Dr. Rohita Dwivedi

Associate Professor - Marketing

about faculty

Education:

PhD, ITM University, Raipur

Thesis Topic: Impact of Social Role of Women on their Buying Behaviour of Food & Grocery: A Study in Select Cities of India

PGDBM – Marketing, Chetana’s Institute of Management & Research, Mumbai

B.Sc. – Botany & Chemistry, Allahabad University, Allahabad

Teaching Experience: 17 years teaching experience in Marketing & Retail

Industry Exposure: 7 years industry experience in Retail Marketing, Management and Retail Operations

Academic Affiliation: Life-time Member of HEF (Higher Education Forum)

Professional Affiliation: Non Executive Board of Director & Retail Consultant

teaching & research

Teaching Interest: Marketing, Consumer Behaviour, Retail Management

Subject Expert/ Taught: Product and Pricing Strategy, Buying & Merchandising, Retail Operations & Management, Franchise Management, Customer Relationship Management, Selling Skills & Negotiations, E-Commerce, Customer Experience Management, Business Environment of Retail, B2B Marketing

Research Interest: Customer Behaviour, Retail, E-Commerce, Social Marketing, Technology in Marketing

Current Research: Social CRM, E-Commerce, Shopping Styles, Green Marketing

consulting

"Market Entry Strategy for selected organic fruits", Ratnakar Fertilizers Industries Pvt. Ltd. 2022

"Product Mix Strategy", Tilted Heads and Wagging Tails Pvt. Ltd., 2022

Economic Effects of Legalising Second Hand Products in US, France and Germany, QuestionPro, 2021

Retail Strategy”. – Oleaf: The Green Grocer, 2020

"Improving in-store Efficiency", Ministry of Tribal Affairs – TRIFED, 2020

"Innovation in Waste Management", Panvel Municipal Corporation, 2019 –

"Competition Analysis through Garbology”, Aditya Birla Retail Ltd., 2014

publications

Publication Released:

Investigating the Effect of Advertising Irritation on Digital Advertising Effectiveness: A Moderated Mediation Mode, ABDC category A Journal, Technological Forecasting & Social Change, Volume 180. 2022

The extended Unified Theory of Acceptance and Use of Technology (UTAUT2): A systematic literature review and theory: A systematic literature review and theory evaluation, ABDC category A* Journal, International Journal of Information Management, Volume 57, 2021

Group Behavior in Social Media: Antecedents of initial trust formation; ABDC category A Journal- Computers in Human Behavior, Volume 105, Elsevier, 2020

Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy, ABDC category A Journal- International Journal of Information Management, Elsevier, 2019

Examining the Impact of Social Commerce Dimensions on Customers? Value Co-Creation: The Mediating Effect of Social Trust, ABDC category B Journal- Journal of Consumer Behaviour, Special issue Article, 2019

Impact of Social Role on Shopping Styles of Food and Grocery among Women in Urban India, International Journal of Innovative Knowledge Concepts, 2019

Role of Gender Identity of Women Shopping Styles of Food and Grocery, International Journal of Innovative Knowledge Concepts, 2019

A Study on Impact of Demographics on Customer's Evaluation of E-Commerce Sites in India, International Journal of Advance and Innovative Research, 2019

Impact of Employee Attitude and Expertise on Customer Dissonance Experience in Decathlon Stores, Journal of Management and Entrepreneurship, 2019

A Study on Customer Time Engagement and Perception of Content for E-Commerce Sites in India, Deccan Education Society's Navinchandra Mehta Institute of Technology and Development (NMITD), 2019

Impact of Social Role of Women on their buying Behaviour: A Conceptual Framework Development, ELK Asia Pacific Journal, 2018

An Empirical Study on Consumer Perception of Content for E-Commerce Sites, ELK Asia Pacific Journal, 2017

A Comparative Study on the Content of Indian E-Commerce Sites-A Consumer Perception Study, Spectrum, 2017

Chapter in Book: Shopping Styles of Women in Food & Grocery Purchase in India published in Book: Paradigms of New Age Marketing, Publisher: National press Associate

Paper Presented:

Exploring Traits of Sales Associates for Customer Delight- A Machine Learning Approach, International Research Conference, Prin. L. N. Welingkar Institute of Management Development and Research, Mumbai, 2021

Detecting Personality Traits Of Employees That Create Customer Delight In Retail Stores: An Exploratory Study Approach, Future of Work, Workforce and Work Place International Research Conference, Prin. L. N. Welingkar Institute of Management Development and Research, Mumbai, 2020

A Study on Customer Time Engagement and Perception of Content for E-Commerce Sites in India, Innovative and Multidisciplinary Approach towards Technology and Business, Deccan Education Society's Navinchandra Mehta Institute of Technology and Development (NMITD), 2019

A Study on Impact of Demographics on Customer's Evaluation of E-Commerce Sites in India, International Conference on Innovation, Growth & Sustainability, Sasmira's Institute of Commerce and Science, 2019

Impact of Social Role of Women on their buying Behaviour: A Conceptual Framework Development, 13th Global Marketing Conference, SIMSR, Mumbai, 2018

Personal Branding Among Working Management Graduates in Mumbai, National Conference on Recent Trends in Management, Computer Science & Applications, Institute of Management & Research, Jalgaon, 2018

A Comparative Study on the Content of Indian E-Commerce Sites-A Consumer Perception Study, International Research Conference, JBIMS, Mumbai, 2017

An Empirical Study on Consumer Perception of Content for E-Commerce Sites, 12th Global Marketing Conference, SIMSR, Mumbai, 2017

Materialism in children: Impact of peer influence, celebrity influence and advertisements, International Colloquium on Kids and Retailing (organised by ESSCA School of Management and Heriot Watt University), Paris, France, 2013

awards & honors

Game Changer of the Year Award in 4th Edition of Indian Women Conference and Awards, 2021

Special Recognition Award by Higher Education Forum, 2019

Women Excellence Award 2019 for exemplary Contribution in the area of Management Teaching by International Leadership Development Council and All Management Professionals, 2019

Eminent Speaker in Retail Leadership Workshop, 2019

Certificate of Appreciation for The Fund Raising campaign towards Student Leadership Program by Indian Development Foundation, 2018

Certificate of Appreciation for continuous support to Desire Society: Home to HIV+ children.

Academic Excellence Awards 2018 for Best Professor in Retail Management & Marketing by ICBM School of Business Excellence, Hyderabad, 2018

International Research Conference – JBIMS – Received the Best Research Paper in marketing award, 2017

Elected General Secretary for University of Allahabad, 1996.

Stood 19th in all Uttar Pradesh Board Exams, 1993