programme overview
The Post Graduate Diploma in Media and Entertainment has been designed in a manner that the curriculum has all the required aspects to ensure that our students sustain and thrive as successful professional managers in the Media and Entertainment industry. The course is designed and delivered by industry stalwarts who provide the students with a deeper understanding of the industry and its functioning.
The course offers a balanced combination of theoretical learning and on-field learning visits to production and post-production houses, advertising agencies, media agencies, digital agencies, consumer research, and events.
Programme vision
To nurture business management professionals with the ability to adapt and contribute to the dynamic business of media and entertainment landscape.
Programme mission
- Provide domain knowledge of the Media and Entertainment sector for effective business decision making.
- Nurture creativity, innovation, and entrepreneurship
- To cultivate leadership and communication abilities required to excel in the media and entertainment sector.
- To create awareness of global practises in the media and entertainment sector.
- To sensitise students about the value, media and entertainment sector has to offer
Programme educational objectives
PEO 1. Media domain knowledge Apply understanding of emerging trends, reforms & initiatives, national and global, pertaining to various roles in the Media & Entertainment sector for effective decision making.
PEO 2. Application of business functions like HR, Finance, Marketing, Operations in the Media and Entertainment industry To broaden the application and understanding of the students by exposing them to various functions of media and entertainment business and roles.
PEO 3. Design/development of forms of media and communications To make them competent in providing innovative solutions and creative storytelling focused to a target market.
PEO 4. Soft Skills readiness To inculcate teamwork, problem solving, leadership and communication skills in students enhancing their managerial effectiveness.
PEO 5. Ethical practises To expose students to real-world situations and initiatives so they may understand the significance of the media and entertainment sector in society.
programme Objectives
PO 1.Leadership : Students will proactively demonstrate the ability to take initiative. They will be able to generate agreement, fairly and objectively, by working through different, even conflicting, points of view. They will be result oriented and have the ability to take calculated risks.
PO 2. Innovation :Students will demonstrate the ability to visualize innovative solutions and gather user needs holistically
PO 3: Critical analytical thinking : Students will be able to analyse a situation to its root cause, using tangible and intangible information.
PO 4 Communication skills : Students will be able to make a good personal impact, and articulate good written and spoken skills.
PO 5: Global perspective: Each student shall be aware of contemporary globally accepted practices, tools and techniques. He / she should demonstrate ability to view problems and solutions from a global perspective– organizational, locational & cultural.
PO 6: Role of individuals in organization and society : Students will demonstrate clarity on their personal goals, while being aware of the social context. They will be sensitive to ethical issues and believe in working out solutions based on sustainability principles.
programme usp
- Designed to create business managers and leaders with a media edge.
- Rich exposure to relevant industry projects such as Global Citizen Leader, Winter/Summers projects and workshops.
- The transformative pedagogy includes lectures, workshops, live industry projects, videos and case studies curated and delivered by renowned media experts.
class profile 2020 - 22 batch
We celebrate India’s varied culture, by embracing students from all backgrounds and environments. This allows students to mutually benefit from each other.
education
Diversity
Work Experience
Freshers
71%
1-2 years
15%
2-3 years
8%
3 & above
5%
Age
Under 24 yrs
56%
25 – 27 yrs
36%
28 – 29 yrs
7%
30 yrs & Above
2%
programme structure
Consumer behaviour in media
Marketing applications and strategy in media
Qualitative research and ethnography
Media economics
Cost and management accounting
Organisational behaviour(ME)
Supply chain management
basics of project management
Brand management
Creativity, design thinking applications in media industries
Yoga
Rural marketing
Integrated marketing communication
Media planning and buying
Media budgeting and finance
Customer Relations management
Content creation and management
Summer Internship
Event management and activation ( Elective)
Brand and Communication ( Elective)
Life style marketing ( Elective)
Sports management ( Elective)
career opportunities
To nurture every budding student, we guide, mentor and stand by each student; helping them discover their innate abilities and interests. Some areas of Industry opportunities are:
Brand Marketing
Content business
Client Servicing
Consumer Research
Digital Media
Public Relations
Advertising
Events
Sales
Business strategy
placement stats
The placements at WeSchool had an excellent response from companies, not only in terms of the number of job profiles but also the diversity in roles and attractive packages. A total of 358 companies visited the campus out of which 227 were new companies.
Domestic
₹11.93 lakhs p.a.
Average Salary
***on going placements for 2022-24 batch.
₹ 18.16 lakhs p.a.
Highest Salary
Domestic
₹11.51 lakhs p.a.
Average Salary
₹ 22.58 lakhs p.a.
Highest Salary
recruiters
Since this program attracts a one-of-a-kind blend of design and management principles, it draws an interesting line-up of recruiters; thanks to our experiential project work and live consultancy assignments. Here are some of our key recruiter, till date.
Disclaimer: Representation / Use of any third-party trade marks including logos herein is merely to indicate that these companies were at the WeSchool Campus for the Student recruitment process.
