Dr. Madhan Kumar P

Assistant Professor – Marketing & Research

about faculty

Dr. P. Madhan Kumar is an Assistant Professor at the Prin. L. N. Welingkar Institute of Management Development and Research, bringing over a decade of combined academic and industry experience in the fields of marketing and management. He completed his Postdoctoral research at Amrita Vishwa Vidyapeetham and earned his Ph.D. in Management Sciences from the University of Madras. He is also a UGC-NET JRF qualified scholar, reflecting his strong academic foundation and research orientation.

Prior to joining Welingkar Institute of Management, Dr. Kumar served in academic positions at REVA University and Sikkim Manipal University, where he contributed to teaching, research, and academic development initiatives.

His primary research interests include consumer behavior, sustainable services, customer mistreatment, and employee and customer voice behavior. His research has been published in reputed peer-reviewed journals such as the Journal of Services Marketing, the International Journal of Hospitality Management, the International Journal of Conflict Management, and the Journal of Manpower Planning. His work contributes to advancing knowledge in services marketing and organizational behavior, particularly in understanding customer–employee dynamics. Dr. Kumar teaches Marketing Management, Consumer Behavior, Services Marketing, and Research Methodology. He is actively engaged in doctoral mentoring, academic reviewing, and research development initiatives, fostering a strong research culture and guiding emerging scholars in the field.

teaching & research

Teaching Interests:

Marketing Management

Consumer Behavior

Marketing Research

Business Research Methods

Research Interests:

Consumer Behavior

Sustainable Services

Customer Mistreatment

Employee Voice Behavior

Customer Voice Behavior

Current Research:

Consumer Psychology.

consulting

publications

Publication Released:

Shagirbasha, S., Kumar, M., & Panda, N. (2026). The untapped influence of employee incivility on customer citizenship behavior: A mixed-methods inquiry in quick-service restaurants. Journal of Retailing and Consumer Services, 88, 104479. Scopus – Q3, ABDC – A. https://doi.org/10.1016/j.jretconser.2025.104479
Kumar, M., Manoharan, S., Shagirbasha, S., & Lokhande, M. (2025). TISM-based framework for understanding barriers to spa tourism development in India. International Journal of Spa and Wellness, 1–24. Scopus – Q3. https://doi.org/10.1080/24721735.2025.2529092
Shagirbasha, S., Kumar, M., & Gupta, A. (2025). From conflict to cooperation: The effects of trait forgiveness on threat appraisal and proactive helping behavior. International Journal of Conflict Management, 36(3), 565–585. ABDC – A. https://doi.org/10.1108/IJCMA-07-2024-0174
Shaji, R., Subramaniam, N., Kumar, M., & Shagirbasha, S. (2025). Factors that Drive Customer Satisfaction in Online Video Streaming Services. In A. Iglesias, J. Shin, B. Patel, & A. Joshi (Eds.), Information Systems for Intelligent Systems (ISBM 2024), Lecture Notes in Networks and Systems (Vol. 1253). Springer, Singapore. Scopus Indexed. https://doi.org/10.1007/978-981-96-1741-8_49
Shagirbasha, S., Kumar, M., Iqbal, J., & Khan, H. (2025). Service before self: Exploring resilience and locus of control in the frontline service effort behavior. Journal of Service Theory and Practice, 35(1), 1–30. ABDC – A. https://doi.org/10.1108/JSTP-03-2024-0078
Iqbal, J., Shagirbasha, S., & Madhan, K. (2024). Empowering frontline service employees: Examining the link between psychological empowerment, prosocial motivation and proactive behavior through the lens of horizontal collectivism. Journal of Service Theory and Practice, 34(5), 664–688. ABDC – A. https://doi.org/10.1108/JSTP-04-2023-0119
Rajendran, R., Krishnaswamy, J., Subramaniam, N., & Madhan, K. (2024). Antecedent and outcome study on energy transition – Empirical evidence from G7 countries in TBL approach. Gondwana Research, 131, 300–316. Scopus – Q1. https://doi.org/10.1016/j.gr.2024.03.011
Shagirbasha, S., Madhan, K., & Iqbal, J. (2023). Beyond the boss: How distributed leadership elevates team effectiveness in startup organizations? – A multi-level analysis. Evidence-based HRM: A Global Forum for Empirical Scholarship, 12(4), 760–781. ABDC – B. https://doi.org/10.1108/EBHRM-09-2023-0258
Iqbal, J., Shagirbasha, S., & Madhan, K. (2023). Unleashing the Missing Link between Neuroticism and Compliance Behavior Among Quick Service Restaurant Employees. International Journal of Hospitality Management, 114. ABDC – A*. https://doi.org/10.1016/j.ijhm.2023.103570
Shagirbasha, S., Iqbal, J., & Madhan, K. (2023). Does social perfectionism foster electronic cheating behavior among budding hospitality managers? A moderated mediation analysis. Journal of Hospitality and Tourism Management, 56, 297–311. ABDC – A. https://doi.org/10.1016/j.jhtm.2023.06.023
Iqbal, J., Shagirbasha, S., & Madhan, K. (2023). What Impedes Pro-social Motivation Among Hospitality Frontline Workers? Academy of Management (AOM) Proceedings. https://doi.org/10.5465/AMPROC.2023.15490abstract
Shagirbasha, S., Madhan, K., & Iqbal, J. (2023). Employee–customer interaction and emotional intelligence to impact emotional labor: Does interaction type play any role? Evidence-based HRM, 12(1), 172–192. ABDC – B. https://doi.org/10.1108/EBHRM-06-2022-0147
Iqbal, J., Shagirbasha, S., & Madhan, K. (2023). Service with a sense of belonging: Navigating work–family conflict and emotional irritation in the service efforts of health professionals. International Journal of Conflict Management, 34(4), 838–861. ABDC – A. https://doi.org/10.1108/IJCMA-03-2023-0038
Madhan, K., Shagirbasha, S., Mishra, T. K., & Iqbal, J. (2023). Adoption of service robots: Exploring the emerging trends through the lens of bibliometric analysis. International Hospitality Review, 38(2), 239–257. ABDC – C. https://doi.org/10.1108/IHR-12-2022-0058
Shagirbasha, S., Iqbal, J., Madhan, K., Chaudhary, S., & Dhall, R. (2023). Workplace isolation during COVID-19 and work–family conflict among academicians: Interplay of psychological stress and organizational identification. International Journal of Manpower, 45(1), 133–154. ABDC – A. https://doi.org/10.1108/IJM-04-2022-0190

awards & honors

UGC NET - JRF

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