Dr. Prachi Vankiani

about faculty

Education Experience

Ph.D. (Mass Communication & Journalism), Shri Jagdishprasad Jhabarmal Tibrewala University (2023)

Topic of Thesis: A Study of Media Channels that Influence Consumers' Buying Behaviour with Special Reference to the Food Industry in the Mumbai Metropolitan Region.

Master of Arts in Entertainment Media & Advertising, Kishinchand Chellaram College of Arts, Commerce and Science (2018)

Bachelor of Arts in Mass Media, S.K. Somaiya College of Arts, Science & Commerce (2016)

Teaching Experience

Over 8 years of academic experience, serving as an Assistant Professor in the Department of Mass Media (BMM/BAMMC) and M.A. in Entertainment, Media & Advertising (MAEMA) at HVPS's Ramniranjan Jhunjhunwala College of Arts, Science & Commerce (Empowered Autonomous). Responsibilities included teaching, curriculum development, research, student mentoring, academic administration, and institutional quality initiatives. Collaborated with faculty and students to foster academic excellence while supporting accreditation, co-curricular activities, and departmental growth.

Served as a Visiting Faculty across multiple affiliated colleges, facilitating undergraduate learning in Bachelor of Management Studies (BMS) and Bachelor of Arts in Multimedia and Mass Communication (BAMMC) through an application-oriented teaching approach that integrates academic concepts with industry practices while fostering critical thinking and professional development.

Served as an External Paper Setter, Moderator, and Paper Auditor for undergraduate examinations across multiple affiliated colleges, supporting the design, review, and quality assurance of assessment practices in accordance with university academic standards.

Appointed as VC Nominee (Board Member) by Mumbai University for Chandrabhan Sharma College.

teaching & research

Teaching Interest

Advertising and Media, Brand Building, Brand Management, Consumer Behaviour, Advertising & Consumer Behaviour.

Subject Expertise / Subjects Taught

Basics of Advertising

Fundamentals of Mass Communication

Consumer Behaviour

Brand Building

Strategic Brand Management

Fundamentals of Marketing

Marketing Management

Retailing & Merchandising

Advertising & Sales Promotion

Media and Consumer Behaviour

Research Interest / Current Research

Media and Brands

Consumers' Buying Behaviour

Advertising and Consumers

Digital Advancements

Role of Artificial Intelligence (AI)

consulting

publications

Digital Mediums Have Empowered and Enabled Women Published in International Journal of Advance and Innovative Research (ISSN: 2347-7075).

Role of Micro Influencers in Brand Promotion Published in UGC CARE – Studies in Indian Place Names (ISSN: 2394-3114, Impact Factor: 6.3).

Digital Media Consumption: A Challenge to Traditional Media Published in UGC CARE – Studies in Indian Place Names (ISSN: 2394-3114, Impact Factor: 6.2).

Understanding the Factors Influencing Consumers' Preferences Towards Digital Media with Special Reference to OTT Platforms Published in Shodh Sanchar Bulletin (ISSN: 2229-3620).

Study of the Trends Towards Content-Driven Storytelling in Media Advertisements to Create a Stronger Connection with Audiences Published in Modern Thamizh Research – An International Multi-Lateral Thamizh Journal (ISSN: 2321-984X).

Use of Digital Technology in Higher Education Institutions: Online Assessment and its Application Published in VB International Interdisciplinary Research Journal (UGC CARE List II, Web of Science) (ISSN: 2319-4979).

To Study How Sustainability-Driven Brands Influence Consumer Consumption Patterns Through Digital Storytelling Recently presented as a research paper. Publication details are awaited.

certifications

awards & honors

Award

Received best paper award at One Day National Conference on Emerging Trends In Commerce, IT Management and Media, organized by Bunts Sangha Mumbai's Anna Leela College of Commerce & Economics and Shobha Jayaram Shetty College for BMS.

Certifications

Fundamentals of Digital Marketing (Google Garage)

Brand and Content Marketing (Coursera)