Dr. Reshma Pisal

about faculty

Education experience:

• Ph.D. (Management), Symbiosis International University (2025)

Topic of Thesis: Effect of Calorie Labeling as Visual Cues on Consumer Perception and Purchase Intent at Quick Service Restaurants (Neuromarketing – Eye Tracking)

• MBA (Marketing), Shivaji University, 2005

• B.Sc. (Agriculture), MPKV Rahuri University, 2003

Teaching Experience:

• Over 17 years of academic experience, associated with reputed institutions such as NMIMS University, AMITY University, JSPM Group of Institute, Vidyalankar Institute and YMT College of Management.

Industry Exposure:

• 3 years of professional experience with leading financial institutions, including HDFC and ICICI Bank, in roles involving marketing, sales, and business development.

teaching & research

Research interest:

• Rural Marketing, Consumer behavior, Sensory marketing, Neuromarketing, Strategic Management, Digital Marketing

Subject Expert / taught:

• Strategic Management

• Business Research Methods

• Marketing Management

• Rural Marketing

• Consumer Behavior

• Digital Marketing

• Industrial Marketing

• Service Marketing

Research Interest / current research:

• Consumer Studies

• Sensory Marketing

• Neuromarketing

• Sustainable Practices

• Behavioural studies

consulting

publications

Publications Released:

“The Role of Behavioural Biases in Indian Financial Markets: Insights from Real-Life Cases and Survey Data” Advances in Consumer Research, Vol. 2, Issue 03, (May 2025), pages 254-267
“An Empirical study on finding factors relevant for an effective merchandise management and the technology intervention in Semi-organized Consumer Durable retail stores in India,” Journal of Informatics Education and Research, Vol. 5, Issue 02, (April 2025), pages 1821-1832
“The Impact of Television Travel Shows on the Purchase Behaviour of Domestic Travelers towards Local & International Destinations” Indian Journal of Technical Education, Vol. 48, Special Issue 01, (March 2025), pages 101-107
“The Impact of COVID-19 on India’s Corporate Green Bond Market,” Accountancy Business and the Public Interest, Vol. 41, Issue 03, (March 2025), pages 25-39.
“Promoting Sustainable Health Choices through Menu Labelling: An Eye-Tracking Study Aligned With Sdg-3”, Library Progress International, 44(3), 2354-2362
“Impact of COVID-19 on Eating Out Culture and Sensory Priorities”, NMIMS MANAGEMENT REVIEW 30 (5), 81-102
“To Study the Challenges in Global Yarn Market Caused by Covid 19” International Journal of Scientific Research in Engineering and Management (ISSN 2582-3930)
“A Study on the Role of Neuromarketing as an Innovative Approach to Consumer Behavior Research.” Journal of Studies in Indian Place Names (ISSN 2394-3114).
“A Study on Role of Sensory Cues in Building Consumer Perception with respect to Quick Service Restaurant Chains.”
A Study on Inbound Marketing Strategies: an Indian Perspective
“Neuromarketing: New Science Of Consumer Behaviour” Journal (Volume :7, April – 2017, ISSN: 2319-264X)
“Comparative Study Of Retailing Vs E-Tailing in upcoming rural India with special Reference to Villages around navi mumbai ” Journal (Volume : 5, December – 2015, ISSN: 2319-264X)
“Blue Jacking: A New Marketing Tool” Journal (Volume : 4, Issue : 2, April – 2015, ISSN: 2319-264X)
“Ambush Marketing: An Effective Advertising Tool” in ISBN: 978-93-5051-569-3

Registered Design (Patent) for Device for Human Resource Management (Design No. 450832-001, Class 14-02), officially certified and registered on 08 March 2025 under the name Dr. Reshma Ghorpade.

certifications

Digital Marketing (Globsyn Business School Online)
An Introduction to Consumer Neuroscience & Neuromarketing (Copenhagen Business School)
Introduction to Neuroeconomics: How the Brain Makes Decisions (National Research University Higher School of Economics)
Marketing & Manipulation: A Consumer’s guide (Gregory Caremans - Brain Academy)

awards & honors

Received best paper award at Global Conference on Information Systems, Management and Marketing, 2025 organized by Vijay Patil School of Management, DY Patil University on 10 & 11 June 2025.
Received best paper award at Rajagiri Management Conference 2025 organized by Rajagiri College of Social Science, Kochi in association with the University of Maribor, Slovenia on 14 & 15 Feb. 2025.
Received best paper award at International Conference 2025 organized by Sinhgad Technical Education Society, Pune on 11 & 12 June. 2024.
Received best paper award in Winter School on Developing Competencies-(Pedagogical Innovation-Publishing in High-Quality Journals-Contemporary Research Methods) Organized by Jaipuria Institute of Management, Lucknow From December 10 to 14, 2023.