Prof. Bijith Marakarkandy

Professor – E-Business

about faculty

Education:

Doctor of Philosophy (Ph.D.), NMIMS University, Vileparle (west), Mumbai

MBA-Marketing (MMM), Jamnalal Bajaj Institute of Management Studies, Churchgate.

Master of Technology (M.Tech) Degree in InformationTechnology, Mukesh Patel School of technology Management and Engineering, NMIMS University, Vileparle (west) Mumbai

Bachelor of Engineering (B.E.) degree in Instrumentation Engineering, University of Bombay

Teaching Experience: Dedicated and meticulous researcher and higher educational professional with twenty five years of expertise and proven record of accomplishments in research, development and institutional functions.

Industry Exposure: Worked as a Single Point of Contact (SPOC) for the (Education Excellence Forum) Confederation of Indian Industry (CII) responsible for organizing various programs, interventions, industrial visits and meetings to facilitate industry institute interaction.

Academic Affiliation

Reviewer of the Journal Industrial Management and Data Systems

Reviewer for SAGE publication

Reviewer IGI Global International Journal of Electronics, Communications, and Measurement Engineering (IJECME)

Reviewer International Journal of Bank Marketing, Emerald Publication

International Journal of Engineering and Technology (IJET), on the advisory and editorial board,

Professional Affiliation:

Member, IEEE, worked as Mentor and Branch Counselor IEEE (SB 60401)

Member, Indian Society for Technical Education (ISTE) (Member no. 54278)

Member, International Association of Engineers, Hong Kong (Member no. 110571)

Senior Member International Association of Computer Science and Information Technology, Singapore (Member no. 80341419)

Nominee Member, Computer Society of India, Member no. N1112375

Professional member Association of Computing Machinery, Member no.4116708

teaching & research

Teaching Interest: AI in Digital Marketing

Subject Expert/ Taught: Management Information Systems (MIS), E-commerce, E-business Techniques, Knowledge Management, IT Strategy, Digital Business Management

Research Interest: Technology Acceptance Studies

consulting

Digital Marketing and Content Development for Syllotech USA

Digital marketing for Prospack Solutions Mumbai

Training and Consultancy for Naval officers from INS HAMLA

Training SMT leadership programme Mahindra, Kandivali Plant

publications

Publication Released:

Marakarkandy, B., Yajnik, N., & Dasgupta, C. (2017). Enabling internet banking adoption: An empirical examination with an augmented technology acceptance model (TAM). Journal of Enterprise Information Management.

Gaikar, D. D., Marakarkandy, B., & Dasgupta, C. (2015). “Using Twitter Data to Predict the Performance of Bollywood Movies”. Industrial Management & Data Systems, Vol.15 Iss:(9). (Emerald Insight)

Bijith Marakarkandy, NilayYajnik, (2013) "Re-examining and empirically validating The End User Computing Satisfaction models for satisfaction measurement in the Internet banking context.”,International Journal of Bank Marketing, Vol. 31 Iss: 6 (Emerald Insight)

Gaikar, D., & Marakarkandy, B. (2015). Product sales prediction based on sentiment analysis using twitter data. International Journal of Computer Science and Information Technologies, 6(3), 2303-2313.

Marakarkandy, B., & Daptardar, A. (2013). Evaluation of Internet Banking Sites from the dimension of Functionality. Available at SSRN 2197165.

Paper Presented:

Bijith Marakarkandy, Nilay Yajnik, “Pertinence of Banks performance and internet Website traffic: The case of Indian Banks”, in the Conference on Global strategies for an emergent India, Indian Institute of Management, Kozhikode, on 28th December, 2012.

Bijith Marakarkandy, Nilay Yajnik, Assesment of E-Banking Security using Fuzzy logic”, in the Conference on Management, Banking and Finance, Jamnalal Bajaj Institute of Management Studies

Mayekar, M., Kulkarni, A., &Marakarkandy, B. (2015). Designing and Simulation of Low Frequency Cloud to Ground Lightning Receiver for Severe Weather Monitoring Application. Elsevier, Procedia Computer Science, 45, 661-670

Bijith Marakarkandy, O.P.Jain, “Performance Assessment of Hybrid Compression schemes for Multispectral and Hyperspectral Data.” In Proc.International Colloquium on Signal Processing and its Applications, held at Kaula lumpur Malaysia pp. 5-11

Bijith Marakarkandy, Ketan Shah, “A new approach in Steganography.”, In Proc. Global Signal Processing Conference Santa Clara California United States, pp.79-84,

Book published

Bijith Marakarkandy, 2008 “A Novel Approach for Online Password Generation, Delivery and Authentication”, in Innovation in Management Practices, Stephen Nicholas, B.S.Sahay, J.Ranjan, R.R.Thakur (eds), Macmillan Publishers ISBN 10:0230-63716-7. Pp243-250.

Bijith Marakarkandy, 2009 “Customer Relationship Management in Engineering Educational Institutes in India”, in Building blocks of organizational creativity, Bindu Gupta, Sanjay Kumar Singh (eds), Macmillan Publishers ISBN 023-063-731-0, pp 150-156.

Books

A. Sawant, V. Bharadi, B. Marakarkandy, Satellite Image retrieval using MBTC and Kekre Patterns CBIR on Satellite Image Data, Lambert Academic Publishing GMBH, Germany

Bijith Marakarkandy, Sanjeev Ghosh, Digital Image Processing and Machine Vision, Tech Neo Publication

Bijith Marakarkandy, Digital Signal Processing, Mumbai, VipulPrakashan,1997

Bijith Marakarkandy, Signals and Systems an Introduction, Mumbai, Vipul Prakashan, 2003

Bijith Marakarkandy, Image Processing an Introduction, Mumbai, Vipul Prakashan, 2002

awards & honors

Nominated For Bharat Shiksha Ratan Award