programme overview
The discipline of Design revolves around creation of products, systems, communications and services that satisfy human needs and improve people’s lives while maintaining the respect for the welfare of the natural environment. Over a period of time, design has become an integral part of management.
There is a strong need for innovation, creativity and a design way of thinking in all aspects of Business to be able to emerge successful in the future. This has made it necessary to give the deserved recognition to design for its importance in business. Right from the business idea, the process, the product, the consumer experience and the organization, everything has to be visualized correctly and designed in manner that the needs of the customer can be pre-empted and trends can be forecasted.
The ultimate motive and aim of this programme is to empower students with skills and understanding on how to apply design thinking to effectively innovate while carrying out their management practices.
programme usp
- Application of 'design thinking' in management disciplines and creating practical business innovations.
- Repeated experiences in the application of 'design thinking' to solve business problems in various scenarios.
- Provide a blend of management and design/innovation inputs.
- Generalist approach - acquired knowledge to be applied to various verticals of business management.
- Prepare industry ready professionals.
class profile 2018
The programme draws in students from diverse cultural, personal and professional backgrounds, across India.
All of whom, who wish to empathize, contribute and excel in the evolving world of Business Design.
education
Diversity
Work Experience
Freshers
34%
1-2 years
23%
2-3 years
21%
3 & above
22%
Age
Under 24 yrs
56%
25 – 27 yrs
40%
28 – 29 yrs
2%
30 yrs & Above
2%
programme structure
Perspective Management
Introduction to emerging technologies
Economics of Managers
Business Statistics
Financial Reporting & Analysis
Marketing Management Basics
Essentials of World Class Operation
Organisational Behaviour - 1 Individuals in Organization
Design in Business
Tools for Innovation
Business Innovation Project - DesignThinking
Emerging Technology for business leaders
GCL
Business Research
Cost & Management Accounting
a) Product and brand management b) Consumer Behaviour
Essentials of Supply Chain Management
Organisational Behaviour - 2 Group Dynamics
Business Analysis
Business innovation Project- Product
Material and Processes
career opportunities
The demand for innovators is increasing in a straight line graph, and all business houses essentially require trained manpower, to effectively innovate. A business design student has the advantage of being able to perform in ALL types of sectors. Few industries where BD graduates find highly rewarded careers are:
Finance
IT
Marketing
Healthcare
Consulting
Banking
Design Firms
Retail / FMCG
Manufacturing
Entrepreneurship
SME
PSU
placement stats
The placements at WeSchool had an excellent response from companies, not only in terms of the number of job profiles but also the diversity in roles and attractive packages. A total of 358 companies visited the campus out of which 227 were new companies.
Domestic
₹8.37 lakhs p.a.
Average Salary
₹12 lakhs p.a.
Highest Salary
International
₹21.29 lakhs p.a.
Highest Salary
domestic
₹8.43 lakhs p.a.
Average Salary
₹ 15.45 Lakhs p.a.
Highest Salary
recruiters
Since this program attracts a one-of-a-kind blend of design and management principles, it draws an interesting line-up of recruiters; thanks to our experiential project work and live consultancy assignments. Here are some of our key recruiters, till date.
Disclaimer: Representation / Use of any third-party trade marks including logos herein is merely to indicate that these companies were at the WeSchool Campus for the Student recruitment process.
