programme overview
Total no of Seats: 60 Seats (Mumbai)
Our course in Retail Management is a business management programme with a difference. It aims at providing a comprehensive view of retailing, an analysis of the retail environment and exposure to the issues and developments in the industry, for students who wish to define the retail space of tomorrow.
The programme's transformational cross-disciplinary learning aims to nurture the student into a competent future manager with leadership abilities and an innovative mindset to understand the contemporary retail environment.
The learning process involves advanced training in theory and applications, field visits, live industry projects, workshops, participation in industry events and competitions, interactive guest sessions from key industry professionals and more.
Year 1: A thorough foundation in general business management and basics of retail.
Year 2: Enriched classroom learning, along with theory with an emphasis on the practical application of core retail aspects.
Program has practical approach through courses like Retail Management and the Business Environment, Integrated Retail Location, Design and Visual Merchandising, Retail Operations, Understanding the Retail Consumers, Strategic Merchandise Management, Supply Chain Management, Omni-Channel Strategy in Retail, Retail Analytics, Digital Marketing, Artificial Intelligence in Retail, Digital Transformation in Retail, Entrepreneurship and Retail Franchise Management.
Programme Vision
The Vision of the PGDM Retail Management program is:.
“To create professionals who can empathize, contribute, adapt and excel in the fast-changing world of retail.”
Programme Mission
The Mission of the PGDM Retail Management program is:
- GLOCAL BUSINESS KNOWLEDGE: To equip students with business knowledge through theory and application, encompassing global and local environment.
- COMPETENCIES: To develop communication and leadership skills to enable students to analyze and empathize with the needs of retail and allied sectors.
- PRACTICAL KNOWLEDGE: To impart innovative and the best industry practices through association with thought leaders, practitioners and alumni.
Programme Educational Objectives
The Program Educational Objectives of the PGDM Retail Management program are:
- To equip students with glocal business knowledge across retail and allied sectors.
- To develop students to identify and analyze business challenges
- To inculcate teamwork in students with communication and leadership skills thereby enhancing managerial effectiveness.
- To develop an agile mind set which will enable adapting to a changing business environment.
Program Outcomes
- PO1: Apply knowledge of management theories and practices to solve business problems
- PO2: Foster Analytical and critical thinking abilities for data-based decision making
- PO3: Ability to develop Value based Leadership ability
- PO4: Ability to understand, analyse and communicate global, economic, legal, and ethical aspects of business
- PO5: Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment
- PO6: Ability to effectively communicate, both written and spoken, thereby making a personal impression
Program Specific Outcome (PSO)
- Develop retail expertise by integrating core principles and functional knowledge required for retail and allied roles.
programme usp
- The key distinguishing feature of this 2 years program is the unique blend of general management and retail management subjects and the flexibility to choose a specialization in Marketing, Operations, Finance and Human Resources.
- Students get a chance to learn about the elements of retail pertinent to their chosen field of specialization and are sensitized to aspects of both the domestic and international markets.
- Weyapaar - the Retail Club at WeSchool serves as a dynamic platform for knowledge sharing and idea creation amongst students. They gain valuable insights into contemporary retail topics and emerging trends which enhances their learning experience.
- Simulation and Gamification pedagogies transform passive learning into active immersive experiences.
- Industry guest sessions, live projects, and roundtables add to the learning experience.
- Retail Immersion is an avenue for students to gain an experiential learning. It provides a hands-on experience in relevant retail areas as visual merchandising, supply chain, retail selling etc.
Innovative Teaching and Learning Pedagogy
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Class profile 2025 - 27 batch
The programme draws in students from diverse cultural, personal and professional backgrounds, across India.
education
Diversity
Work Experience
Fresher
74 %
Work Experience
26 %
Age
24 & Below
85 %
25 – 27 Years
15 %
Gender
Male
44 %
Female
56 %
programme structure
Global Citizen Leader - I
Business Communication – Advanced Leadership Communication
Business Research Methods and Marketing Research
Business Innovation and Application
Marketing Management II
Cost and Management Accounting
Basics of Banking, Financial Services and Insurance
Organizational Behaviour
Essentials of Supply Chain Management
Legal Aspects of Retail
Integrated Retail Location, Design and Visual Merchandising
Global Citizen Leader - II
Basics of Retail Analytics
Digital Marketing Basics
Fundamentals of Financial Management
Business Taxation
Human Resource Management
Project Management
Retail Selling and Negotiation Skills
Understanding the Retail Consumers
Retail Operations and Aspects of Mall Management
Product and Brand Management
Integrated Marketing Communications
Brand Management-I
Consumer Behaviour in Hospitality & Tourism Management
Experiential Marketing in Hospitality & Tourism Management
Services Operations in Hospitality & Tourism Management
Martech & AI in Marketing
Social Media & Performance Marketing
Sales Management
Advanced Business Analytics-I
Fundamentals of Banking
Customer Experience and Relationship Management.
