Prof. Dr. Uma Bhushan

about faculty

Education:

• PhD, University of Mumbai, Mumbai

• Thesis Topic: Excellent Public Relations and Organisational Effectiveness – A Study of Indian Industry

• MCJ, Communication and Journalism, University of Pune, Gold Medalist

• BCJ, Communication and Journalism, University of Pune, Gold Medalist

• BA, English Literature, University of Madras, Gold Medallist

• UGC JRF-NET Qualified, first attempt

Teaching Experience

• 15 years teaching General Management courses, mainly business communication

Industry Exposure

• 4 years as corporate communication and public relations manager

• 5 years as journalist

Professional Affiliation

• Toastmasters International

• Public Relations Society of India

teaching & research

Teaching Interest

• Corporate communication, Business Communication and Literature, Lessons in Ethics from Literature, Leadership lessons from literature

Subject expert/taught

• Business Communication

• Principles of Management

• Business Ethics

• Language skills for Media

Research Interest

• Business Communication and Literature, Lessons in Ethics from Literature, Leadership lessons from literature

Current Research

• Business Communication and Literature, Lessons in Ethics from Literature, Leadership lessons from literature

consulting

1. Consultant Writer for www.dimdima.com, a website of Bharatiya Vidya Bhavan, 2014-15

2. Consultant Writer for Corporate Communication Department of LANXESS Ltd (2010-14)

3. Editor, SME Ratings, CRISIL (2014)

4. Executive Editor of startup monthly news magazine Small Business News Journal (Sept to Dec 2013)

5. Consultant Writer for Blue Lotus Communication (2007-2008)

publications

Publications Released

1. Bhushan, Uma (2019) “Transitioning from Practitioner to Professor – A conceptualised Learning Transfer Framework”, Training & Development Journal Vol. 10, No. 2, July - December, 2019, pp- 115-124, Print ISSN: 2231-0681. Online ISSN: 2231-069X, Article DOI : 10.5958/2231-069X.2019.00012.X

2. Bhushan, Uma (2019) "An Anchored Instruction Activity to Teach Crisis Communication, Mass Communicator - International Journal of Communication Studies, Jan-March 2019 Print ISSN: 0973-9688 Online ISSN: 0973-967X

3. Bhushan, Uma (2018) A Model for Organisational Storytelling from Ancient Indian Mythology, Journal of Global Communication (JGC) - Vol. 11, No. 2, Jul-Dec 2018 Print ISSN: 0974-0600 Online ISSN: 0976-2442

4. Bhushan, Uma (2018) Satyam Computers - A Case of Communicating Bad News- IMT Case Journal Vol 9, No 1, July-Dec 2018 ISSN (Paper) 2229-6743

5. Bhushan, Uma (2018) “Lessons in Integrated Marketing Communication – What the Hero Indian Super League can learn from English Premier League and Bundesliga”, Commonwealth Journal of Commerce and Management Research, Vol 5, Issue 5, (May 2018), ISSN: 2393-851X

Papers Presented

1. Bhushan, Uma (2018) “Perspectives on Workforce Coaching, Mentoring and Counselling from Indian Mythologies”, Presented at the International Conference on Society and Management: Indian Culture vis-à-vis Western Culture”, organised by IIM Kozhikode and ICSSR at Kozhikode, Dec 7-8, 2018

2. Bhushan .U. & Iyer R. (2017), A model for organizational storytelling from ancient Indian mythology, Presented at the 25th Asian Media Information & Communication Centre Ltd., Conference (AMIC) in Quezon City, Philippines, 27th – 29th September 2017.

Books Published

1. Bhushan, Uma (2011) Introduction to Business Communication, 2011, Jaico Books, Mumbai, India ISBN 978-81-8495-243-8

2. Bhushan, Uma (2019) Public Relations in the Digital Era (Jan 2019), Shroff Publishers, Mumbai, ISBN 978-93-5213-723-7

Current Assignment

Literary storytelling and Managerial Communication - a monograph

awards & honors

1. Advanced Communicator (Bronze) - Toastmasters International- 2020

2. India’s Top 30 Marketer in Education Award Adoption of Social Media in Academia (ASMA) - 2019

3. Commendation Award for Contribution to the PR Profession - Public Relations Society of India - 2011

4. Best Trainer in PR Education and Business Communication 2007 for Innovative Training Methods -Public Relations Council of India - 2008

5. Best Student Journalist (M.C.J) - Pune Journalists Association - 1995

6. Trophy for `Most Promising Young Citizen’ - Pune Municipal Corporation 1995

7. Miss Pune University Runner-Up - 1995

8. Hari Malini Joshi Gold Medal - University of Pune - 1994

9. Henry J Stone Gold Medal- University of Madras - 1993

Prof. Uma Bhushan

about faculty

teaching & research

consulting

publications

awards & honors