Full Time Programme

post graduate diploma in management - business design

With Businesses striving to achieve a competitive edge in their space, there is a growing need for cross-disciplinary learning. Design and Management come out as one of the best partners whereby applying design principles to management, organizations are able to bring new value and innovation. Therefore, business managers today, need to learn more from the open-minded, human-centered approach that of a designer in order to be able to provide the required expertise in the Design-Management partnership.

Present Intake: 60
Program started in 2008

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programme overview

Programme Faculty

prof. kaustubh dhargalkar

Dean - Business Design, Innowe, NISP, RedX

Piyush Goghari

Dean - Business Design

Prof. Ragini Mohanty

Professor- general Management & ERP

Ms. Jyoti Mangesh Kulkarni

Senior Associate Dean-Business Design

Mr. Narasinha Sawaikar

Assistant Professor-Economics & Banking

programme vision

To nurture managers with ability to use design thinking based innovation for business and society.

programme mission

  • To develop managers who have an aptitude for general management approach
  • To enable students with a blend of hands on strategic thinking to solve business and societal problems across functions, verticals and sectors
  • Sensitize students to social responsibility, design awareness, technology applications and sustainability

programme educational objectives

  • Apply management theories and frameworks in business scenarios.
  • Ability to demonstrate leadership qualities
  • Apply and promote design thinking practices and develop a culture for problem solving and innovation
  • Evolve methodology to plan a business – from idea to implementation and stimulate entrepreneurial mind set.
  • Agile learners who are able to leverage the power of emerging technology, analytics and other contemporary market forces

programme usp

  • Application of 'design thinking' in management disciplines and creating practical business innovations.
  • Repeated experiences in the application of 'design thinking' to solve business problems in various scenarios.
  • Provide a blend of management and design/innovation inputs.
  • Generalist approach - acquired knowledge to be applied to various verticals of business management.
  • Prepare industry ready professionals.


Dr G : Sunjewels Scholarship for PGDM Business Design student

Dr. G. Sunjewels Scholarship: The scholarship is to encourage high potential students from underprivileged families or single parent families, who struggle to pay the required tuition fees of PGDM Programme. The selected student will also need to fulfil the continuous assessment measures of WeSchool. This initiative covers One full-tuition fee scholarship choosing to pursue PGDM Business Design.

Dr G,(Dr Srinivas Gondhalekar), PhD IIT Mumbai, was Dean Operations and Entrepreneurship Management at WeSchool in Operations and a strong proponent of Design and Innovation. He was a celebrated consultant for industry for over three decades.

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* This scholarship will apply to students once they are admitted to the program, based on the scholarship conditions.

class profile 2020- 22 batch

The programme draws in students from diverse cultural, personal and professional backgrounds, across India.

All of whom, who wish to empathize, contribute and excel in the evolving world of Business Design.

programme structure

Programme Structure

career opportunities

The demand for innovators is increasing in a straight line graph, and all business houses essentially require trained manpower, to effectively innovate. A business design student has the advantage of being able to perform in ALL types of sectors. Few industries where BD graduates find highly rewarded careers are:













Design Firms

Design Firms

Retail / FMCG

Retail / FMCG









placement stats

The placements at WeSchool had an excellent response from companies, not only in terms of the number of job profiles but also the diversity in roles and attractive packages. A total of 358 companies visited the campus out of which 227 were new companies.


Average Domestic Salary

₹13.2 lakhs p.a.

Average Salary

***on going placements for 2022-24 batch.

Highest Domestic Salary

₹18.16 lakhs p.a.

Highest Salary


Average Domestic Salary

₹11.73 lakhs p.a.

Average Salary

Highest Domestic Salary

₹25.48 lakhs p.a.

Highest Salary


Since this program attracts a one-of-a-kind blend of design and management principles, it draws an interesting line-up of recruiters; thanks to our experiential project work and live consultancy assignments. Here are some of our key recruiters, till date.

Disclaimer: Representation / Use of any third-party trade marks including logos herein is merely to indicate that these companies were at the WeSchool Campus for the Student recruitment process.

admission and fees

WeSchool intends to give more than what it takes, in order to offer a brighter future to our students. We try rising above the assured ROI which is just numbers, by adding value and making our students competitive enough to face real challenges, in the dynamic business world.

Tuition Fees and Other
tuition fees & other
₹7,00,000/- p.a* *Subject to change
Library Deposit
library deposit
₹4,000/- (refundable)
Hostel Fees
hostel fees
₹1,60,000/- p.a. to ₹2,20,000/- p.a. Plus a deposit of ₹10,000/- (refundable)

Please Note

  • *Hostel accommodation is subject to availability for Mumbai Campus.
  • *Hostel accommodation is mandatory for the students of Bengaluru Campus.

