programme overview
WeSchool is the first to understand the need for such a course and initiate a structured programme that forms a great combination of business and technology, integrated to solve business problems, globally. Its objective is to make students -
- comfortably adjust to the dynamic business environment which is constantly changing and evolving with every technological innovation and disruption each day
- contribute efficiently to business areas that they are placed in
- To inspire intra/entrepreneurial spirit required for driving change, creating new business models and transformation in a complex digital world.
Programme Vision
Nurture Leaders for an era of Digital Business and Transformations.
Programme Mission
- Evolve the curriculum in tune with emerging technology trends and industry needs.
- Develop skills and competencies in the business domains and leading-edge technology.
- Nurture agile leader with ability to drive change, innovation, and transformation.
Programme Objectives
Post-Graduates from the E-Business program are expected to attain or achieve the following Program Educational Objectives within a few years of graduation:
- To develop functional business knowledge and skills by providing them with a wide range of inputs and experiences from diverse business verticals and functional areas.
- To broaden the application and understanding of the students about technology by exposing them to a wide range of concepts, platforms, and solutions.
- To inculcate key attributes of Design thinking viz. Empathy, visualization, innovation, critical and integrative thinking which will enable students to solve business problems using technologybased solutions.
- To inspire intra/entrepreneurial spirit required for driving change, creating new business models and transformation in a complex digital world.
Programme Educational Objectives
Post-Graduates from the E-Business program are expected to attain or achieve the following Program Educational
Objectives within a few years of graduation:
- Wider understanding of technical concepts, technology platforms and solutions.
- Exhibit good business functional knowledge and skills.
- Inculcate key attributes of visualisation of technology, innovation, critical and integrative thinking enable to solve business problems.
- Inculcate attributes of human values, ethics, and sustainability.
- Contribute actively to technology and end-user industry or in general management roles in techno rich environments.
- Demonstrate intra/entrepreneurial spirit required for driving change and transformation in the business world.
Program Outcomes
- Leadership: Students will proactively demonstrate the ability to take initiative. They will be able to generate agreement, fairly and objectively, by working through different, even conflicting, points of view. They will be result oriented and have the ability to take calculated risks.
- Innovation: Students will demonstrate the ability to visualize innovative solutions and gather user needs holistically.
- Critical & Analytical Thinking: Students will be able to analyse a situation to its root cause, using tangible and intangible information.
- Communication: Students will be able to make a good personal impact, and articulate good written and spoken skills.
- Global Perspective: Students will be aware of contemporary globally accepted practices, tools, and techniques. They will demonstrate ability to view problems and solutions from a global perspective – organizational, locational, and cultural.
- Role of Self in the organization & in the society: Students will demonstrate clarity on their personal goals, while being aware of the social context. They will be sensitive to ethical issues and believe in working out solutions based on sustainability principles.
- Techno-Proponent (PSO): Apply the knowledge of and passion for technology to solve business problems in an effective manner. Demonstrate and apply appropriate cross functional management, statistical and technological tools to analyse business conditions, sense opportunities and suggest innovation solutions. Evangelise technology and drive transformational changes in order to achieve business value. Support, Develop and Empathise with all stakeholders and uphold professional ethics in all settings, and drive transformational changes in order to achieve business value. Support, Develop and Empathise with all stakeholders and uphold professional ethics in all settings
programme usp
- It is the only management program in E-business. As a 2-Years Full Time program, it has been designed to develop a flair for technology and business in students irrespective of their backgrounds in commerce, science, arts or engineering.
- It encourages students to explore how various digital technologies and platforms can be leveraged in an innovative manner to help drive business results and provide greater value to the customer through innovative products and services, immersive customer experiences and path-breaking business models.
- In the tenure of two years of the program, the curriculum focuses on two main areas of business - core business understanding and e-business concepts and strategy.
- The courses on technology emphasize on the understanding of the Enterprise Software Applications, Business Analysis and IT security aspects of it. Courses like Consumer Behaviour, Digital Marketing and Digital Business Strategy enhance the student’s knowledge on the current industry practices.
- The program also includes courses like Cognitive Businesses which is a specially designed course that focuses on technology and builds fundamentals in Artificial Intelligence, Internet of Things, Machine Learning, etc.
