9.2 LPA

PGDM Business Design Program USP

  • Application of 'design thinking' in management disciplines and creating practical business innovations.
  • Repeated experiences in the application of 'design thinking' to solve business problems in various scenarios.
  • Provide a blend of management and design/innovation inputs.
  • Generalist approach - acquired knowledge to be applied to various verticals of business management.
  • Prepare industry ready professionals.

PGDM - Business Design

Program Overview

The discipline of Design revolves around creation of products, systems, communications and services that satisfy human needs and improve people’s lives while maintaining the respect for the welfare of the natural environment. Over a period of time, design has become an integral part of management.

There is a strong need for innovation, creativity and a design way of thinking in all aspects of Business to be able to emerge successful in the future. This has made it necessary to give the deserved recognition to design for its importance in business. Right from the business idea, the process, the product, the consumer experience and the organization, everything has to be visualized correctly and designed in manner that the needs of the customer can be pre-empted and trends can be forecasted.

The ultimate motive and aim of this programme is to empower students with skills and understanding on how to apply design thinking to effectively innovate while carrying out their management practices.

Program Pedagogy

The transformative pedagogy includes lectures, workshops, hands-on field-based industry projects & internships and case studies which provide premium knowledge of business design thinking through a combination of right brain courses such as Aesthetics in Business, Thinking tools for Innovators etc along with the skills of general management which is delivered by highly acclaimed academicians and renowned Industry experts from top listed companies such as Marico Ltd., YES Bank Ltd., Future Group as well as Global Alliance Research and Centre for Creative Leadership, North Carolina, US.

Program Outcome

On successful completion of the PGDM- Business Design program, you will be a confident Manager with an innovative mindset, able to think out-of-the-box who is adept at Need Identification, Concept Development & testing, Business Model creation and execution while being rooted in a deep understanding of business concepts and an appreciation of design thinking and innovation.


Average Package Highest Package Some of the Companies who have visited our campus for Placements
8.69 LPA 12 LPA Oracle Financial Services Software Ltd, Think Analytics, HDFC Bank, Infosys, Kansai Nerolac, EY

For detailed curriculum,please click here