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| PGDM-Rural Management (Emerging Economies) |
| 'Creating Corporate Managers with Rural Insights' |
| 2 Year Full - Time, Recognized by AICTE |
| Present intake : Mumbai - 60 seats |
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| Program Objective Weschool's PGDM-Rural Management (Emerging Economies) program has stemmed from the need of the corporate sector for Managers/future leaders who have a deep understanding and premium knowledge about the rural sector of India in terms of the needs and aspirations, lifestyle, culture and beliefs of the people residing in the smaller towns and villages. A person who is empathetic, has leadership qualities and has an innovative mindset so that s/he is able to think out of the box to correctly identify with the problems and then find ingenious solutions to the problems faced by the rural sector.
The program seeks to groom students who, not only protect the rights of the persons living in the rural areas, but also empower them by giving access to advancements in technology, markets and other comforts/privileges enjoyed by the urban population. They do this while assuming a role either as a Corporate Executive, NGO representative or an Entrepreneur. |
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| A focused & insightful Management curriculum To achieve developing these skills in the students, the course curriculum is focused on mainstream Management disciplines of Leadership, General management, Environment, Finance, Marketing, Operations, HR, Research, with a dedicated stream based on the Rural sector, and also includes Design thinking and Innovation based subjects that lets them have a human centered and a holistic approach to issues, rather than a "customer" or "market" approach. |
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| Extensive Experiential Learning Embedded within the 2 years Program is Rural internship of 5 months and 10 days planned in three phases. The first phase is of 10 days "Exploring the grassroots module" in the 2nd trimester, wherein the students stay in the villages to understand the context from various lenses, the second phase is in the intervening months of May-June between the 1st year and the 2nd year of the PGDM-Rural Management (Emerging Economies) Program. Here the companies who have their focus in the rural sector offer the 2 month internship program to the students. In the third phase, the entire 6th trimester is dedicated to the student picking up a Rural based project of his volition, which could in turn either be sponsored by a company, government or an NGO. |
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PlacementThe first batch of students of the PGDM-Rural Management (Emerging Economies) program has found very encouraging response from the companies from different Industry verticals.
List of companies/Organizations in which the students of the first batch of PGDM-Rural Management have been selected for their Summer Internship projects.
- Mahindra Finance Ltd.
- Godrej Agrovet Ltd.
- Pidilite Industries Ltd.
- GSK Ltd.
- Reserve Bank of India
- Su-Kam Power Systems Ltd.
- NABARD
- Nerolac Paints Ltd.
- Gowardhan (Parag Milk Foods Pvt. Ltd.)
- Cotton Association of India
- Gokul Milk Ltd.
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ProjectsSome of the Rural focused projects undertaken by the students in their first year of their Management program.
- Developing a value chain for any agriculture byproduct, along with understanding of value-chains for agricultural inputs *
- Developing high end product positioning for any agricultural product**
- Creating IT interventions aimed at developing rural entrepreneurs***
- Identifying Opportunities for instigating micro-banking in rural areas (RBI Guidelines)
- Enhancing information flow in MNREGA projects
- Identifying Opportunities for creating improved rural health services
- Understanding the applicability/functioning of different Rural Schemes
- Using Interaction design as a Business Strategy
- Financial Analysis of different companies
- Sector Analysis of various Industry sectors.
(* Awarded first prize, ** Awarded second prize, *** Awarded Third Prize among 25 projects, evaluation done by industry professionals) |
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Industry Projects
- Cadbury- Modelez International Ltd. – "New Channel development for Cadbury Chocolates, Biscuits and drinks"
- Titan Industries
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Events organized by the Rural Management team- AuRuM 2012 - A Roundtable in Partnership with the Industry based on the theme - "Role of a Rural Manager in the Emerging Rural Economy"
On 1st Dec, 2012 a Round Table conference titled "AuRuM 2012" was conducted with a view to learn from the executives from the corporate world who have immense experience, in-depth knowledge and understanding about India's rural sector.
