Dr. Roshni Kumar

about faculty

Education Experience

2016, Doctor of Philosophy, PhD (Business Management-Marketing) Full Time D Y Patil University School of Management, Navi Mumbai

June 2004 – May 2006, Master's in Management Studies MMS (Marketing), Full-time course, GNIMS, Mumbai University.

June 2003 – May 2004, Masters in Commerce M. Com (I) Business Management Full-time, SIWS College, Mumbai University.

June 2000 – June 2003, Bachelor in Commerce B. Com (Accounts), Full-time, R.A Podar College of Commerce & Economics, Mumbai University

Academic Experience

July 2026 – Present, Associate Professor, Prin. L.N. Welingkar Institute of Management & Research Development (WE School), Mumbai.

August 2007 – June 2026, Associate Professor, D Y Patil University School of Management, Navi Mumbai.

June 2006-July 2007, Senior lecturer, R. Jhunjhunwala College, Mumbai.

June 2006-May 2007, Lecturer, SIWS College, Mumbai.

Lecturer, S.I.W.S. College, Mumbai (June 2006 – May 2007)

Industry Experience

January 2006 - May 2006, CitiFinancial, Customer Relationship Manager, Mumbai (Campus Placed Semester III MMS Course)

June 2005 – July 2005, Management Trainee (Internship), Bharat Petroleum Corporation BPCL (Govt.of India),Head office, Mumbai

teaching & research

Teaching Interest

Principles of Marketing

Consumer Behavior

Brand Management

Marketing Strategy and Its Applications

Business Environment

Research Interest / Current Research

Luxury Branding

Consumer Behavior

Digital Marketing

consulting

publications

Sr. No.	Title of the Paper / Book / Patent	Publication Details
1	A Study of Effect of Neuro-Marketing Strategies for Luxury Brands of Cosmetic Products on Buying Decision	Advances in Consumer Research, September 17, 2025 (ABDC B)
2	A Study of Effect of Psychographic Factors on Buying Decision for Luxury Brands of Cosmetic Products	Journal of Marketing & Social Research, December 11, 2025
3	Differential Education as an Approach for Improving Future Specialist’s General Competence	Journal of Informatics Education and Research, January 8, 2024
4	Analysis of Rural Customers' Dilemmas with Digital Banking Services in Indian Banking Systems: Study of Selected Villages in Pune District of Maharashtra State	Academy of Marketing Studies Journal, 27(S1), 1–17, 2022 (ABDC B)
5	Implementation of Probable Detection as Statistical Model to Study the Barriers in E-Commerce Marketing and Validating Them Using Qualitative Methods	Korea Review of International Studies, September 2022, 15(39):127–135
6	An Analytical Study of Awareness and Perception of Consumers Towards Guerrilla Marketing in India’s Mumbai Region	Korea Review of International Studies (KRIS), September 2022
7	To Analyze the Influencing Aspect and Impact of Satisfaction of Customers on Buying Behavior for Convenience Cooking Food	Manager – The British Journal of Administrative Management, August 31, 2022
8	Organizational Perception Towards Effectiveness of Advertisements of FMCG and Durable Products Using AIDA Model	Empirical Economics Letters, Volume 22, Special Issue 2, February 2023
9	Impact of Marketing Innovation and Innovation Process on the Performance of Organization	Empirical Economics Letters, Volume 21, Special Issue, July 2022
10	A Study on Awareness and Demand Pattern Amongst Consumers with Reference to Green Products	International Journal of Marketing and Technology, Volume 5, Issue 1
11	A Study on Success of E-Commerce – An Online Shopping Site with Reference to Snapdeal	Concepts & Practices of Retail Management with reference to Southeast Asia, D. Y. Patil University Retail Management Conference Proceedings, 2013
12	Impact of Various Marketing Strategies on Productivity of Post-Graduate Management Institutions in Navi Mumbai	International Journal of Sales & Marketing Management Research and Development (IJSMMRD), Vol. 9, Issue 2, December 2019, pp. 69–76
13	Impact of Shopping Pattern of Selected FMCG on Working Women in Delhi & Hyderabad	Research Journal Contemporary Business Practice, Allahna Institute of Management Studies Conference Proceedings, July 2014
14	To Analyze the Demand Pattern of Consumption of Premium Ice Creams in Metro Cities in India with Reference to Amul’s Crème Rich	Volume 16, Issue 11, Pages 117–132, 2014
15	Customer Acceptance of Internet on Consumer Shopping Knowledge & Security with Reference to Mumbai	Conference Proceedings of Sunrise University and EMG (USA), 2013
16	An Analytical Hierarchy Process and Grey Evaluation are Used in Research on the Evaluation of a Business-to-Consumer Online Shopping Website	Patent No. 202241045804A, Issued August 26, 2022
17	Environment Management: Sustainable Strategies and Practice	Bluerose Publications, UK
18	Brand Management	Academic Guru Publications House (AGPH)
19	Marketing	Alpha International Publications
20	E-Commerce	Academic Guru Publications House (AGPH)
21	Advertising Management	Alpha International Publications

certifications

Digital Marketing – HubSpot Academy 2022

Content Marketing – HubSpot Academy 2022

Social Media Marketing – HubSpot Academy 2022

Virtual Facilitation Skills – Saksham Folks XVIII

awards & honors

Fellowship, Chartered Institute of Marketing CIM, United Kingdom (2021-2022)