Dr. Mahima Mathur

Assistant Professor - Retail

Dr. Mahima Mathur frame right

about faculty

Education:

• PhD, DEI, Deemed University, Agra.

Thesis Topic- Consumer Behavior at the Urban Bottom of the Pyramid.

• MPhil, Management, DEI, Deemed University, Agra.

• UGC, NET Qualified.

• MBA, Marketing and Finance, DEI, Deemed University, Agra.

• BA (Hons), Economics, Delhi University.

Teaching Experience: 4 years of teaching experience at PG level in Marketing areas such as Consumer Behavior, Retail Management, Strategic Marketing.

Industry Exposure: 5 years of Industry experience with global brands.

Research Experience: 4 years of research experience in areas such as consumer behavior, sustainability and Bottom of the pyramid.

Professional Affiliation:

Reviewer with Sage Publications

Systems Society of India