Prof. V Kumar

about faculty

Education Experience:

• Ph.D. Marketing - The University of Texas at Austin
• Master’s Industrial Management - The Indian Institute of Technology
• Bachelor’s Engineering - The Indian Institute of Technology

Teaching Experience:

• Over 30 years of teaching experience

Academic Affiliation:

Member of
1. American Marketing Association
2. INFORMS
3. Academy of Marketing Science

teaching & research

Teaching Interest:

Strategic Customer Analytics, Brand Management, Marketing Strategy, Customer Relationship Management, New Product Management, Marketing Models.
Subject Expert / taught:

• Doctoral: Causal Inference, New Products Management, Marketing Models, Research in Marketing Strategy, Multivariate Statistical Methods in Marketing, International Marketing Strategy

• Master’s: Customer Relationship Management, Marketing Research, Marketing Management, International Marketing Research, Brand Management, Strategic Customer Analytics
Research interest:

Customer engagement, international business, Consumer choice, Diffusion models

consulting

Medtronic, USA

UPS, USA

Cox Automotive, USA

publications

Publication released:

1. Salunkhe, U., Rajan, B. and Kumar, V. (2021), "Understanding firm survival in a global crisis", International Marketing Review, https://doi.org/10.1108/IMR-05-2021-0175.

2. Kumar, V., Ramachandran, D., & Kumar, B. (2021). Influence of new-age technologies on marketing: A research agenda. Journal of Business Research, 125, 864-877.

3. Kumar, V., & Srivastava, R. (2020). New perspectives on business model innovations in emerging markets. Journal of the Academy of Marketing Science, 48(5), 815-825.

4. Kumar, V., Saboo, A. R., Agarwal, A., & Kumar, B. (2020). Generating competitive intelligence with limited information: a case of the multimedia industry. Production and Operations Management, 29(1), 192-213.

5. Kopalle, P. K., Kumar, V., & Subramaniam, M. (2020). How legacy firms can embrace the digital ecosystem via digital customer orientation. Journal of the Academy of Marketing Science, 48(1), 114-131.
Papers presented:

1. “Broadening the Impact of Marketing”, 2021 AMA Winter Educator’s Conference – Virtual, February 2021.

2. “B2B Sales Force Mgmt. and Customer Engagement”, Research Program, Maximizing the Efficiency and Effectiveness of Your Sales Force, ISBM, Hyderabad, India, July 2019.

3. “Modeling the Diffusion of M-wallets across Developed and Emerging Markets”, Leeds Marketing Research Camp, Leeds, United Kingdom, July 2019.

4. “New Insights from Marketing Research for IB Scholars”, Academy of International Business Annual Meeting, 16th Annual JIBS Paper Development Workshop, Copenhagen, Denmark, June 2019.

5. “Cross-Cultural Management and Marketing”, Academy of International Business Studies, 16th Annual JIBS Paper Development Workshop, Expert Panel, Copenhagen, Denmark June 2019.
Books published:

1. Kumar, V. (2021), “Intelligent Marketing: Employing New Age Technologies” Sage Publications: New Delhi, India.

2. Kumar, V., Robert P. Leone, David A. Aaker, and George S. Day (2019), “Marketing Research,” 13th edition, John Wiley and Sons, New York, NY.

3. Kumar, V. and Werner Reinartz, (2018) “Customer Relationship Management: Concept, Strategy and Tools,” 3rd Edition, Springer.

4. Palmatier, Robert W., V. Kumar, and Colleen M. Harmeling, editors. (2018), “Customer Engagement Marketing,” Palgrave Macmillan, USA.

5. Kumar, V. (2015), “Marketing Research: A Global Outlook,” Sage Publications: New Delhi, India.

awards & honors

1. 2019 AMA Higher Education SIG's Lifetime Achievement Award.

2. Winner, the 2019 Donald R. Lehmann Award for the Best Paper published in the Journal of Marketing/Journal of Marketing Research in a 2-year period (2017-2018).

3. Winner of the 2017 S. Tamer Cavusgil Award for the Best Paper published in the Journal of International Marketing.