Outcome of the Roundtable: After an enthralling discussion on the issues raised during the roundtable, many insights were generated for the benefit of the audience. It was a moral boost to the students of the PGDM-Rural management (Emerging Economies) program since the companies mentioned the need of corporate managers who have an understanding of the rural sector in order to help them to grow in the emerging rural sector, provided that the students were willing to toil it out in the harsh terrain. There emerged new possibilities of collaboration among the industry and academia in terms of joint research and sponsored projects besides the internship opportunities for the Rural Management students in the companies represented. To name a few companies represented at the Roundtable were: ICICI Bank, Yes Bank, Pidilite Industries, Aditya Birla Group, Lupin Ltd, IBM, FINO, Monsanto, Srei Sahaj eVillage, Hero MotoCorp, Cheminova Ltd etc. -
The senate: 24th February, 2013
This was an open ended debate looking at insights and solutions to shape the future of the economy- in the format of the Indian Parliament. This was an ideal platform for the thought leaders of tomorrow to elucidate their visions- how they would propose the upcoming 12th five year plan to be. The event attracted more than 20 colleges across Maharashtra to participate in the debate. The Jury members included present MLAs of Maharashtra.
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Best Practices in the Rural management Program
- Lectures on social sciences by the professors from TISS
- KASHR tool (Knowledge-Attitude-Skill-Habit-Rural Context) to reflect and absorb the classroom learning
- Creativity tools
- Visualization tools (Such as Mindmaps)
- Design thinking as a leaning tool
- Prototyping
- Innovation
- Using Games for understanding financial concepts
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Internationalization
- Dr Sten Ekman and Dr Annallil Ekman from Maladarlen University, Sweden conducted a workshop on "Innovation and Research" for the students and guided them on how to identify areas of Innovation and how to conduct Research in the Rural areas.
- 14 member delegate team, including 11 students and 3 faculty members from Maladarlen University, Sweden were part of students and faculty exchange Program, They had a rural exposure organized and conceptualize by Rural Management faculty team at Weschool and was facilitated by the NGO Yuva Mitra, who are doing commendable developmental work based at Sinnar, Maharashtra.
- Student of PGDM-Rural Management (Emerging Economies) went to Canada under a student Exchange program.
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Student's Contribution to Society through Extension work
- Tree Plantation done by students in collaboration with the NGO Yuvak Biradari (Bharat), who are very active in developing Entrepreneurship in the Rural youth all over India.
- Innovation Workshop was conducted by students for rural youth when they visited the villages under the mentorship of the NGO Yuvak Biradari (Bharat).
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| Association with NGOs in Rural sector
We have associated with NGOs for taking inputs in academies and giving practical field exposure to the students. We have been associated with Appropriate Rural Technology institute (ARTI), Yuvak Biradari (Bharat), Yuva Mitra- Sinnar, AFARM, Gram Mangal, Aine. |
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Professional Exposure through Workshops and Seminars to the first batch (2012-14)
| Sr no |
Name of event /session |
Organizing institution |
| 1 |
Panel discussion on "Monsoon and Agricultural prospects" |
IMC - Indian Merchants' Chamber |
| 2 |
Convention program |
AIMS – Association of Indian Management Schools |
| 3 |
Workshop on Agriculture Industry, Food Processing industry and allied matters |
ICAI – Institute of Chartered Accountants of India |
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Workshop on Land and Property rights for rural transformation: Understanding the implications of the Forest Rights Act |
IRMA- Institute of Rural Management, Anand |
| 5 |
Water futures |
Forum of Free Enterprise |
| 6 |
2nd Global Strategic Design Forum 2013 |
CII – Confederation of Indian Industry and Illinois Institute of Technology
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| These statistics clearly show the rural market potential for companies across the industry verticals. |
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| However, there is a shortage of Business Managers who understand the pulse of rural sector and can provide insights about this emerging market to the companies. This has created a big demand in the corporate sector for human resource that specialize in this area. As this sunrise sector is expected to boom and hold the bulk of world's manpower in the years to come, those who enter it now will definitely have a bright future to look forward to. |
