Dr. Praful Vijay More

Assistant Professor - Operations

about faculty

Education:

· PhD, School of Business Management, NMIMS (Deemed to be university)

· Thesis topic- Mobilizing Merchants’ Mindset-Identifying Facilitators and Barriers of

Mobile Payment Continuance Intention for Fixed Store Merchants

· Masters in Management Studies (Operations) from Vidyalankar Institute of

Technology affiliated to Mumbai University

· Bachelor’s in Chemical Engineering from Vishwakarma Institute of Technology

affiliated to University of Pune

· PhD Entrance Test (PET) qualified

Teaching Experience:

· 3 years of teaching experience as Assistant Professor (Operations) with NMIMS Centre for

Distance and Online Education

· 2 years as Research Associate (Operations) with SP Jain Institute of Management and

Research, Mumbai

· 1 year as Research Associate (Operations) with KJ Somaiya Institute of Management,

Mumbai

· 1 year as Research Associate (Quantitative Techniques) with ITM Business school in

Kharghar, Navi Mumbai

Industry Exposure-

· 4 years with Overseas Infrastructure Alliance India Pvt Ltd in project management

consultancy handling knowledge management activities

Academic Affiliation-

· Reviewer for NMIMS Management review by sage publication

· Reviewer for EURAM and other international conferences

Professional Affiliation –

· Project Management Professional (PMP) certified

· Member of Project Management Institute (PMI) Mumbai Chapter

teaching & research

Teaching Interest:

· Operations Management, Operations Research, Lean Six Sigma

Subject Expert / taught:

· Operations and Supply Chain Management

· Procurement Management

· E-Business

Research interest:

· Technology adoption literature

· Mobile payment ecosystem

· Micro Small and Medium Enterprises

· Technology in healthcare Current Research: · Mobile payment continuance intention · AYUSH supply chain

consulting

1-Project Co-Director for Indian Council of Social Science Research (ICSSR) funded Minor Research Project (2024-25) titled- To Propose an Integrated Model of AYUSH and Community Medicine for Sustainable Supply Chain

2- Completed an 8-week Faculty Development Programme titled “Introduction to Operations Research” offered through SWAYAM, a MOOC platform initiated by the Government of India under the Ministry of Education. The course was conducted by IIT Madras under the NPTEL (National Programme on Technology Enhanced Learning) initiative during January to March 2025.

3- Completed a 12-week Faculty Development Programme titled “Operations Management” offered through SWAYAM, a MOOC platform initiated by the Government of India under the Ministry of Education. The course was conducted by IIT Roorkee under the NPTEL (National Programme on Technology Enhanced Learning) initiative during January to April 2025

publications

Publication Released:

1-Praful Vijay More and Ashu Sharma.(2025). Meeting channel partner expectations: A transportation model for cement distribution in India. Academy of Marketing Studies Journal,

29(1)

2- Praful Vijay More, Ashu Sharma and Christine D’lima. (2023). Integrated conceptual framework for e-commerce adoption by small and medium enterprises: A systematic review. Journal of Services Research, 23(2).

3-Praful Vijay More and Ashu Sharma. (2023). Meta-analysis on factors influencing mobile payment continuance intention among consumers. Academy of Marketing Studies Journal, 27(2).

4-Praful Vijay More and Ashu Sharma. (2019). Application of queuing theory to optimize waiting-time in hospital operations. Operations and Supply Chain Management: An International Journal, 12(3).

5-Praful Vijay More. (2019, April). The impact of greenwashing on green brand trust from an Indian perspective. Asian Journal of Innovation and Policy, 8(1).

Paper presented:

1-A paper titled "Transportation problem optimization in the Cement Industry – An Indian Perspective" was presented at INDAM 2024 held at Goa Institute of Management in January 2024.

2-A paper titled "Meta-analysis on factors influencing mobile payment continuance intention among consumers" was presented at INDAM 2023 held at SBM-NMIMS in January 2023.

3- A paper titled "Using DOI-TAM-TOE framework for understanding factors affecting e- commerce adoption in SMEs" was presented at the POMS India International Conference at SPJIMR Mumbai in December 2021.

4- A paper titled "Development of multi-theoretical model influencing adoption of e-commerce technology in SMEs" was presented at the POMS India International Conference at KJSIM Mumbai in December 2019.

5- A paper titled "Application of theory of planned behavior to study green purchase intention" was presented at the Annual ISDSI Conference at SPJIMR Mumbai in December 2018.

6- A paper titled "Impact of greenwashing on green brand trust from an Indian perspective" was presented at the International Conference of SOM held at IIM Kozhikode in December 2018.

7- A paper titled "Application of time flow study to enhance efficiency and reduce patient waiting time" was presented at the International Conference of ORSI at IIT Bombay in December 2018.

8- A paper titled "Application of queuing theory to optimize waiting time in hospital operations" was presented at the Research Conference on Operations and Supply Chain Management at SIOM Nashik in February 2018.

Books published:

The chapter titled "JIT to Auto-Nullify Bullwhip Effect in Cement Supply Chain: Implications to Circular Economy" authored by Praful Vijay More and Dr. Ashu Sharma is published in the book Transcending Supply Chains in Circular Economy: A Multi-disciplinary Approach.

awards & honors

The literary copyright with registration number L-154393/2024, granted on 25th September 2024, is for a work authored on an integrated theoretical model combining UTAUT, DFT, and ECM models within the SOR framework to study the continuance intention of mobile payment use among fixed store merchants in India

FDP/Workshops attended:

1- "FDP using SmartPLS for SEM" was attended at the School of Commerce, NMIMS Indore in May 2022.

2- "Business and Operations Analytics" was completed as part of the Global Online Certification course by NITIE, Mumbai during February–March 2022.

3- "Qualitative Research Methods" was part of the Online Faculty Development Programme organized by NMIMS Hyderabad in May 2021.

4- "Business Analytics in Management Research" was attended through the AICTE Training and Learning (ATAL) Academy online FDP in April 2021.

5- "Data Sciences" was undertaken via the AICTE Training and Learning (ATAL) Academy online FDP in January 2021.

6- "Techniques in Qualitative Research" was conducted by Somaiya Vidyavihar University in December 2020.

7- "Operations Management" was attended through the AICTE Training and Learning (ATAL) Academy online FDP in November 2020.

8- "Pedagogy and Research Methods" was completed under the Online Faculty Development Programme organized by IIM Ahmedabad during June–July 2020.

9- "Online Teaching and E-Content" was attended as part of an FDP conducted by S K Somaiya College in June 2020.

10- "Artificial Intelligence & Machine Learning for Business" was attended at the Somaiya International Conference on Technology & Information Management in January 2020.

11- "Social Network Approach to Organization/Management Research" was part of the SPARC workshop organized by IIM Udaipur in December 2019.

12- "Systematic Reviews and Meta-Analysis" was conducted at the School of Business Management, NMIMS Mumbai in March 2018.

13- "Multi Criteria Decision Making" was attended as an FDP at SIOM Nashik in February 2018.

14- "Research Quality, Research Productivity and Inductive Methodology" was conducted at the School of Labor and Industrial Relations, Cornell University, USA in December 2017.

15- "5th IIMA International Conference" on Advanced Data Analytics, Business Analytics, and Intelligence was held at IIMA in April 2017.