Full Time Programme

post graduate diploma in management - business design

With Businesses striving to achieve a competitive edge in their space, there is a growing need for cross-disciplinary learning. Design and Management come out as one of the best partners whereby applying design principles to management, organizations are able to bring new value and innovation. Therefore, business managers today, need to learn more from the open-minded, human-centered approach that of a designer in order to be able to provide the required expertise in the Design-Management partnership.

Present Intake: 60

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programme overview

programme vision

To nurture managers with ability to use design thinking based innovation for business and society.

programme mission

  • To develop managers who have an aptitude for general management approach
  • To enable students with a blend of hands on strategic thinking to solve business and societal problems across functions, verticals and sectors
  • Sensitize students to social responsibility, design awareness, technology applications and sustainability

programme educational objectives

  • Apply management theories and frameworks in business scenarios.
  • Ability to demonstrate leadership qualities
  • Apply and promote design thinking practices and develop a culture for problem solving and innovation
  • Evolve methodology to plan a business – from idea to implementation and stimulate entrepreneurial mind set.
  • Agile learners who are able to leverage the power of emerging technology, analytics and other contemporary market forces

programme usp

  • Application of 'design thinking' in management disciplines and creating practical business innovations.
  • Repeated experiences in the application of 'design thinking' to solve business problems in various scenarios.
  • Provide a blend of management and design/innovation inputs.
  • Generalist approach - acquired knowledge to be applied to various verticals of business management.
  • Prepare industry ready professionals.

class profile 2020- 22 batch

The programme draws in students from diverse cultural, personal and professional backgrounds, across India.

All of whom, who wish to empathize, contribute and excel in the evolving world of Business Design.

programme structure


Programme Structure

career opportunities

The demand for innovators is increasing in a straight line graph, and all business houses essentially require trained manpower, to effectively innovate. A business design student has the advantage of being able to perform in ALL types of sectors. Few industries where BD graduates find highly rewarded careers are:

Finance

Finance

IT

IT

Marketing

Marketing

Healthcare

Healthcare

Consulting

Consulting

Banking

Banking

Design Firms

Design Firms

Retail / FMCG

Retail / FMCG

Manufacturing

Manufacturing

Entrepreneurship

Entrepreneurship

SME

SME

PSU

PSU

placement stats

The placements at WeSchool had an excellent response from companies, not only in terms of the number of job profiles but also the diversity in roles and attractive packages. A total of 358 companies visited the campus out of which 227 were new companies.

domestic

Average Domestic Salary

₹8.47 lakhs p.a.

Average Salary

Welingkar

₹ 15.45 Lakhs p.a.

Highest Salary



Domestic

Average Domestic Salary

₹9.08 lakhs p.a.

Average Salary

Highest Domestic Salary

₹15 lakhs p.a.

Highest Salary

Domestic

Average Domestic Salary

₹10.05 lakhs p.a.

Average Salary

Highest Domestic Salary

₹15.42 lakhs p.a.

Highest Salary

recruiters

Since this program attracts a one-of-a-kind blend of design and management principles, it draws an interesting line-up of recruiters; thanks to our experiential project work and live consultancy assignments. Here are some of our key recruiters, till date.

Disclaimer: Representation / Use of any third-party trade marks including logos herein is merely to indicate that these companies were at the WeSchool Campus for the Student recruitment process.

admission and fees

WeSchool intends to give more than what it takes, in order to offer a brighter future to our students. We try rising above the assured ROI which is just numbers, by adding value and making our students competitive enough to face real challenges, in the dynamic business world.

Tuition Fees and Other
tuition fees & other
₹6,50,000/- p.a* *Subject to change
Library Deposit
library deposit
₹4,000/- (refundable)
Hostel Fees
hostel fees
₹90,000/- p.a. to ₹1,50,000/- p.a. Plus a deposit of ₹5,000/- (refundable)

Please Note

  • *Hostel accommodation is subject to availability for Mumbai Campus.
  • *Hostel accommodation is mandatory for the students of Bengaluru Campus.

eligibility

A minimum 50% in graduation, which must be completed by June 2022

Should have taken CAT (2021) conducted by the IIMs for the year specified in the advertisement (IIMS have no role in the Welingkar admission process) and /or/ XAT (2022) / and / or ATMA (Feb 2022) and / or CMAT (2022) and / or GMAT (2019 onwards).

selection process

WeSchool's Unique Profile based selection process assigns significant value to academic performances, work experience, Group Activity, Personal Interview along with the written test scores.

The Selection process for WeSchool this year includes the following parameters:
Parameter Weightage
1) Qualifying Entrance Test Percentile
Best of percentile in CAT (2021), XAT (2022), ATMA (Feb 2022), GMAT (2019 onwards), CMAT (2022) will be considered
40%
2) Academics (X,XII, Graduation)
** Basic eligibility of 50% in graduation is mandatory
15%
3) Pre Interview Questionnaire and Personal Interview (PIQ) has been designed to assess your individual aptitude and personality attributes.) 40%
4) Extra-Curricular activities, Sports, awards and achievements at District, National, International level, Academic diversity etc. 5%
5) Total Composite Score Merit position of the of above parameters will be used for offering admission to a program. 100%

Note:- Qualifying test year and month wherever applicable is mentioned in the Entrance test cutoff.

