Welingkar Blog: Beyond the Walls

Admissions Open for 2-Year Full-Time PGDM Programs (Batch 2026-28).

Admissions Open for 2-Year Full-Time PGDM
Programs (Batch 2025-27).
Last Date 15th Jan'25.

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Latest manufacturing trends and B2B marketing techniques for a sustainable future

Topics Covered in this session:-

– Introduction of the world’s largest glass manufacturer Saint Gobain Sustainable goal for any manufacturing industry.
– Using IIOT monitoring to reduce carbon footprints to a reasonable level.
– How IOT monitoring data also helps in targeted advertising.
– Discussion on the abrasive manufacturing process – From sourcing to service of Saint Gobain subsidiaries such as Grindwell Norton etc.
– Discussion on the competitor landscape and the importance of availability in the market.
– How to deal with the global customers
– Discussion on PULL and PUSH market strategies.

– Push strategy steps such as:-
o Requirement gathering
o Gap analysis
o Demand generation.

– How to focus on reducing Cost per Component.
– Strategies to sustain in the global market as a leading manufacturer.
– Post and Pre-COVID scenarios in manufacturing companies.
– Future of automation in manufacturing industries.

Key Learnings:-
– Technological innovation in manufacturing industry  sustainability steps taken.
– B2B marketing strategies in manufacturing sector

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