Dr. Mahima Mathur

about faculty

Education:

• PhD, DEI, Deemed University, Agra.

Thesis Topic- Consumer Behavior at the Urban Bottom of the Pyramid.

• MPhil, Management, DEI, Deemed University, Agra.

• UGC, NET Qualified.

• MBA, Marketing and Finance, DEI, Deemed University, Agra.

• BA (Hons), Economics, Delhi University.

Teaching Experience: 4 years of teaching experience at PG level in Marketing areas such as Consumer Behavior, Retail Management, Strategic Marketing.

Industry Exposure: 5 years of Industry experience with global brands.

Research Experience: 4 years of research experience in areas such as consumer behavior, sustainability and Bottom of the pyramid.

Professional Affiliation:

Reviewer with Sage Publications

Systems Society of India

teaching & research

Teaching Interest: Consumer Behavior, Marketing Management, Strategic Marketing.

Subject Expert/taught: Consumer Behavior, Strategic Marketing, Principles of Marketing.

Research Interest: Consumer Behavior, Sustainability, Bottom of the Pyramid.

consulting

• Research consultancy to TISS for various projects in 2016.

publications

Publication Released: BOP Business Models and Strategy, AJMR, Vol 1, 2016; Blue Ocean Strategy in Management Education, Surjan, Vol 1, 2015.

Paper Presented: Targeting the Urban BOP to Alleviate Poverty, TCR, Cornell University, 2017; Perspectives of Research in Management, DEI, 2014; Strategy in Management, DEI, 2013.

Book Published: Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets, Emerald Publications, Book Chapter.

awards & honors

• Best Paper Award at National Conference, Dr. V.N. Bedekar Institute of Management, 2015.

• Recognised for exceptional contribution at DEI, Deemed University, 2011.

• Recognised and Rewarded for Out of Box thinking and Solution Providing in 2004 and 2005 at American Express Services India Ltd.

• Secured First Position in BA (Hons), Economics, Delhi University at College level.