Dr. Irbha Magotra

Assistant Professor-Research

about faculty

Education experience-

PhD. From Shri Mata Vaishno Devi University, Katra, J&K.
Thesis: Dimensions of Technological Changes and Customer Value Analysis: A Study of Banking Sector in India.
MBA (BE), Shri Mata Vaishno Devi University, Katra, J&K.
BBA, University of Jammu.
UGC JRF-NET Qualified

Teaching Experience-
1 year teaching experience under HRM and research methodology.

Industry Exposure-
3 years experience in core HR activities including recruitment & selection, performance review, employee engagement activities, training and development, Boot camp.

Academic Affiliation-
Editor for VILAKSHAN - XIMB Journal of Management (Emerald) for the year 2021

Professional Affiliation –
National HRD Network

teaching & research

Teaching Interest:
Research Methodology, HRM, employee engagement

Subject Taught:
Research Methodology, Training and Development, Employee Engagement

Research Interest:

Psychological Resilience
Moonlighting
Technology Adoption
Stress Management

Current Research:
Moonlighting, Resilience, Hope and Mental Health

consulting

publications

Magotra, I., Sharma, J. and Sharma, S. K. (2019), “Adoption of self-service technologies among customers in banks: A revisit”, International Journal of Applied Management and Technology, 18(1), 67-72. (ABDC listed Journal)
Magotra, I., Sharma, J. and Sharma, S. K. (2018), “Investigating linkage between customer value and technology adoption behaviour: A study of banking sector in India”, European Research on Management and Business Economics, Vol. 24, No. 1, pp. 17-26. (Scopus)
Sharma, J., Sharma, S. K. and Magotra, I. (2017), “Determinants of technology adoption propensity of customers: An application of ordered logit approach”, IIMS Journal of Management Science, Vol. 8, No. 1, pp. 29-51. (Refereed).
Magotra, I. (2016), “Tracing Stress Symptoms: An Empirical Study of Manufacturing Industry”, Journal of HRM, Vol. XIX, No. 2, pp. 44-55. (Refereed) (ISSN: 2453-7683)
Magotra, I., Sharma, J. and Sharma, S. K. (2016), “Assessing personal disposition of individuals towards technology adoption”, Future Business Journal (Elsevier), Vol. 2, No. 1, pp. 81-101 (Refereed) (ISSN: 2314-7210).
Magotra, I. (2016), “Mobile banking adoption: A study of customers in India”, International Journal of Management, Knowledge and Learning, Vol. 5, No. 2, pp. 245- 261(Refereed).
Magotra, I. (2016), “Status of internet banking adoption among customers: a case from India”, Asian Journal of Managerial Science, Vol. 5, No. 2, pp. 1-7 (Refereed) (ISSN: 2249- 6300).
Magotra, I. (2016), “Why employees remain silent: A study on service sector”, , International Journal of Science, Technology and Management,, Vol. 5, No. 5, pp. 196- 202.
Magotra, I. and Sharma, S. (2015), “Developing HR as core competency: An approach for gaining competitive advantage”,, Pacific Business Review , International, Vol. 7, No. 12, pp. 101-107. (Refereed) (ISSN: 0974-438X) (Impact factor: 1.064).( UGC care listed journal- category II)
Magotra, I., Sharma, J. and Sharma, S. K. (2015), “An empirical assessment of usage of SSTs among customers in India”, , Effective Management, , Vol. 32, No. 1, pp. 33-43 (Refereed)
Magotra, I., Sharma, J. and Sharma, S. K. (2015), “Technology adoption propensity of the banking customers in India: An insight”, , International Journal of Management, Accounting and Economics, , Vol. 2, No. 2, pp. 111-124. (Refereed)
Magotra, I. and Sharma, J. (2014), “Behavioural symptoms portraying stress: An empirical study of Jammu region”, , Business Management,, Vol. 1, pp. 460-468. (Refereed)
Magotra, I. and Sharma, J. (2013), “Employee absenteeism in manufacturing industry of Jammu: An analysis of precursors”, International Journal of Information, Business and Management, Vol. 5, No. 2, pp. 175-193. (Refereed)
Magotra, I. and Sharma, J. (2013), “Probing awareness level of contract labour: A study of Jammu region”, Proceedings of 55th Annual Conference of Indian Society of Labour Economics, pp. 62-64. (extended abstract)
Magotra, I. and Sharma, J. (2013), “An exploration of relationship between wages and labour productivity of India manufacturing industry”, Golden Jubilee Conference of The Indian Econometric Society (TIES) And Valedictory Celebrations of Indira Gandhi Institute of Development Research (IGIDR), pp. 51. (abstract)

Paper Presented:

Magotra, I. and Gupta, S. (2017), “Decision to purchase organic product: An empirical insight” 70th All India Commerce Conference of ICA at The IIS University, Jaipur from 12th – 14th October, 2017.
Magotra, I. (2017), “Exploring workplace negativity: An insight into determinants”, Acumen – 2017 International paper presentation on Changing Business Environment: Challenges Ahead at Dr. Ambedkar Institute of Management Studies and Research, Nagpur on 7th October, 2017.
Magotra, I. (2017), “Status of technology usage in banking operations”, International Conference on Innovative Concepts in Commerce, Management and Computer Science in Pune on 13th -14th January, 2017.
Magotra, I. (2016), “Why employees remain silent: A study on service sector”, International Conference on Innovative Trends in Science, Engineer*-ing and Management presented in International Conference Centre YMCA, New Delhi on 27th May, 2016.
Magotra, I. and Sharma, J. (2014), “Behavioural symptoms portraying stress: An empirical study of Jammu region” presented in the 6th Annual National Conference on Business and Management scheduled at the Haryana Business School on 06th-07th February, 2014.
Sharma, J. and Magotra, I. (2013), “Relationship between productivity of workers and wages: A study on manufacturing sector of India” presented in the Golden Jubilee (50th) Annual Conference of the Indian Econometric Society (TIES) held at Indira Gandhi Institute of Development Research (IGIDR), Mumbai from 22th-24th December, 2013.
Magotra, I. and Sharma, J. (2013), “Probing awareness level of contract labour: A study of Jammu region” presented in the 55th Annual Conference of Indian Society of Labour Economics held at JNU, New Delhi from 15th-17th December, 2013.
Sharma, S. K., Sharma, S. and Magotra, I. (2013), “Corporate social responsibility and the organizations: An empirical analysis of the manufacturing organizations of Jammu region” presented in the National Conference Preparing next generation leadership: A futuristic Agenda at Central University of Jammu on 22nd-23rd November, 2013.
Magotra, I. and Sharma, J. (2013), “Revitalising human resources against meltdown: A study of banks of Jammu region” presented in one-day national conference on Contemporary Issues in Business with reference to Global Economic Meltdown sponsored by University Grants Commission at Shri Mata Vaishno Devi University, Katra, J&K on 29th March, 2013.
Magotra, I. and Sharma J. (2012), “Antecedents of absenteeism: A study of Jammu region” presented in the International Conference of Management and Behavioural Sciences organized by Society of Technical and Management Professionals at New Delhi organized on 3rd June, 2012.

awards & honors

Gold medalist in XIITH, BBA and MBA