Our organisation wants to create a banking product to promote financial inclusion across India's villages and tier 3, tier 4 cities. We did research utilising the Design Thinking approach to better understand the users in this demographic, which allowed our organisation to fully comprehend the target segment. Understanding the target market in depth aided us in developing a user-centric banking product that will meet the consumers' financial and banking demands on a physical level. In addition to contributing my Design Thinking talents to the development of a banking product, I co-led a one-day Design Thinking session at Global Institute of Sports Business with a buddy from the Business Design 2018 - 20 batch. This programme enabled me to educate young talent about the benefits of Design Thinking and introduce them to a new profession of Sports Business.

Nishant Khalde

Business Design 2019 - 21, WeSchool Mumbai

The 14-day introduction session predominantly focused on agile ideas and Design Thinking themes. Everyone was aware of them in theory, but we were also given some hands-on exercises to put them into practice. It was easier for me from the Batch to complete and present it on time because I had been proficient with many programmes over the past two years and was familiar with the steps. In addition, I made use of it in the AI/ML Hackathon Application use case. It was also a seamless trip to be able to apply Design Thinking to translate the technical use case into a user prototype. It was a unique experience because this time we converted the data provided to develop code into how we could use it for the benefit of the users. Some of the lessons that were really beneficial to me were: I also take part in training classes for new hires, where I use the empathy technique to help the trainees better understand the new technical concept. Additionally, I've been aiding my mother in the development of course modules, presentations, and marketing content for the educational start-up with which she is involved. The Design Thinking technique was very useful in developing a course module and company agenda based on what today's parents want their children to learn. To summarise, I've always wanted to learn in a more practical manner because it allows me to learn and grasp things more quickly. And at the end of my journey, I finally had the chance to learn while doing. And this is how unintentionally Empathy, Design Thinking, SMED, FMEA, Visual Management, and Prototyping have been applied in both personal and professional life. The influence was just on the level of recognition among the group I was working with, whether it was in training or at a Hackathon. It provided me the courage to stand out in a crowd, to know things and be able to translate them into an idea, as well as credibility and acknowledgment from peers and seniors. They could translate their offerings to the customer base they were targeting with all of the presentations prepared for my mother. From my perspective, it's the extra hands-on ability to quickly adapt to any app, programme, or platform and build or transform demand into a strategy.

Shubhangi Srivastava

PGDM (Business Design) - 2019-2020

Choosing the right MBA Program & the right college is a very important factor for it decides the growth of any student’s career. For me personally, the Business Design course of WeSchool played a very important role in shaping up my career. The out-of-the-box thinking, the faculty members and the cross-disciplinary approach of mixing Design & Management together is what has helped me grow as a successful Women Entrepreneur.

Priyanka Amar

iKheti - Ecopreneur, Founder