Dr. Poonam Singh

about faculty

Education experience:

• PhD, IIT (ISM), Dhanbad
Thesis Topic: A study on impact and acceptability of Augmented Reality advertising on Indian consumers.

• MBA (Marketing), Gujarat University, Ahmedabad

• BSc (Electronics), Gujarat University, Ahmedabad

• UGC-NET qualified

Teaching Experience:

• 6 years of experience under marketing domain like Brand Management, Advertising, & Consumer Behaviour

Industry Exposure: 9 years

• 6 years of experience in the areas of brand management and sales.

teaching & research

Teaching Interest: Brand Management, Integrated Marketing Communications, Consumer Behaviour

Subject Expert / taught: Advertising Management, Customer Experience Management, Brand Management Customer Relationship management, Business Selling, Marketing Management, Services marketing

Research Interest: Media Marketing, Marketing to Millennials

Current Research: Customer Experience in OTT Platforms

consulting

publications

Publications Released:

• Research paper titled “Use and Effectiveness of Augmented Reality Advertising Targeted at the Youth” in the proceedings of 1st International Conference on Marketing in Emerging Economies: An Agenda for the Next Decade, December 15-16, 2012, UNC Kenan- Flaglar Business School - Punjab Technical University.

• Research Paper titled “Augmented Reality Advertising: An impactful Platform for New Age Consumer Engagement”, published in IOSR Journal of Business Management, Volume 16, Issue 2, February 2014, e-ISSN: 2278-48X, p-ISSN: 2319-7668

Papers Presented:

• “Exploring the use of Augmented Reality for Creative Advertising”, Presented in 7th International Conference on “Outcome Based Competitive Strategies, Issues and Challenges organized by PES Institute of Technology, Bangalore and Indiana University of Pennsylvania, USA at Bangalore on November 22-23, 2013.

• “Augmented Reality Advertising: Ethics and Challenges” Presented in National Seminar on “Effectiveness, Ethics and Sustainability – The Measures of Organizational Excellence” organized by Department of Management Studies, Indian School of Mines, Dhanbad on December 6-7, 2013

•“Influences on the Choice of Programmes Watched by Indian Audience on Television - A Conceptual Study” Presented in International Conference on Emerging Trends in Business ICEBT – 2017 organized by Christ University and Liverpool Hope University, USA at Bengaluru on February 16-17, 2017

about faculty

teaching & research

consulting

publications

awards & honors