What is PGDM (Rural Management) all about?

India’s Rural Market is the growth engine of the country’s economy, here are a few facts which support this statement:

• Rural India accounts for around 55 per cent of the manufacturing GDP.
• Rural factories account for 70 per cent of all new manufacturing jobs.
• FMCG market in rural India will mark US$ 100 billion by 2025.

This drastic growth is resulting in an increasing demand for roles like Senior Supply Chain Officer, Product Marketing Executive, Territory Sales Manager and more, who understand rural consumer needs, and market potential and can manage the rural sector.

The transformative pedagogy of PGDM (Rural Management) includes lectures, on-field rural projects, industry visits and research experience through rural internships and provides premium knowledge of rural management along with the skills of general management, which is delivered by highly acclaimed academicians and renowned Industry experts, from top listed companies. PGDM in Rural Management programme also offers elective subjects like General Management, Rural Business and Market Domain to build an innovative mindset and deep empathy to work effectively in emerging rural economies.