Dr. Rohita Dwivedi

Associate Professor - Marketing

about faculty

Education experience-

MMS – Marketing, Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai University, Maharashtra- Topper
PhD, ITM University, Raipur, Chhattisgarh

Thesis Topic: Impact of Social Role of Women on their Buying Behaviour of Food & Grocery: A Study in Select Cities of India

PGDBM – Marketing, Chetana’s Institute of Management & Research, Mumbai, Maharashtra
B.Sc. – Botany & Chemistry, University of Allahabad, Allahabad, U.P.
XII & X – Canossa Convent Girls Inter College, Ayodhya, U.P.

Teaching Experience- 19 years teaching experience in Marketing & Retail

Industry Exposure-7 years industry experience in Retail Marketing, Management and Retail Operations

Academic Affiliation- Life-time Member of HEF (Higher Education Forum)

- Life-time Member of BMA (Bombay Management Association)

Professional Affiliation- Non-Executive Board of Director, Business and Retail Consultant

teaching & research

Teaching Interest: Marketing, Consumer Behaviour, Retail Management

Subject Expert/ Taught: Customer Engagement Management, Product and Brand Management, Consumer Behaviour, Pricing Strategy, Buying & Merchandising, Retail Operations & Management, Franchise Management, Customer Relationship Management, Selling & Negotiations Skills, E-Commerce, Customer Experience Management, Business Environment of Retail, B2B Marketing

Research Interest: Customer Behaviour, Retail, E-Commerce, Social Marketing, Technology in Marketing

Current Research: AI, ML and Metaverse in Marketing, Social CRM, E-Commerce, Shopping Styles

consulting

Business Consultant for SDG LLP – Operations and Expansion of Nestle One across Uttar Pradesh since 2023
“Market Entry Strategy for selected organic fruits”, Ratnakar Fertilizers Industries Pvt. Ltd. Since 2022
“Product Mix Strategy”, Tilted Heads and Wagging Tails Pvt. Ltd., since 2022
“Economic Effects of Legalizing Secondhand Products in US, France and Germany, QuestionPro, 2021
“Retail Strategy”. – Oleaf: The Green Grocer, 2020
“Improving in-store Efficiency”, Ministry of Tribal Affairs – TRIFED, 2020
“Innovation in Waste Management”, Panvel Municipal Corporation, 2019
Competition Analysis through Garbology”, Aditya Birla Retail Ltd., 2014

publications

Publications Released:

Banking in Metaverse: A New Frontier for Financial Institutions, ABDC category B, International Journal of Bank Marketing, Emerald, August 2023
Exploring the Darkverse: A Multi‑Perspective Analysis of the Negative Societal Impacts of the Metaverse, ABDC category A, Information Systems Frontiers, Springer International Publishing, June 2023
“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy, ABDC category A* Journal, International Journal of Information Management, Volume 71, August 2023
Investigating the Effect of Advertising Irritation on Digital Advertising Effectiveness: A Moderated Mediation Mode, ABDC category A Journal, Technological Forecasting & Social Change, Volume 180. 2022
The extended Unified Theory of Acceptance and Use of Technology (UTAUT2): A systematic literature review and theory: A systematic literature review and theory evaluation, ABDC category A* Journal, International Journal of Information Management, Volume 57, 2021
Group Behavior in Social Media: Antecedents of initial trust formation; ABDC category A Journal- Computers in Human Behavior, Volume 105, Elsevier, 2020
Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy, ABDC category A Journal- International Journal of Information Management, Elsevier, 2019
Examining the Impact of Social Commerce Dimensions on Customers? Value Co-Creation: The Mediating Effect of Social Trust, ABDC category B Journal- Journal of Consumer Behaviour, Special issue Article, 2019
Impact of Social Role on Shopping Styles of Food and Grocery among Women in Urban India, International Journal of Innovative Knowledge Concepts, 2019
Role of Gender Identity of Women Shopping Styles of Food and Grocery, International Journal of Innovative Knowledge Concepts, 2019
A Study on Impact of Demographics on Customer's Evaluation of E-Commerce Sites in India, International Journal of Advance and Innovative Research, 2019
Impact of Employee Attitude and Expertise on Customer Dissonance Experience in Decathlon Stores, Journal of Management and Entrepreneurship, 2019
A Study on Customer Time Engagement and Perception of Content for E-Commerce Sites in India, Deccan Education Society's Navinchandra Mehta Institute of Technology and Development (NMITD), 2019
Impact of Social Role of Women on their buying Behaviour: A Conceptual Framework Development, ELK Asia Pacific Journal, 2018
An Empirical Study on Consumer Perception of Content for E-Commerce Sites, ELK Asia Pacific Journal, 2017
A Comparative Study on the Content of Indian E-Commerce Sites-A Consumer Perception Study, Spectrum, 2017

Chapter in Book: Shopping Styles of Women in Food & Grocery Purchase in India published in Book: Paradigms of New Age Marketing, Publisher: National press Associate

Research Papers Presented:

AI in Wealth Management, The International Conference on Business Management, Humanities and Social Science, Pondicherry, July 2025
Exploring Traits of Sales Associates for Customer Delight- A Machine Learning Approach, International Research Conference, Prin. L. N. Welingkar Institute of Management Development and Research, Mumbai, 2021
Detecting Personality Traits Of Employees That Create Customer Delight In Retail Stores: An Exploratory Study Approach, Future of Work, Workforce and Work Place International Research Conference, Prin. L. N. Welingkar Institute of Management Development and Research, Mumbai, 2020
A Study on Customer Time Engagement and Perception of Content for E-Commerce Sites in India, Innovative and Multidisciplinary Approach towards Technology and Business, Deccan Education Society's Navinchandra Mehta Institute of Technology and Development (NMITD), 2019
A Study on Impact of Demographics on Customer's Evaluation of E-Commerce Sites in India, International Conference on Innovation, Growth & Sustainability, Sasmira's Institute of Commerce and Science, 2019
Impact of Social Role of Women on their buying Behaviour: A Conceptual Framework Development, 13th Global Marketing Conference, SIMSR, Mumbai, 2018
Personal Branding Among Working Management Graduates in Mumbai, National Conference on Recent Trends in Management, Computer Science & Applications, Institute of Management & Research, Jalgaon, 2018
A Comparative Study on the Content of Indian E-Commerce Sites-A Consumer Perception Study, International Research Conference, JBIMS, Mumbai, 2017
An Empirical Study on Consumer Perception of Content for E-Commerce Sites, 12th Global Marketing Conference, SIMSR, Mumbai, 2017
Materialism in children: Impact of peer influence, celebrity influence and advertisements, International Colloquium on Kids and Retailing (organised by ESSCA School of Management and Heriot Watt University), Paris, France, 2013

awards & honors

2023 – Topper with highest CGPA in Jamnalal Bajaj Institute of Management Studies
2021- Game Changer of the Year Award in 4th Edition of Indian Women Conference and Awards
2019- Special Recognition Award by Higher Education Forum
2019 - Women Excellence Award 2019 for exemplary Contribution in the area of Management Teaching by International Leadership Development Council and All Management Professionals.
2019 - Eminent Speaker in Retail Leadership Workshop
2018- Certificate of Appreciation for The Fund-Raising campaign towards Student Leadership Program by Indian Development Foundation –
2018 - ICBM-AMP Academic Excellence Awards 2018 for Best Professor in Retail Management & Marketing by ICBM School of Business Excellence, Hyderabad.
2017 – International Research Conference – JBIMS – Received the Best Research Paper in marketing award.