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| With the increasing number of IT companies, Banks, Telecom, Insurance ,FMCG, Micro-credit organizations trying to make inroads in the rural economy they require a large number of well trained managers in the areas of Finance, Marketing, Operations, Logistics, IT, Human Resource and Innovation. |
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| The industry verticals that require these specialized skills are: |
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| 1. |
FMCG & Consumer durables |
| 2. |
IT & ITES |
| 3. |
Telecom |
| 4. |
Banking & Finance |
| 5. |
Insurance |
| 6. |
Infrastructure |
| 7. |
Manufacturing |
| 8. |
Automotive sector |
| 9. |
Healthcare & Pharmaceutical |
| 10. |
Agri- business |
| 11. |
Agro chemicals |
| 12. |
Retail |
| 13. |
Media & Entertainment |
| 14. |
Oil & Gas, Energy |
| 15. |
Design and Innovation |
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| Weschool's PGDM-Rural Management (Emerging Economy) program is a 2 year full time AICTE approved post graduate management program which offers students not only the latest syllabus in core Management, but also on Innovation and opportunity creation in the emerging markets. The program prepares the student to work in any industry sector of his/her choice with premium knowledge about the rural sector, facilitated by on-field rural projects & research experience through rural internship. |
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| The program offers courses ranging from Managerial Economics, Business Statistics, Rural Ethics, Rural Finance and Financing Institutions, Rural Marketing, Market research & Consumer buying behavior, Rural Development Policy and Institutions, Supply chain management, Risk Management and Innovations in the rural sector. |
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| The job roles for the students of this program would include Program Manager, Rural Business manager, Consultant - Rural Projects, Project Manager, Sales Manager- Rural & Inclusive Banking, Relationship Manager - Rural Banking, New Business Development Manager - Farm Equipment, Product Manager, Rural technology Product Head, Brand Manager - Rural etc. |
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| The major distinguishing feature of the program is the focus on wealth creation through development of sustainable business models in rural space. |
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USP of the Program
- Summer Internship of the first batch(2012-14) at Top companies like Mahindra Finance, Pidilite Industries, Godrej Agrovet Ltd., GSK, Nerolac Paints, Reserve Bank of India, NABARD, Parag Foods Pvt Ltd.
- The two years journey of the graduating student includes a 5 months internship in the rural sector distributed over 3 phases, which not only exposes the students to the rural context but also an experience of taking up meaningful and value adding projects during this tenure.
- Expansive curriculum constituting the Core Management Subjects PLUS subjects based on Rural Management, emerging economy of the rural sector and policies of the Government PLUS Creativity, Innovation and Design Thinking as a problem solving process.
- Opportunity to work on Live projects with the Industry, Government as well as NGOs in the rural sector.
- Opportunity to make a career in this sunrise sector, when the curve is on the rise, which paves way for a bright and accelerated future career prospects.
- More and more Industry sectors are growing in the Rural Space where the students would find jobs, viz. Banking & Finance, Insurance, FMCG & consumer durables, IT & ITES, Telecom, Manufacturing, Agri-business, Healthcare, Retail, Infrastructure, Automotive sector etc.
- Envisaged Job Roles - Program Manager, Rural Business manager, Consultant - Rural Projects, Project Manager, Sales Manager- Rural & Inclusive Banking, Relationship Manager - Rural Banking, New Business Development Manager - Farm Equipment, Product Manager, Rural technology Product Head, Brand Manager - Rural etc.
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| Course Structure
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Admissions and Fees Admissions
Admissions are based on merit only. No discrimination is made on basis of the state from which graduation certificate is obtained. There are no reservations for linguistic minorities either.
GD & PI Centers
- Mumbai
- Delhi
- Bangalore
- Kolkatta
Fees
| Mumbai |
| Tuition & Other |
Rs 3,30,000/- p.a* |
| Library Deposit |
Rs. 4000/- (refundable) |
| Hostel Fees |
Non A.C. Rs. 88,000/- p.a.
A.C. Rs 100,000/- p.a.
Plus a deposit of Rs. 1000/- (refundable) |
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Eligibility and selection criteria
 Eligibility
A minimum 50% in graduation, which must be completed by June 2013.
