Sanghamitra Sharma

Education:

MBA, Interrnational Business, Sikkim Manipal University.

B. Pharm, Biju Pattnaik University of Technology.

General Management Executive Program from IIM Kozhikode

Teaching Experience: 9 years teaching experience in Marketing, Consumer Behaviour and International Business

Industry experience: 8 years of experience in Brand Management and International Business.

Teaching Interest: Marketing Principles, Product and Brand Management.

Subject Expert/Taught:

Marketing Principles

Global Market Management

Consumer Behavior

Research interest – Area of research: Healthcare Marketing

Current Research: Home Healthcare in India.

Publications:

To study the scope and future of digital promotion in the pharmaceutical industry. International Journal of Pharmaceutical Research | Jan - Mar 2022 | Vol 14 | Issue 1(Co-author) ISSN 0975-2366 DOI:https://doi.org/10.31838/ijpr/2022.10.01.022 Scopus Cite score 0.8 http://ijpronline.com/ViewArticleDetail.aspx?ID=23089 .
Awareness and Perception of Digital Therapeutics platforms for Managing Chronic Diseases. Published in Aweshkar Vol.30, Issue II September 2023
IGI Global (March 2025) – Contributed a chapter titled "Enhancing Patient Satisfaction and Care" in the book Exploration of Transformative Technologies in Healthcare 6.0 (Scopus-indexed).

Paper presented:

5th International Conference on “Sustainability, Leadership, and Technology: Towards a Better Tomorrow 2024 '' A survey of digital health tools usage by Endocrinologist in Mumbai, India
4th International Conference on “Innovation, Technology and Sustainability: Shaping the future of Business and Society , 2023: 'Awareness And Perception of Digital Therapeutics Platforms for Managing Chronic Diseases'