Prof. Satarupa Nayak

about faculty

• Ph.d pursuing from Nagpur University (Thesis submitted).

• MBA (Specialisation - Marketing & Personnel).

• B.A Economic (Hons.)

Teaching Experience: 10 Years of teaching experience. In Marketing Specialization Subjects and General Subjects like Managerial Economics and Perspective Management.

teaching & research

Teaching Interest: Service Marketing, IMC , Consumer Buying Behavior, Distribution & SCM.

Research interest: Ecofriendly products.

Current research: An Analytical Study of Product Positioning and Consumer’s Attitude Towards Eco-friendly Labelling and Advertisement of Consumer Durables.

consulting

Have attended the Mumbai University Marketing Committee for setting of syllabus.

publications

International:

• Feb 2017 - Perception of Consumers Towards Green Products.

• Jan 2017 - Impact of Social Media on Green Purchasing Behavior.

• Feb 2016 - Green Awareness Effects on Consumers’ Purchasing Decisions.

• April 2015 - The Adoption and Diffusions of Green Innovations.

National:

• Nov. 2014 - Impact of Eco-Labelling on Consumers Preference.

Dr. Satarupa Nayak

about faculty

teaching & research

consulting

publications

awards & honors