Retail Marketing Strategy
Advanced Financial Management
Financial Risk Management
Wealth Management
Capital Markets Fundamentals
Analysis of Financial Statements
Technology for Finance, Banking and Financial Services
Fundamentals of Banking
Sales Management
Advanced Business Analytics-I
Consumer Behaviour in Hospitality & Tourism Management
Experiential Marketing in Hospitality & Tourism Management
Services Operations in Hospitality & Tourism Management
Retail Marketing Strategy
HR lab
Talent Management
Learning, Training and Development
HR Analytics
Performance Management Systems and Competency Assessment, Management
Sales Management
Consumer Behaviour in Hospitality & Tourism Management
Experiential Marketing in Hospitality & Tourism Management
Services Operations in Hospitality & Tourism Management
Retail Marketing Strategy
Productivity Techniques
Business Process Reengineering and improvements
Operations in services
Quantitative Techniques in Operations
Holistic Approach to Business Operations
Business Consulting
Logistics and SCM: Value Creation, Adaptability and Sustainability
ERP Business Applications
Sales Management
Consumer Behaviour in Hospitality & Tourism Management
Experiential Marketing in Hospitality & Tourism Management
Services Operations in Hospitality & Tourism Management
Retail Marketing Strategy
International Marketing
Marketing Finance
Brand Management – II
Advanced Business Analytics – II
Marketing Decision Models
Marketing Analytics
Strategic Marketing - Hospitality and Tourism Management
Revenue Management - Hospitality & Tourism Management
Technology in Marketing - Hospitality & Tourism Management
Managerial Skills for Interpersonal Dynamics
Corporate Laws
Strategic Cost Management
Security Analysis and Portfolio Management
Capital Markets - II
Financial Modelling and Econometrics for Finance
Advanced Banking
Advance Business Analytics-II
Strategic Marketing - Hospitality and Tourism Management
Revenue Management - Hospitality & Tourism Management
Technology in Marketing - Hospitality & Tourism Management
Organizational Development and Change Management
Global and Strategic HRM
Employer Branding
HR Issues in Merger and Acquisitions
Global and National Workforce Planning and HR Audit
Diversity, Equity and Inclusion
Strategic Marketing - Hospitality and Tourism Management
Revenue Management - Hospitality & Tourism Management
Technology in Marketing - Hospitality & Tourism Management
Managerial Skills for Interpersonal Dynamics
Excellence in Manufacturing and Sustainability
Supply Chain Risk and Performance Management
Design and New Product Development
Complex Problem Solving and Six Sigma
Quality and Reliability Management
Operation Analytics and Internet of Things(IOT)
Strategic Marketing - Hospitality and Tourism Management
Revenue Management - Hospitality & Tourism Management
Technology in Marketing - Hospitality & Tourism Management
Managerial Skills for Interpersonal Dynamics
career opportunities
To nurture every budding student, we guide, mentor and stand by each student; helping them discover their innate hidden abilities and interests. Through this course, one can become sound professionals like:
Buying & merchandising
- - Assistant Merchandise Planner
- - Assistant Buyer
- - Assistant Merchandiser
Category management
- - Trainee Category Manager
- - Assistant Category Manager
Store Operations
- - Assistant Store Manager
- - Assistant Area Manager
Store Design and Visual Merchandising
- - Assistant Visual Merchandiser
- - Assistant Projects Manager
Marketing
- - Marketing Executive
- - Customer Relationship Manager
- - Loyalty Program Manager
- - Assistant Marketing Manager
- - Customer Insights Executives
- - Retail Communication Manager
- - Management Trainee
Supply Chain Management
- - Assistant Warehouse Manager
- - Logistics and Stock Movement Planner
- - Back End Operations Manager
- - Supply Chain Co-ordinator
Brand Management
- - Assistant brand manager
- - Private Label Brands Co-ordinator
Accounting / Finance
- - Assistant Accounts / Finance Manager
- - Assistant Key Accounts Manager
Human Resource
- - Assistant HR Manager
Information Technology
- - Assistant Information Technology Manager
Banking & Financial services
- Assistant Retail Banking Managers and Customer Care Associates
FMCG
- - Key Account Manager
- - Modern Trade Key Account Manager
- - General Trade Sales and Distribution Manager
- - Assistant Brand Manager
- - Product Development Associate
Consulting Firms
- - Management Trainees
- - Associate consultant
Telecom
- - Customer Service Associates
- - Marketing Executives
- - Assistant Sales Manager
- - Assistant Operations Manager
Direct Marketing
- - Assistant Sales Manager
- - Sales Team Leader
Insurance
- - Assistant Sales Manager
- - Customer Relationship Manager
- - Corporate Insurance Adviser
placement stats
The placements (batch of 2024-26) at WeSchool had an excellent response from companies, not only in terms of the number of job profiles but also the diversity in roles and attractive packages.
20 lakhs p.a.
Maximum Salary
11.32 lakhs p.a.
Average Salary
10 lakhs p.a.
Median Salary
