PGDM Business Design and Innovation Program USP

  • The unique feature of this programme is repeated experiences of application in design thinking.
  • At the end of the programme, the student would have managed five to six business design and innovation related real-life projects.

PGDM - Business Design and Innovation

Program Overview

Total no of seats:30

WeSchool's was the first B School in India to see the wave of design thinking coming to India, way back in 2008. Capitalising on the opportunity, we launched a fresh new course on ‘Business Design and Innovation’. Since then, graduates from this discipline have been serving the corporate world as ‘business innovators’. Their contribution has been oriented towards business growth, transformation, and diversification, through innovation

Program Pedagogy

The curriculum is a fine blend of management and design disciplines. The student is exposed to the basic theories of management (in broad areas of finance, marketing, HR and operations), like principles of marketing, organizational behaviour, cost and management accounting, HR management, operations research and design subjects like tools for innovators, design in business, infographics, UX design and much more.

Program Outcome

On successful completion of the PGDM - Business Design and Innovation program, the student will be a confident manager with an innovative mindset, able to think out-of-the-box who is adept at need identification, concept development & testing, business model creation and execution while being rooted in a deep understanding of business concepts and an appreciation of design thinking and innovation.


2017-19 2018-20
Average CTC Domestic in Lakhs Highest CTC Domestic in Lakhs Average CTC Domestic in Lakhs Highest CTC Domestic in Lakhs
7.4 LPA 10.5 LPA 8.43 LPA 9.8 LPA
ICICI Bank, Infosys, Moody's Analytics, PWC India, Oracle Finance, Maini, Chai Point, TTK health care

For detailed curriculum,please click here