectors. Few industries where BD graduates find highly rewarded careers are:

Finance

IT

Marketing

Healthcare

Consulting

Banking

Design Firms

Retail / FMCG

Manufacturing

Entrepreneurship

SME

PSU
placement stats
The placements at WeSchool had an excellent response from companies, not only in terms of the number of job profiles but also the diversity in roles and attractive packages. A total of 358 companies visited the campus out of which 227 were new companies.
Domestic

₹12.22 lakhs p.a.
Average Salary

₹19.00 lakhs p.a.
Highest Salary