Indu Mehta

about faculty

Having more than 15 years of industry-cum-educational work experience with large corporations & premier academic institutes like IIMA (Indian Institute of Management, Ahmedabad), Grasim Industries, LG Electronics, Tata Infotech.

Education: Prof. Indu Mehta is B.Sc (1991-1994) from Kurukshetra university & MBA in Marketing (1994-1996) from lucknow University. She is pursuing her Ph.D from Mumbai University.

Advisory Board Member:

Educationista: It is involved in organizing education fairs and exhibitions with an aim to provide gateways to world class education including access to foreign educational schools & institutions.

teaching & research

Teaching Interests:

Marketing fundamentals & principles,

Consumer behavior,

Technology for Rural Transformations,

Green & Sustainable Marketing.

Area of Research: CSR & Sustainability; Circular Economy; Technology adoption.

consulting

publications

Publication Released:

1. Published case study “ FINO- Countdown 2011”- How to achieve financial inclusion objective through technology- A case study on Fino. Research Journal Aweshkar, Sept2013 Vol.XVI Issue 2.

2. Published Financial Inclusion through technology for bottom of the pyramid masses with Business Correspondents of Mumbai Slum Area" with Research Journal Aweshkar, Sept2011 Vol.XII Issue 2.

3. Published Case study : Brand War "Patanjali Vs Global and Domestic FMCG Rivals". Journal : Aweshkar Vol. XXIII Issue 2 September 2017 ISSN 0974 – 1119.

4. Presented case study Ra.One- Success or failure? at 3rd IIMA International Conference on Advance Data Analysis, Business Analysis and intelligence on 11-13th April’2013.

Paper Presented:

1. Presented paper “Achieving Financial Inclusion Objective through Business Correspondents- Future of Banking to Masses “ at Academy of Indian Marketing (AIM) International Conference on “ Emerging Markets in the New World Order- The Paradigm Shift” on Dec 16- Dec 18 Delhi”.

2. Paper presentation at 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence on 11-12 April 2015 at Indian Institute of Management, Ahmedabad on “A study on Consumer Decision Making towards organized and unorganized retailing in Mumbai City”.

3. Paper Presentation at 9th thinkers & writers forum on 3 June'2011 Title “Financial Inclusion through technology for bottom of the pyramid masses with Business Correspondents of Mumbai Slum Area".

Participated in 26th Skoch Summit theme of Inclusive growth and beyond on 2nd June 2011 in Mumbai.

Participated as Young Faculty Participant in 4th AIM AMA Sheth Foundation Doctoral Consortium. From January 7th-9th 2016 at IMT, Ghaziabad.

awards & honors

Won 1st Prize at International Case Masters - Case Writing Contest at IIMA (Indian Institute of Management- Ahmadabad) - July’2011. Category - Evolving Financial Landscape.