Dr. Poonam Singh

Assistant Professor – Media and Entertainment

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about faculty

Education experience:

• PhD, IIT (ISM), Dhanbad
Thesis Topic: A study on impact and acceptability of Augmented Reality advertising on Indian consumers.

• MBA (Marketing), Gujarat University, Ahmedabad

• BSc (Electronics), Gujarat University, Ahmedabad

• UGC-NET qualified

Teaching Experience:

• 6 years of experience under marketing domain like Brand Management, Advertising, & Consumer Behaviour

Industry Exposure: 9 years

• 6 years of experience in the areas of brand management and sales.