programme overview
The business world today is rapidly changing and has become extremely dynamic in nature. Something that was relevant yesterday may not be implemented today. For a Marketing professional, it is important and critical to have extensive knowledge of the potential market and devise marketing strategies that are utilized by an organization most frequently. Our MMM program is aimed at professionals already working in the field of marketing management, as well as those who see their careers developing in this direction.
Our MMM program covers an in-depth study of Marketing Management, Sales Management, Marketing Research & Analytics, Product & Brand Management, Consumer and Organisational Behaviour, Services Marketing, Customer Relationship Management, Integrated Marketing Communications along with the in-demand skills like Business Communication, Digital Marketing, Media Planning, Creativity & Innovation Management as well as Retail management. This program enables you to attain a 360-degree practical knowledge and experience in various functions of Marketing Management.
A MMM graduate can grow their career in roles that involve Brand Management, Marketing, Media Planning Management, Creative Management, Marketing Communications or Corporate Communications Management, Events Management, Digital Marketing Management, etc.
Programme USP
- Masters Degree from University of Mumbai
- Greater acceptance than many post grad diplomas
- Makes you eligible for higher studies eg PhD
- Break the glass ceiling of “Not an MBA”
- Peer learning- 60 other experienced batch-mates
- Build a Strong Network of practicing professionals
- Lectures on Friday, Saturday & Sunday
- Quality Brand– University grants Autonomy
- Upgraded Curriculum
- Relevant Electives Digital Marketing, Big Data Analytics, Selling & Negotiation, Supply chain, Media Planning.
- Highly experienced Core Faculty
- Senior Leaders as Visiting Faculty
- Central Location– close to Matunga/Dadar/Wadala
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Convenient for those working or living in -
- South Mumbai, Lower Parel, Dadar, Wadala
- BKC, Western Suburbs
- LBS Road, Kurla, Chembur, Vikhroli, Thane
- Others
programme structure
International Business
Supply Chain Management
Product and Brand Management
Consumer Buying Behaviour Sales Management
Elective-1 (Choose any one)
- customer-relationship management (CRM)
- retail management
Strategic Marketing Management
Financial Aspects of Marketing
Services Marketing
Business Analytics
Integrated Marketing Communication
Elective-2 (Choose any one)
- Advanced brand Management
- B2B marketing
Research Project (Literature)
Executive Skills
Book Review
Elective-3 (Choose any one)
- advanced analytics
- advanced digital marketing
Research Project
Executive Skills
Book Review
Elective-4 (Choose any one)
- entrepreneurship
- Cross - Functional
career opportunities
This programme is ideal for all Product & Services Marketing professionals. Students can build a career in -
Sales
Marketing
E-Commerce
Supply Chain
Logistics
Marketing Financial Services
Event Management
Advertising
Digital Marketing
Social Media
Marketing Analytics
admission and fees
WeSchool intends to give more than what it takes, in order to offer a brighter future to our students. We try rising above the assured ROI which is just numbers, by adding value and making our students competitive enough to face real challenges, in the dynamic business world.
eligibility
Bachelors Degree (10+2+3) from a recognized University and minimum 2 years of work experience at Supervisor's/Officer/Executive cadre after graduation completed on or before 30th June 2020 is mandatory.
selection process
The selection process comprises of a comprehensive evaluation consisting of a Written Test, Group Discussion and Personal Interview. All eligible candidates applying to the institute will be called for the selection process.
lecture timings
Friday: 6.30 pm - 9.30 pm
Saturday: 3.00 pm - 9.30 pm
Sunday: 9.00 am - 7.00 pm