Dr. Deepa Rohit

about faculty

Education experience-

• PhD (Management), Symbiosis International (Deemed University), Pune

• Master of Management Studies (Marketing), University of Mumbai

• Bachelor of Management Studies, University of Mumbai

Teaching Experience-

• 10 years of teaching experience in the area of marketing management

Industry Exposure-

• 5 years of industry experience with renowned media organizations in the area of selling advertising space to the corporate clients and servicing media agencies to generate revenue for the publication

Academic Affiliation-

Professional Affiliation -

teaching & research

• Teaching Interest: Consumer Behaviour, Advertising, branding and marketing research

• Subject Expert / taught: Marketing Management, Consumer Behaviour, Integrated Marketing Communication, Market Applications and practices

• Research interest: Cause-Related Marketing, In-film Brand Placement, Consumer Behaviour with respect to technology adoption

consulting

publications

• Rohit, D., & Panda, R. (2018). Cause-Brand Association: A Review. Journal of Management Research, 18(1), 13-26. ISSN 0972-5814, ESSN 0974-455X, UGC Approved, ABDC Ranked (C-Rank), EBSCO Discovery, ICI, Google Scholar, J-Gate, Cite Factor.

• Rohit, D., & Panda, R. (2018). Cause-Brand Association and Consumer Attitude: A Review. Indian Journal of Commerce and Management Studies, 9(1), 61-71. doi:10.18843/ijcms/v9i1/09. ISSN: 2249-0310, EISSN: 2229-5674, UGC Approved, ICI, EBSCO, J-Gate, Ulrich's Directory, Cabell Publishing, and Directory of Open Access Journals.

• Rohit, D. & Dabke, S. (2018). How Incredible India Campaign Changed the Indian Tourism Industry. Lala Lajpatrai Institute of Management’s Journal of Research, X(1), 59-71. ISSN: 2229-4740

• Rohit, D. (2015). Cause-Brand Association – An Emerging Trend in India. SAMVAD International Journal of Management, 8, 1-10. ISSN: 2249-1880, EISSN 2348-5329, UGC Approved, Indexed in Google Scholar, J-Gate

• Rohit, D., (Dec 2012). A study of Recall of In-film Brand Placement with reference to Brand Familiarity. Reflections - Journal of Management, 1(1). 27-35. Online ISSN: 2320-3366. http://reflections.rustomjee.com/index.php/reflections/article/view/74

Conference Presentations

• Rohit, D. & Panda, R. (2019). Cause-Brand Association (CBA) - An Empirical Investigation into Millennials in India. Presented at 14^thSIMSR Global Marketing Conference held by K J Somaiya Institute of Management & Research, held on 7^th & 8^th February, 2019

• Rohit, D. & Magi, G. (2019). Determinants of Usage Intentions towards Mobile Wallets: An Empirical Study. Presented at 6th REMSONS International Research Conference on Digital Transformation of Business- The way forward, held on 16th March 2019

• Rohit, D. (2016). A Study of Factors Affecting Usage of Mobile Wallets. Presented at the National Conference on “Business in the Digital Age” organized by Anjuman-I-Islam’s Allana Institute of Management Studies, 26^th October 2016

• Rohit, D. (2016). Mobile Wallets – New Paradigms in Payment Methods. 13^th International Commerce & Management Conference on New Paradigms in Restructuring of Business Management Strategies in Finance, Marketing, HR and IT in Global Scenario organized by University of Mumbai, Commerce Department on 14^th and 15^th January 2016

Books Published

• Creativity and Innovation, Thakur Publishers, Mumbai (2017)

awards & honors

• Best Paper Award -3^rd Prize at 6^th REMSONS International Research Conference on Digital Transformation of Business- The way forward, held on 16^th March 2019

• Best Paper Award - 1^st prize at 14^th SIMSR Global Marketing Conference held by K J Somaiya Institute of Management & Research, held on 7^th & 8^th February 2019

• Best Paper Award – 1^st Prize at 1^st International Conference on Business and Management Research, hosted by SASMIRA's Institute of Management Studies and Research, held on 11^th March 2017