PGDM Business Design Program USP

  • Developes a user centric approach mind-set
  • Hands-on pedagogy driving theoretical concepts through live projects 
  • Business innovation project: Strategy (UX)
  • GCL (Global Citizen Leader Program) - live case-study

PGDM - Business Design

Program Overview

Business Design as a thought process has been adopted by young entrepreneurs and select brands who are rewriting innovation with launch of improved products and services. Harnessing future leaders in creative and business centric roles is WeSchool’s two year full-time PGDM in Business Design. The program lends the learner to perceive design as a means to a practical products and processes for a sustainable and profitable business.

Program Pedagogy

The transformative pedagogy includes lectures, workshops, hands-on field-based industry projects & internships and case studies which provide premium knowledge of business design thinking through a combination of right brain courses such as Aesthetics in Business, Thinking tools for Innovators etc along with the skills of general management which is delivered by highly acclaimed academicians and renowned Industry experts from top listed companies such as Marico Ltd., YES Bank Ltd., Future Group as well as Global Alliance Research and Centre for Creative Leadership, North Carolina, US.

Program Outcome

On successful completion of the PGDM- Business Design program, you will be a confident Manager with an innovative mindset, able to think out-of-the-box who is adept at Need Identification, Concept Development & testing, Business Model creation and execution while being rooted in a deep understanding of business concepts and an appreciation of design thinking and innovation.


2017-19 2018-20
Average CTC Domestic in Lakhs Highest CTC Domestic in Lakhs Highest CTC International in Lakhs Average CTC Domestic in Lakhs Highest CTC Domestic in Lakhs
8.37 LPA 12 LPA 21.29 LPA 8.47 LPA 15.45 LPA
PWC US Advisory, Accenture, Infosys, L&T Infotech, EY

For detailed curriculum,please click here