Cases Authored
1. Samosa Singh: The Fast Food of India
Dr. Sonia Mehrotra & Ishani
Emerald Market Case Studies- Emerald Publishing UK - Accepted for publication - Sept 2018.
2. P. N. Gadgil Jewellers: Crafting a Sparkling Brand
Dr. Sonia Mehrotra
Richard Ivey Publishing House, Canada - Accepted for publication - Oct 2018.
3. Make Hay While the Sun Shines
Dr. Santosh Rupa Jaladi & Dr. Hema D
The Case Centre - Case - Reference no. 118-0023-1 - Feb 2018.
1. TATA Motors - A Financial Perspective
Dr. Santosh Rupa Jaladi & Dr. Hema D
The Case Centre - Case - Reference no. 118-0013-1 - Dec 2017.
2. Case Study- Right Fit?
Dr. Madhavi Lokhande
Indian Management - April 2017.
3. Reverse Logistics of E-commerce in India – Controls, Cost and Clearance
Dr. D N Murthy
Case Centre - Jan 2017.
4. Eastern Condiments: The Changing Curry Company
Dr. Sonia Mehrotra, Dr. Kavil Ramachandran
Published at Harvard Business Publishing, US, product Number: ISB086-PDF-ENG - March 2017.
5. Market Penetration through disruptive entry Strategy – A Case Study of Reliance Jio’s entry into Indian Telecom Industry
Dr. D N Murthy
Case Centre - May 2017.
6. A co-authored case "Patanjali - an Indian FMCG on growth path"
Dr. Sonia Mehrothra, Prof. Dr. Uday Salunkhe, and Research Associate, Ms. Ishani Chakaraborty
Emerald Publishing House - EEMCS Vol. 7 Issue: 2, pp.1-35, June 2017.
1. 'Reliance Jio: The Indian Telco Dials D for Disruption'
Dr. Sonia Mehrotra, Dr. Uday Salunkhe, Ms. Ishani Chakraborty
ETcases.com - November 2016.
2. GOQii: Envisioning a New Fitness Future (A)
Dr Sonia Mehrotra, Dr. Arun Piriera
Published at Harvard Business Publishing, US, product Number: ISB079-PDF-ENG - Dec 16.
3. GOQii: Envisioning a New Fitness Future (B)
Dr. Sonia Mehrotra, Dr. Arun Piriera
Published at Harvard Business Publishing, US, product Number: ISB080-PDF-ENG - Dec 2016.
4. Future of Petroleum Business at RIL- to Stay or to exit
Prof. Dr. Githa Heggde & Prof. Deepak Shyam
Emerald Publication - http://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-03-2016-0044 - Mar 2016.