Dr. Reema Shah

about faculty

Education experience:

• Ph.D. (Management), Jamnalal Bajaj Institute of Management Studies (2024)

Topic of Thesis: A study of consumer adoption of Life InsurTech innovations: An extension to Technology Acceptance Model (TAM)

• M.M.S (Master of Management Studies), University of Mumbai, 2004

• B.COM, University of Mumbai, 2001

Teaching Experience:

• With over 13 years of teaching experience, successfully taught and led key academic roles across renowned institutes in the areas of Sales and Marketing.

Industry Exposure:

• More than 4½ years of industry experience, including roles in research, sales, and financial services with companies like Market Probe India Pvt. Ltd., Informate Mobile Intelligence Pvt. Ltd., and ICICI Prudential Life Insurance Co.

teaching & research

Teaching Interest:

• Teaching interests include Sales Management, Marketing Management, and Emerging Trends in Marketing.

Subject Expert / Taught:

• Sales Management

• Marketing Management

• Emerging Trends in Marketing

Research Interest / current research:

• FinTech

• InsurTech

• Consumer adoption

• Behavioural studies

consulting

publications

Publication Released:

Scopus Q1 & Web of Science (ESCI) – ‘Transforming life insurance buying: conceptual model for the adoption of Life InsurTech services in India’, The Bottom Line, https://doi.org/10.1108/BL-07-2023-0222
S. P. Jain Institute of Management and Research (SPJIMR) Conference – ‘Digitalization in life insurance: a framework for Life InsurTech acceptance’, at Technology and Societal Impact Conference (TaSIC) – 21st Feb 2025.
IIT Bombay International Conference - ‘Exploring FinTech: A systematic literature review and future directions’, at International Conference on Emerging Trends in Business Analytics & Management Sciences, 12th -14th December 2024
International Conference – Amity University – 3rd International Conference on Recent trends in Engineering, Technology and Business Management, 21st Feb – 23rd Feb 2024
ABDC Journal - ‘A study on understanding consumer behaviour for dairy beverage category in modern trade’, Korea review of international studies, ISSN - 1226-4741, Mar 2023
UGC Journal - ‘Sustainability practices adopted by community helpers in dealing with covid-19 in India’, Education and Society, 2278-6864, Mar 2023
UGC Journal - ‘Fintech Services – Impact of customer familiarity & acquaintance on customer effective use’, Shodh Sanchar Bulletin, ISSN 2229-3620, Aug 2020
Conference - ‘Resilience in Teaching-Learning practices of Management Institutes to adopt Education 4.0 amidst Covid-19 pandemic’ – 24th IDEA National Conference (University of Mumbai), Jul 2020
Awarded Best Research Paper- JBIMS Conference - ‘A study on Consumer Awareness & Usage of FinTech Services in Mumbai’, at International Research Conference (IRC) at Jamnalal Bajaj Institute of Management Studies (JBIMS), ISSN 2320-7272, 29th Feb 2020
UGC Journal - ‘A Study to Analyse Marketing Issues & Challenges for Comtech Telesolutions Pvt. Ltd.’, International Journal of Advance and Innovative Research, ISSN 23947780, Vol 5: Jul-Sep 2018
Journal - ‘A study on Online Sales Performance of Wellness Forever Website’, TIMSR Journal of Management Research, ISSN 2278-5752, Dec 2017
Seminar - ‘Sales promotion of Federal Bank with reference to Home loans’, National Seminar on “Wealth Management”, SIBAR, Pune, ISSN 2347-4173, Oct 2017

certifications

NPTEL (SWAYAM) FDP – Artificial Intelligence in Marketing
NPTEL (SWAYAM) FDP – Introduction to Research
NPTEL (SWAYAM) FDP – Marketing Research & Analysis

awards & honors

Runner-Up, Ph.D. & New Faculty Colloquium, IIM Mumbai – 2024
Best Research Paper, International Research Conference (IRC), JBIMS – 2020
Top 5% All India, NPTEL (SWAYAM) FDP – Introduction to Research – 2020
Top 2% All India, NPTEL (SWAYAM) FDP – Artificial Intelligence in Marketing – 2024