- PGDM E-Business also provides an opportunity for students to focus on high growth and techno-savvy industry verticals such as Consulting, e-Commerce, Banking, Finance, insurance, FMCG, Retail, Analytics, Digital media, Entrepreneurship etc.
class profile 2021 - 23 batch
We celebrate India’s varied culture, by embracing students from all backgrounds and environments. This allows students to mutually benefit from each other.
education
Diversity
Work Experience
Freshers
66%
1-2 years
21%
2-3 years
7%
3 & above
6%
Age
Under 24 yrs
54%
25 – 27 yrs
41%
28 – 29 yrs
4%
30 yrs & Above
1%
programme structure
Basics of Banking, Financial Services and Insurance
Business Analysis
Business Research Methods and Marketing Research
Cost and Management Accounting
E-Commerce
Enterprise Business Applications
Global Citizen Leader
Legal and Tax Aspects of Business
Marketing in the Digital World
Microsoft Excel for Business
Organizational Behaviour II – Managing Group Dynamics
Advance Digital Marketing
Business Analytics and Data Visualisation
Business Environment
Consumer Behaviour
Digital Supply Chain Management
Emerging Technology and Business Innovation
Fundamentals of Financial Management
Global Citizen Leader
Human Resource Management
IT Governance Risk and Compliance
IT Project Management
Advance Business Analytics
Digital Business and Strategy
Integrative Manager - I
International Business
Summer Internship Project
E-Business Electives
Consulting Fundamentals Capital Markets Fundamentals
Entrepreneurship
Financial Technology (Fin-Tech)
Marketing Specialisation Electives
B2B Technology Marketing
Customer Experience Management
Product and Brand Management
Finance Specialisation Electives
Advance Financial Management
Wealth Management
Fundamentals of Banking
Operations Specialisation Electives
World Class Manufacturing
Enterprise IT Management
Customer Experience Management
Human Resource Specialisation Electives
Employee Relations, Industrial Relations and Labour Laws
Competency Assessment, Management and Performance Management Systems
Total Rewards (Compensation and Benefits)
career opportunities
To nurture every budding student, we guide, mentor and stand by each student; helping them discover their innate hidden abilities and interests. Through this course, students can become sound professionals across sectors and job roles as follows:
Information Technology
Consulting
Business Analyst
e-Commerce
Banking
Finance
Financial Services
Insurance
FMCG
Retail
Analytics
Digital media
Entrepreneur
Manufacturing
Research Analyst
Sales and Marketing
Market Research
Relationship Management
Logistics
Business HR
- With technology disrupting business, a spate of new roles that combine technology and business have emerged.
- There has been a steep increase in techno-management roles in sectors such as Banking, Finance, Insurance, Consulting, e-commerce, etc.
- Industry-specific exposure through Verticals in Consulting, E-commerce, Entrepreneurship and FMCG - Retail.
- Innovation and continuous improvement of the curriculum to include relevant subjects like business analytics, big data, cognitive businesses and IT governance.
- Students are encouraged to become business innovators and entrepreneurs and not just employees through the 'WeCell Startup Accelerator Program'.
- The startup ‘Programming Hub’ founded by PGDM e-Business alumnus, Mr. Tito Idicula, got funded by Google Accelerator during his masters at WeSchool.
placement stats
The placements at WeSchool had an excellent response from companies, not only in terms of the number of job profiles but also the diversity in roles and attractive packages. A total of 358 companies visited the campus out of which 227 were new companies.
Domestic
₹ 12.47 lakhs p.a.
Average Salary
***on going placements for 2022-24 batch.
₹18.16 lakhs p.a.
Highest Salary
Domestic
₹ 11.96 lakhs p.a.
Average Salary
₹20.50 lakhs p.a.
Highest Salary
recruiters
Unlike most academic institutes, we do not leave our students alone to find a living for themselves, upon the completion of their course. Which is why, we have partnered with key recruiters by inviting corporate/industry experts, to choose from the best talents that we create in our classrooms.
Disclaimer: Representation / Use of any third-party trade marks including logos herein is merely to indicate that these companies were at the WeSchool Campus for the Student recruitment process.
