Dr. Namrata Singh

about faculty

Education Qualification:

• PhD in Communication and Journalism, University of Pune, 2014

• Master of Mass Communication and Journalism, University of Lucknow, 2005

• Bachelor of Tourism Administration, University of Lucknow, 2003

Teaching Experience:

•15 years of teaching experience in the area Marketing and Communication

• Taught Advertising, Public Relations, Media Management and IMC to PGDM- M&E and PGPME students.

• Prepared Syllabus for Two Year PGD- Media & Entertainment.

• Designed one year detailed topic wise content structure of the PG program in Public Relations & Event Management for EMPI International Study Centre.

Industry Exposure: • 2 years of media industry exposure

Academic Affiliation: Reviewer of Emerging Economies Case Journal- Sage Publication, 2021-22

teaching & research

Teaching Interest:

Product and Brand Management
Integrated Marketing Communications
Marketing Applications and Strategy
Public Relations

Research Interest:

Branding and Marketing Communications

MDP and Master Classes:

Designed a module on “Use of Social Media (Promotion Management) to Increase Sales & Business” for Bayer Corporation India and conducted 6 hours hands on workshop for -+a batch 30 middle level management employees
Conducted a Master Class on Brand Positioning for students at Stuttgart Media University, Germany
Assessed and contributed to final projects prepared by Design and Media students, Stuttgart Media University, Germany

consulting

publications

Case Studies:

Shopper's Darbar: Entrepreneurial initiative by the women, for the women, Emerald Insights, Scopus Indexed, 2023
Pulse Candy: Need of Brand Revamping, Case Studies in Management, Himalaya Publishing House, 2022
Lockdown and Ludoking, Case Studies in Management, Himalaya Publishing House, 2022
ID Fresh Foods, Case Studies in Management, Himalaya Publishing House, 2022
The Barbeque Nation, Case Studies in Management, Himalaya Publishing House, 2022
Mamaearth: New Age D2C Brand, Case Development Cell (CDC) Dr. D.Y. Patil B School, 2022
Mamaearth's Exponential Growth: Would it Sustain? Conference Proceedings, 2021
Cappuccino to Irani Chai, Leveraging Human Resources for Humanizing Management Practices and Fostering Entrepreneurship, 2018

Research Papers:

Insurtech Fostering Automated Insurance Process using Deep Learning, IEEE Xplore, ISBN:978-1-6654-6644-8, impact factor of 3.557, an Eigen factor of 0.0186, Scopus Indexed, 2022
ROLE OF COVID-19 PANDEMIC IN SENIOR CITIZENS EMBRACING SOCIAL MEDIA, The International Journal of Research and Analytical Reviews | IJRAR |, E-ISSN 2348-1269, P- ISSN 2349-5138 and UGC Approved, 7.17 Impact factor
EFFECT OF COVID -19 ON BRANDS COMMUNICATION STRATEGY, IMPACT: International Journal of Research in Business Management, IMPACT: IJRBM ISSN (P): 2347–4572; ISSN (E): 2321–886X Vol. 8, Issue 12, Dec 2020, 1–8

Articles:

Indian M&E Industry on the Cusp of a Magnetic Transformation: Adgully
PR Trends during the Covid-19 Pandemic: Forbes India

Dr. Namrata Singh

about faculty

teaching & research

consulting

publications

awards & honors