Dr. Preetha Chandran

about faculty

Dr. Preetha Chandran is a finance academic and researcher with nearly two decades of professional experience spanning higher education and banking. Her academic career includes leadership roles such as Professor and Area Chair in Finance, and she is currently serving as Professor of Finance at Welingkar Institute of Management Development and Research, Bengaluru. Prior to entering academia, she worked in the banking sector with HSBC and Citi Bank, gaining valuable industry experience in retail banking and operations. She holds a Ph.D. from Bharathiar University, Coimbatore, along with an M.Phil. from the University of Madras and an M.Com. from PSG College of Arts & Science.

Dr. Preetha has actively contributed to research in banking, financial technology, behavioral finance, artificial intelligence applications in finance, digital banking, and investment behavior. She has published in reputed journals and conference proceedings and has guided doctoral research scholars, and she also actively works on government-funded research projects. In addition to teaching and research, she serves as an external evaluator for doctoral programs, a board of studies member for several institutions, and a subject matter expert on academic appointment panels.

Dr. Preetha successfully completed the FinTech Course from Harvard University in 2025, attended the Research Summer School in Finance & Accounting at the Indian Institute of Management Calcutta in 2022, and earned a Certificate in University Teaching from Newcastle University, Australia, in 2017.

teaching & research

Teaching Interest-

Banking, Finance & Accounting Area

Subject Expert / taught-

Banking
Financial Markets
Mergers and Acquisitions
Financial Accounting
Financial & Advanced Financial Reporting
Corporate Finance
Project Finance
Cost & Management Accounting

Research Interest-

Retail Banking
Corporate Banking
BlockChain Technology
FinTech
Cryptocurrency

consulting

RenewSys India Pvt Ltd – Discussion stage for training and consultancy in the area of Accounting and Finance

publications

Publication Released:

Digital Banking through the Uncertain COVID Period: A Panel Data Study, J. Risk Financial Manag. 2023, 16(5), 260; https://doi.org/10.3390/jrfm16050260 ABDC - B Category

Does technology-based banking services positively influence Customers' adoption and usage? Manager-The British Journal of Administrative Management, ISSN - 1746 1278, Volume 58 Issue 150 May 2022 – ABDC – C Category

Artificial Intelligence and Transformation in the Digital Age in Indian Banking Industry-A case study (TOJQI) Volume 13, Issue 1 January 2022: 689-695

Does the digitization knowledge of Indian rural banking customers give way to India’s financial inclusion? Journal of the Asiatic society of Mumbai ISSN: 0972-0766 Vol.: xcv, no:27, 2022 UGC CARE approved, peer reviewed and refereed Journal.

Covid 19’s impact on Nifty Indices (NSE, India), Turkish Journal of Computer and Mathematics Education (TURCOMAT), Scopus Indexed Journal in May, 2021.

Paper presented :

‘Examining Cryptocurrencies – A focus on investors’ behavior - At International conference on Digital Marketing Experiences and Won the best paper award in the Legal & Ethical Aspects of Digital Marketing Track on 28th October 2021

‘Psychological Biases in Financial Investment Behavior; at the AIMS International Conference on management at IIM Kozhikode on 2nd January 2020.

‘Understanding the learning style preference of potential rank holders of the millennial cohort on 4th January 2020 At IIM Bangalore

‘Role of Micro Finance in Women Empowerment’ at Acharya Institute of Graduate Studies, Bangalore 2018

awards & honors

Best paper award for a paper presented on Examining Cryptocurrencies – A focus on investors’ behavior - At International conference conducted by JAIN University on Digital Marketing Experiences in October 2021.