Total no of seats:120
WeSchool's was the first B School in India to see the wave of design thinking coming to India, way back in 2008. Capitalising on the opportunity, we launched a fresh new course on ‘Business Design and Innovation’. Since then, graduates from this discipline have been serving the corporate world as ‘business innovators’. Their contribution has been oriented towards business growth, transformation, and diversification, through innovation
The curriculum is a fine blend of management and design disciplines. The student is exposed to the basic theories of management (in broad areas of finance, marketing, HR and operations), like principles of marketing, organizational behaviour, cost and management accounting, HR management, operations research and design subjects like tools for innovators, design in business, infographics, UX design and much more.
On successful completion of the PGDM - Business Design and Innovation program, the student will be a confident manager with an innovative mindset, able to think out-of-the-box who is adept at need identification, concept development & testing, business model creation and execution while being rooted in a deep understanding of business concepts and an appreciation of design thinking and innovation.
||Some of the Companies who have visited our campus for Placements
||Infosys, Accenture, Wipro, ABRL, Mahindra and Mahindra, ICICI Bank, ICICI Securities, Mondalez, Mcnroe, Mercedes Benz Research Center
For detailed curriculum,please click here