Aji Joseph

about faculty

Education
MAM (Master’s Degree in Administrative Management) University of Mumbai
( Welingkar Institute of Management)
B.com, university of Mumbai (SIES College)

Teaching Experience-
1 year Media and Entertainment

Industry Exposure-
29 years in revenue growth functions, marketing & leadership roles with leading organizations like Times of India, Zee Telefilms, Star TV network, Onmobile, Paytm, Malayala Manorama

Academic Affiliation-

Professional Affiliation –

teaching & research

Teaching Interest
Media and Entertainment Industry and practices with actual industry examples

Subjects taught
Media Budgeting and finance
Media Sales and Negotiations

consulting

1) Degepeg Media Pvt Ltd – A start-up in the video communications and video commerce space
A a strategic consultant to Degpeg, I tried to solve the problem of Bluestar Ltd, the leading manufactures of A/cs which had challenges in Customer Service due to 1) downtime in service and spurious spare parts being used by the service engineers. By introducing live video call connect over mobile.
Through this deployment, Blue star was 1) able to service the customer faster as they could avoid some actual customer visits which and solve the same over video call over the phone and 2) the spare parts being changed was captured over a video call with the company and customer/service engineers authenticating it with the serial nos. mentioned on the box

Outcome This has led to 20% saving in cost of service and around 80,000 calls being generated month on month

2) Future Unicorns Launchpad an initiative to identify entrepreneurial talent in the age group of 13 to 18( 8th to 12th grade students. Spearheaded by Arvind Mafatalal grp company and Tie Bengaluru
As a consultant to Future Unicorns Launchpad to source tech partners like Intel, dell to make the project live on-ground

Aji Joseph

about faculty

teaching & research

consulting

publications

awards & honors