Entrance test cutoff


Shortlisting Criteria for Online Selection Process - General Merit List (2022 - 2024)
Mumbai Campus
Program/ Campus CAT 2021 / XAT 2022 /
GMAT (2019 onwards)
Percentile
ATMA (Feb 2022)
Percentile
CMAT 2022 Score
PGDM, E-Business Research & Business Analytics 80 85 225
Retail, Media, Business Design, Healthcare Mgmt, Rural Management 75 80 211
PGDM - HCM 70 across all tests. Education background like (Pharma, AYUSH and specific sciences microbiology), etc. or relevant work experience in the healthcare field, will be called for GDPI, if they have marked Healthcare as a preference. 188
PGDM - RURAL 70 across all tests. Education background like (B. Sc (Agriculture), B. Sc. (Horticulture), B. Tech (Agricultural Engineering), B. Sc. (Agribusiness Management - popularly mentioned as B. Sc. ABM), etc. or relevant work experience, will be called for GDPI, if they have marked Rural as a preference. 188
Bengluru Campus
Program/ Campus CAT 2021 / XAT 2022 /
GMAT (2019 onwards)
Percentile
ATMA (Feb 2022)
Percentile
CMAT 2022 Score
PGDM, E-Business Research & Business Analytics 75 80 211
PGDM - Business Design & Innovation 70 75 199

Application Deadline: 18th March, 2022

(CMAT Aspirants can Apply Now and update their scores later)

    GDPI dates
  • GDPI Shortlist – March, 2021
  • GDPI Dates - March/April, 2021
    Online Selection Process will be based on two parameters:
  • Cut-off Percentile of the Entrance exams (as mentioned in the entrance test cutoff tab)
  • Profile based shortlist for students awaiting CMAT Test Results.
    (All candidates called on basis of profile, will be required to meet the required cut-off once the CMAT results are declared)

Selection Criteria

Weightage of parameters for final selection
1) Qualifying Entrance (CAT/XAT/ATMA/CMAT/ GMAT) 35%
2) Academics (10,12, Graduation) 15%
3) Interview (Pre-interview questionnaire, Interview) 45%
4) Extracurricular activities (Awards in sports, competitions at Degree college and above) etc. 5%

Note:- Qualifying test year and month wherever applicable is mentioned in the Entrance test cutoff.

Admissions

Admissions are based on merit only. No discrimination is made on basis of the state from which graduation certificate is obtained. There are no reservations for linguistic minorities either.

education loan

Student can avail education loans from -

Our sole purpose is to keep students focused on their goals, i.e. their career. To help them do so, we have partnered with a sound financial institution, to help students avail loans at reasonable rates.

Tuition Fees and Other
tuition fees & other
₹6,50,000/- p.a* *Subject to change
Library Deposit
library deposit
₹4,000/- (refundable)
Hostel Fees
hostel fees
₹90,000/- p.a. to ₹1,50,000/- p.a. Plus a deposit of ₹5,000/- (refundable)

Please Note

  • *Hostel accommodation is subject to availability for Mumbai Campus.
  • *Hostel accommodation is mandatory for the students of Bengaluru Campus.

eligibility

A minimum 50% in graduation, which must be completed by June 2022

Should have taken CAT (2021) conducted by the IIMs for the year specified in the advertisement (IIMS have no role in the Welingkar admission process) and /or/ XAT (2022) / and / or ATMA (Feb 2022) and / or CMAT (2022) and / or GMAT (2019 onwards).

selection process

WeSchool's Unique Profile based selection process assigns significant value to academic performances, work experience, Group Activity, Personal Interview along with the written test scores.

Entrance test cutoff


Shortlisting Criteria for GDPI- General Merit List Percentile Cut off based call
Campus Programs CAT 2021 XAT 2022 CMAT 2022 ATMA 2022 GMAT
Mumbai All Programs 75 75 80 80 600
Bengaluru All Programs 70 70 75 75 600
Mumbai PGDM - HCM 70 across all tests. Education background like (Pharma, AYUSH and specific sciences microbiology), etc. or relevant work experience in the healthcare field, will be called for GDPI, if they have marked Healthcare as a preference.
Mumbai PGDM - RURAL 70 across all tests. Education background like (B. Sc (Agriculture), B. Sc. (Horticulture), B. Tech (Agricultural Engineering), B. Sc. (Agribusiness Management - popularly mentioned as B. Sc. ABM), etc. or relevant work experience, will be called for GDPI, if they have marked Rural as a preference.

Application Deadline:18th March, 2022

(CMAT Aspirants can Apply Now and update their scores later)

    GDPI dates
  • GDPI Shortlist – March, 2021
  • GDPI Dates - March/April, 2021
    Online Selection Process will be based on two parameters:
  • Cut-off Percentile of the Entrance exams (as mentioned in the entrance test cutoff tab)
  • Profile based shortlist for students awaiting CMAT Test Results.
    (All candidates called on basis of profile, will be required to meet the required cut-off once the CMAT results are declared)

Selection Criteria

Weightage of parameters for final selection
1) Qualifying Entrance (CAT/XAT/ATMA/CMAT/ GMAT) 35%
2) Academics (10,12, Graduation) 15%
3) Interview (Pre-interview questionnaire, Interview) 45%
4) Extracurricular activities (Awards in sports, competitions at Degree college and above) etc. 5%

Note:- Qualifying test year and month wherever applicable is mentioned in the Entrance test cutoff.

Admissions

Admissions are based on merit only. No discrimination is made on basis of the state from which graduation certificate is obtained. There are no reservations for linguistic minorities either.

education loan

Student can avail education loans from -

Our sole purpose is to keep students focused on their goals, i.e. their career. To help them do so, we have partnered with a sound financial institution, to help students avail loans at reasonable rates.

student achievements

Year on year, our students do us proud and edify our belief in creating the leaders of tomorrow. Here are the achievements of our latest batch.

testimonials

Testimonial Testimonial