Dr. Jayakrishnan.S.Nair

about faculty

Education experience-

Doctorate (Fellow)-Marketing, National Institute of Industrial Engineering (NITIE), Mumbai2016.
PG certificate programme in Advertising and Public Relations from Mudra Institute of Communications- Ahmedabad- 2010
Masters-PGDM (Rural Management), Xavier Institute of Management, Bhubaneswar XIMB)-2007
B.Sc. (Agriculture). Kerala Agricultural University (KAU) [COA, Vellyani]-2004

Teaching Experience-12 years

Industry Exposure- 1.6 years

Academic Affiliation-

Associate Professor- Marketing- SDMIMD (EFMD accredited), Mysore (January 2021-November 2022).
Assistant Professor- Marketing - SDMIMD, Mysore (May 2014- December 2020)
Adjunct Faculty- Marketing-Institute of Management Technology (IMT), Nagpur- January 2020 onwards. (Consumer Behavior and Digital Marketing)
Assistant Professor- Marketing - SCMS School of Technology and Management, Cochin (July 2012 –May 2014)
Assistant Professor-Marketing- Bhavan’s Royal Institute of Management (Aug 2009- June 2011).
Senior Research Fellow-Central Institute of Fisheries Technology (Jan 2009- July 2009).
Sales Manager-Agency (Rural) - ICICI Prudential Life Insurance Limited (May 2007-Nov 2008).

Professional Affiliation -

teaching & research

Teaching interest: Consumer Behavior, Digital Marketing, Retailing and Marketing Analytics.
Research interest: Food Retailing, Digitalization, Technology adoption in Retailing, and Sustainability.

consulting

publications

What is there in pH? - A Soap opera, Emerging Economies Cases Journal, SAGE Vol. 4(1),2022.
The Downfall of fairness Era- Road ahead for HUL’s Dove, Fair and Lovely, The Case Journal, (Scopus indexed), Emerald.Vol.17(6),2021.
Swiggy - changing business strategy in times of crisis, Sage Business Cases, Online ISBN:9781529779837, January 2022.
Air India Express: The changing phase for a low-cost international carrier, SAGE Business Cases, Online ISBN: 9781526474629, January 2019.
Rebuilding the Trust: Maggi Way - South Asian Journal of Business and Management Cases [Scopus indexed & ABS Level 1], SAGE, Vol.7(2), 2018.
Determinants of Private label purchase in food category- Role of Product, Consumer and Store factors International Journal of Management Concepts and Philosophy, (AJG/ABS journal-Level 1, 2021), Inderscience. Vol 9(2), 2016.
Measuring Factors determining Private label purchase, Asian Journal of Empirical Research, (ABDC Journal 2017), Vol.6(2), 2016.
Walmarted: The Twist in the Indian retail Story, International Conference on Management Cases- (University of Eastern Finland, USF Muma College of Business (USA) and Birla Institute of Management Technology, India. Bloomsbury Publishing (India) (ISBN9789389449655).
Understanding Private label purchase in Breakfast cereals and snacks, International Conference on Trends in Retailing & Branding- FICCI & University of Madras-February 2015.
Factors Moderating Private Label Purchase Twelfth Global Conference on Flexible Systems Management, Vienna (Austria)-July 2012

awards & honors

Chairman – Summer Internships (PG program), SDM Institute for Management Development (EFMD accredited), June 2020-June 2022.
Stoney CNG Bus Storage and Transit Facility- Bringing Sustainability in Transportation. Compendium of Case studies, ATI (Administrative Training Institute), Mysore-July 2021
Associate reviewer- Muma Case review published by the University of South Florida's Muma College of Business (USA)- January 2020 onwards.
Reviewer - Sales and Distribution Management by Tapan.K. Panda and Sunil Sahadev, Oxford University Press, April-2015.
Journal paper and Case study reviews for Asia Pacific Journal of Marketing and Logistics (Emerald), Quality & Quantity (Springer), Journal of Public Affairs (Wiley), Management and Labour Studies (Sage), Asia-Pacific Journal of Management Research and Innovation (Sage), CASE Journal (Emerald) and The Muma Case Review.