TFW Scheme

Seats, up to Maximum 5 percent of sanctioned intake per course are available under TFW Scheme.

Candidate's parent's annual income from all sources should not exceed Rs. 8.00 Lakh. This should be supported by the Income Certificate issued by the Tehsildar office and valid till March 2025,.

The Waiver is limited to the Tuition Fee only

All other fees except tuition fee shall be paid by the beneficiary.

The Candidates admitted under this scheme shall not be allowed to change the course/campus at any stage under any circumstances.

course eligibility

A minimum 50% in graduation, which must be completed by June 2024.

Should have taken CAT (2023) conducted by the IIMs for the year specified in the advertisement (IIMS have no role in the Welingkar admission process) and /or/ XAT (2024) / and / or ATMA (Feb 2024) and / or CMAT (2024) and / or GMAT (2021 onwards).

selection process

WeSchool's Unique Profile based selection process assigns significant value to academic performances, work experience, Group Activity, Personal Interview along with the written test scores.

Note:- Qualifying test year and month wherever applicable is mentioned in the Entrance test cutoff.

Important dates

Phase 1.

  • Start of Application Form - 14th Nov, 2022
  • Last date of Application Form - 15th Jan, 2023
  • GA/PI Shortlist List - End of Jan, 2023 (Basis CAT /XAT Result / Profile based calls).
  • Selection Process Dates (Offline) - Delhi: 17,18 & 19 Feb 2023 | Kolkata: 18 & 19 Feb 2023 | Indore: 19 Feb 2023

Phase 2.

  • Start of Application Form - 20th Feb, 2023
  • Last date of Application Form – 31st March, 2023.
  • GA/PI Shortlist List - April, 2023 (Basis CAT/XAT/ATMA /CMAT/GMAT).
  • GA/PI - April 2023.
  • Phase 2 Merit List - May 2023 (CAT/XAT/ATMA /CMAT/GMAT)

*You don't need to apply in Phase 2 if applied in Phase 1. Simply update your CMAT / ATMA scores

Entrance Exam Test cut off for PGDM 2024-26 batch

Shortlisting Criteria for Online Selection Process - General Merit List
Mumbai Campus
Program/ Campus CAT 2023 / XAT 2024 /
GMAT (2021 onwards)
ATMA 2024/ CMAT 2024 Percentile
PGDM, PGDM E-Business, PGDM Research & Business Analytics 80 85
PGDM Retail, PGDM Media and Entertainment and PGDM Business Design 75 80
PGDM – Healthcare Management 70%ile across above entrance tests, irrespective of any graduation degree background
PGDM – Rural Management 70%ile across above entrance tests, irrespective of any graduation degree background
Bengluru Campus
Program/ Campus CAT 2023 / XAT 2024 /
GMAT (2021 onwards)
ATMA 2024/ CMAT 2024 Percentile
PGDM, PGDM E-Business, PGDM Research & Business Analytics 75 80
PGDM - Business Design & Innovation 70%ile across above entrance tests, irrespective of any graduation degree background

Application Deadline: 18th March, 2022

(CMAT Aspirants can Apply Now and update their scores later)

    GDPI dates
  • GDPI Shortlist – March, 2021
  • GDPI Dates - March/April, 2021
    Online Selection Process will be based on two parameters:
  • Cut-off Percentile of the Entrance exams (as mentioned in the entrance test cutoff tab)
  • Profile based shortlist for students awaiting CMAT Test Results.
    (All candidates called on basis of profile, will be required to meet the required cut-off once the CMAT results are declared)

Selection Criteria

Weightage of parameters for final selection
1) Qualifying Entrance (CAT/XAT/ATMA/CMAT/ GMAT) 35%
2) Academics (10,12, Graduation) 15%
3) Interview (Pre-interview questionnaire, Interview) 45%
4) Extracurricular activities (Awards in sports, competitions at Degree college and above) etc. 5%

Note:- Qualifying test year and month wherever applicable is mentioned in the Entrance test cutoff.


Admissions are based on merit only. No discrimination is made on basis of the state from which graduation certificate is obtained. There are no reservations for linguistic minorities either.

education loan

Student can avail education loans from -

Our sole purpose is to keep students focused on their goals, i.e. their career. To help them do so, we have partnered with a sound financial institution, to help students avail loans at reasonable rates.

student achievements

Year on year, our students do us proud and edify our belief in creating the leaders of tomorrow. Here are the achievements of our latest batch.


Testimonial Testimonial