Dr. Priti Saxena

about faculty

Education:

• PhD, Singhania University, Rajasthan.

Thesis Topic- Progress is Possible, no one can stop it- A case Study on eco-friendly green.

• MBA, Marketing, Vinayaka Mission University, Tamil Nadu.

• PGDBA (Marketing & Finance), Maharishi Institute of Management. NOIDA.

• B.Com (Hons.), Deen Dayal Upadhaya university, Gorakhpur.

Teaching Experience: 5.5 years exp teaching under Marketing & Retail program like, Marketing Management, Retail Management, Sales & Distribution Management, Service Marketing.

Industry Exposure: 3 years exp into Retail, operations & content development.

teaching & research

Teaching Interest: Brand Management, Marketing Research, Managerial Economics, Consumer Behaviour.

Subject Expert / taught: Marketing Management, Retail Management, Service Marketing, Sales & Distribution Management.

consulting

publications

Publication Released: Effective Implementation of CPFR in FMCG sector, Proquest. Impact of Collaboration & Process Integration- A case of Electronic Industry, MLSRM Journal of Management.

Paper Presented:

International Conferences:

1. Sustainability of Retail sector in Indian Economy, IIFTR, Indore, MP (Feb, 2010).

2. The emerging trend of Recruitment through social Network Services (SNS) based on Web 2.0 Technologies, Pune College of Art, Science & Commerce, March 2010.

National Conferences:

1. Rejuvenation of Indian Retail Industry after recession, Doraha, Punjab (Mar. 2010).

2. Corporate social responsibility challenges, BBDIT, Lucknow (Jun. 2009).

3. Impact of global financial meltdown, IMT, Faridabad, 2008.

Dr. Priti Saxena

about faculty

teaching & research

consulting

publications

awards & honors