Started 1988, the program covers all the related areas of marketing including public sector marketing. It seeks to develop an integrated top management perspective, which is necessary for a marketing executive to move into a top level general management position.
Candidates seeking admission to this program must have practical experience of minimum two years in any of the following related areas: Marketing Planning, Sales Management, Marketing Research, Distribution, Public Relations, Advertising, Export Marketing and Applied Economics.
This program is affiliated to the University Of Mumbai and has been approved by AICTE.
Principles of Management
Business Research Methods
Legal Aspects of Business
Cost & Management Accounting
Quantitative Methods in Management
Human Resources Management
Product & Brand Management
Management Information Systems
Financial Aspects of marketing
Consumer /Industrial Buyer Behaviour
Distribution & Supply Chain
Creativity & Innovation Management
Sales Management & Sales Promotion
Customer Relationship Management
Strategic Marketing Management (UA)
Integrated Marketing Communication & Digital Marketing(UA)