“4 Ps of Climbing and Managing: Plan, Prudence, Patience, Perseverance” The first P is having a plan, which means doing one’s homework and being prepared. An expedition to Mount Everest may take up to two years of planning. So you can have an appetite for adversity, but be prepared with an actionable plan not only […]

Healthcare Industry in India is booming, with industry estimates suggestive of a growth at the rate of over 15% per annum for the next decade. Doctors and Medical Professionals play a crucial role in delivery of medical care and hence form of the core of healthcare industry. However, in contrast to contrary belief, one doesn’t

The auctioneer scans the room and suppresses a grin. With a straight face he states, “Five hundred thousand. Three!” He bangs the hammer on the table and finally allows himself a smile. “The painting is sold to that gentleman there for five hundred thousand rupees.” Behind the stage, an attendant offers him a juice but

As the world cup euphoria settles down, and the television media marketers get ready for another round of IPL, it would not be totally out of place to look back at the campaigns which were aired during the cup, and ask ourselves a simple question – how did the audiences react to the commercial breaks?

“Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.” – J. Walter Thompson Let me start with an ad that is etched in our memory and we dance to its tunes: “Dance on the clubboat, a group of party people in