Should have taken CAT (2012) conducted by the IIMS for the year specified in the advertisement (IIMS have no role in the Welingkar admission process) and /or/ XAT (2013) / and / or ATMA (2012-2013)and / or CMAT (2012-2013).
Selection Process
The Selection process is divided into two stages.
Will apply for all students who submit their completed application forms with the requisite documents within the time specified by the Institute.
| Stage I |
Maximum Marks |
| Written test (WT) |
140 |
| Past Academic performance (PAR) |
15 |
| Work experience (WE) |
15 |
| Total for stage I |
170 |
Written Test Score (WT)
The Institute, basis of the percentile provided by the student, will assign a score out of 140 using a statistical normalization process. In case, the student has given multiple test percentiles, the highest will be considered.
Students should note that percentile and percentage are not the same.
Past academic record (PAR)
The marks assigned for past academic record include marks for percentage obtained in Class 10, Class 12, Graduation and Post Graduation (if applicable). In case a student is appearing for Graduation or Post Graduation, the percentage column will be blank. Students must not enter an aggregate of previous years
Documents to be enclosed along with completed application for academic results are:
- Attested copy of Mark sheet of Class 10, 12, Graduation, Post Graduation (whichever applicable)
- Attested copy of Graduation and Post Graduation Certificate.
Applications not having the above documents will not be given marks for Past Academic Record. Maximum Marks in this section is 15.
Work Experience (WE)
In Stage I, Marks assigned for work experience is on the basis of duration of work experience only. Only full-time work experience, after completing graduation will be considered.
Documents to be enclosed along with completed application for persons with work experience are:
- Experience letter or a combination of Appointment letter and latest salary slip for the current organization working
- Experience letter or a combination of Appointment and Relieving letter for all previous jobs mentioned.
The maximum marks in this parameter is 15. In the absence of the above documents marks will not be given for the work experience claimed by the student.
ANY false claim / fake documents being submitted will be automatically disqualified from the Selection Process and no appeal will be entertained in this regard.
The total score of 170 in Stage I will then be used to shortlist students for Stage II of the Selection process. Therefore ALL applicants will not be called for Stage II. Students should note that being called for Stage II is dependant on 3 parameters as mentioned above and not only on the Written Test Score. Hence a specific percentile cut-off for being invited to Stage II does not apply.
| Stage II: |
Maximum Marks |
| Group discussion (GD) |
50 |
| Personal interview |
100 |
| Extra curricular activities (EA)10 |
10 |
| Essay questions (EQ) |
20 |
| Psychometric & Creativity test (PT) |
50 |
| Total for stage II |
230 |
Only Students short listed from Stage I will go through Stage II.
Stage II comprises of the following parameters.
- Stage II comprising of the above evaluation parameters will be conducted at the choice of GD/PI Centers provided by the Institute.
- All applicants going through Stage II will go through all the parameters mentioned above. The interview would also be used as a mechanism to judge such other design competencies as observation, empathy, creativity, spotting opportunities, visualization among other aspects.
- Personal Interview is aimed at evaluating the students from an overall perspective, and suitability and capability to pursue a management program. It is also aimed at judging the interest and aptitude of the students with reference to the programs indicated in the Preference section.
- The Psychometric and Creativity test is a computer based test aimed at identifying your personality traits.
- The final selection of the students is based on the overall performance on 400 marks.
- Students will be offered admission to a program basis of their preference AND their suitability / fit with a program identified on the basis of their performance in the entire process.
The Selection Process comprises of the following:
| Parameters |
Maximum Marks |
| Stage1 |
| Written test |
140 |
| Academic performance |
15 |
| Work experience |
15 |
| Total for stage 1 |
170 |
| Stage 2 (only students short listed from Stage I will progress to Stage II) |
| Extra curricular activities |
10 |
| Essay questions |
20 |
| Group discussion |
50 |
| Personal interview |
100 |
| Psychometric test & Creativity test |
50 |
| Total for stage 2 |
230 |
| Grand Total |
400 |
Selection criterion is subject to revision.
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Please Note
* Fees are subject to change without any prior intimation.
Hostel accomodation is subject to availability. |
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| Photo Gallery of PGDM (Rural Management)
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