programme overview
The Indian media and entertainment industry is one of the fastest growing media industries in the world and is expected to reach Rs. 4,30,401 crores (US$ 53.99 billion) by 2026 at 10-12% CAGR, led by OTT, Gaming, Animation and VFX. The industry requires demands media managers with a flair for business administration as well as domain expertise.
The 11-month-Post Graduate Programe in Media and Entertainment (PGPME) aims to cater to the fast-growing and dynamic media and entertainment sector by creating media professionals, with theoretical and practical inputs.
Program highlights:
- 9-months of classroom training by industry professionals and in-house faculty.
- 2-month industrial and/or research-based Capstone Project
- Guest lectures from practitioners in every course
- Interactive classroom sessions, case studies, live projects, onsite visits, and workshops.
- Mentoring and guidance by industry experts.
Programme USP
- Curated with academic and real-time industry practices
- Focus on developing a knowledge of business context, managerial understanding and hands-on media skills
- Convenient class timings to enable students to continue/pursue jobs and internships
- Special course on Student Development leading to job readiness
- Course assessment and evaluation on practical and application-oriented parameters
- Student-driven initiatives such as newsletter, industry visits, guest sessions,
programme structure
Final Report and Presentation to Faculty Panel - 3
Career Opportunities
The programme has been conceptualized, keeping in mind the growing need for trained Media and Entertainment professionals with business understanding and media skills There are numerous career opportuies in the following fields
- Marketing, Brand Management, and Communication
- Content creation and marketing
- Public relations and Corporation Communication
- Digital, Television, Print and Radio
- Film Production and Distribution
- Celebrity and Sports Management
- Advertising
- Event management
