Fathima Raj Kilimas

Education-

• Pursuing Ph. D from the University of Mysore. Thesis topic : The impact of Anthropomorphising Smart Speakers on Digital Marketing
• UGC Net Qualified
• MBA, Marketing, Christ Deemed to be University
• B. Sc., Computers, Math, Stats, Christ Deemed to be University

Teaching Experience-

• 6+ years of teaching experience in areas of Digital Marketing, Marketing Management and Entrepreneurship.

Industry Experience-

• About 4 years of experience in Digital Marketing, Sales, Branding and Customer Relations.

Teaching Interest

• Digital Marketing, Marketing Management, Marketing Technologies & Entrepreneurship

Subject Expert/ Taught

• Digital Marketing

Research Interest

• Digital Consumer, Marketing Technologies, Digital Marketing, etc.

Current Research

•Anthropomorphising Smart Speakers

•Marketing 4.0 & Contemporary technologies

Consulting (Most recent 3 projects detail)

• Coordinated and lead a research project on Carbon Trading and the potential for new business across the globe for an Ireland based firm.
• Coordinated and lead a research project on Furniture market in India for Gorsia, an Italian premium furniture brand.
• Coordinated and lead a research project on the market for entrepreneurship focused learning offerings around the globe for a Portugal based firm.

Publication Released

• Bearn Case Study in B2B Marketing, 5th Edition, McGraw Hill, by Krishna K Havaldar and Shailendra Dasari
• Requisite skills to enhance employability in our VUCA world: an Indian Context, Journal of Critical Reviews, ISSN- 2394-5125 Vol 08, Issue 03, 2021

Papers Presented

• Emerging Technologies and the way they will impact Digital Marketing” at National Conference on Revisiting Industry–Academia Collaboration: Exploring New Paradigms In Value Creation, Jain University, August 2019
• Conference: Future of Work Workforce & Workplace at WeSchool, January 2020. •Employability in a world of technology: The necessary skills to counter change at International Conference: “Management Skills and Growth Strategies in the Post-Pandemic Period at WeSchool, January 2021

Current Assignment: