Dr.Payal Sanan

about faculty

Ph.D. - Ranchi University (State University)

Thesis Topic” Trends and Practices of Green Marketing in India”

UGC-NET and JRF (Management) Qualified

MBA(Marketing)- Savitribai Phule Pune University

Economics (Hons)-Lady Shri Ram College for Women, University of Delhi

Teaching Experience – 10 years

Industry Exposure- 3 years in Retail industry

Academic Affiliation- Member of Reviewer Board-International Journal of Advances in Business and Management Research (IJABMR) (eISSN 2584-1718)

Professional Affiliation-

teaching & research

Teaching Interest- Marketing, Retail and E-Commerce

Subjects Taught- Marketing Management, Sales Management, Product and Brand Management, Distribution and Supply Chain Management, Retail Marketing and E-Commerce, Managerial Economics

Research Interest- Sustainability, Green Marketing, New Age Technologies in Marketing and Retail, Healthcare Sector

consulting

publications

Factors that support the well-being of healthcare professionals: an interpretivist phenomenological study, British Journal of Healthcare Management [ABDC/C, Scopus Indexed]
CRM Capability and Service Innovation in Healthcare: Evidence from India, Asia Pacific Journal of Health Management, doi:10.24083/apjhm. v18i1.2471 [ABDC/C, Scopus Indexed]
Navigating the complexity of sustainable transition in the textile and apparel industry: A comprehensive analysis across disciplines, geographies and stakeholders, Industria Textila Journal [Scopus, Web of Science Indexed]
Fintech’s Digital Surge: Crafting a Financially Inclusive Future, Adoption of Fintech, Taylor and Francis, Book Chapter, e- ISBN: 9781032644165 [Scopus Indexed]
Comprehensive Analysis of Neuromarketing Advancements and Consumer Neural Pathways, Neurosensory and Neuromarketing Impacts on Consumer Behaviour, IGI Global Book chapter [Scopus Indexed]

Papers Presented:

Cause Related Marketing (CRM) Capability: Implications for Healthcare Marketing, ISDSI-Global Conference 2023, IIM Ranchi, December 2023
The impact of Artificial intelligence (AI) on customer recovery flexibility: Evidence from health insurance sector in India, 27^th APRIA Conference, University of Kansai, Osaka, Japan as a corresponding author, July 2023
The nexus between customer relationship management (CRM) capability and service innovation healthcare, Vipanan 2023-International Marketing Conference, IIM Vishakhapatnam, May 2023
Education 4.0 as Innovation for Sustainability in Educational Platforms,2^nd Pritam Singh Memorial (PRISM) Conference, IIM Nagpur, November 2022
Online Travel Portals & their Impact on Offline Travel Agents: A Study of Outbound tourists with reference to Pune city, International Hybrid Conference- [BSRI-CIP II DEC 2022], Amity Business School, Amity University Maharashtra, December 2022

awards & honors

Awarded ‘Certificate for Best Paper Presentation’ for paper presented on ‘A Study on preference of E-Wallets as a mode of payment among consumers in Navi Mumbai region’ at National Interdisciplinary E-Conference, April 2022, KLE Society’s Science and Commerce College