Admissions Open for 2026 Batch Apply Now  ·  India's 1st Integrated Media Program 11 Months  ·  11 Skills · Film · OTT · Advertising · PR · Digital · Brand Mumbai Campus      Admissions Open for 2026 Batch Apply Now  ·  India's 1st Integrated Media Program 11 Months  ·  11 Skills · Film · OTT · Advertising · PR · Digital · Brand Mumbai Campus     
Turn Up the Heat on Your Media Career

From Media Enthusiast to Media Professional

Master the business and strategy behind film, OTT, advertising, and digital media through an intensive 11-month program with live projects and industry exposure.

11 Months Full-Time 11 Specialisations Mumbai Campus Batch 2026
Apply Now Download Brochure

Start Your Application

Get the brochure & speak to a counsellor

Program Overview

What This Program Is

Media & Entertainment Program
11
Specialisations

An 11-month full-time program in media and entertainment that develops professional media managers with both domain expertise and business administration skills. This integrated marketing program trains you across advertising, film, OTT, digital media, PR, and brand management while building your capabilities in analytics, management frameworks, and AI applications.

The media and entertainment industry demands professionals who understand both the creative domain and the business fundamentals. This mass media and communication course bridges that gap through a curriculum that combines:

Domain Skills

Film marketing, OTT strategy, advertising, PR, digital media, content creation

Analytics & AI

Data-driven decision making, consumer insights, platform optimization

Management Skills

Campaign planning, media budgeting, ROI analysis, strategic communications

Live Application

Real brand projects, industry mentorship, portfolio-building work and a capstone project

Key Program Features

11 specializations — from Film Marketing to OTT Strategy to Celebrity Management
Interactive classroom sessions with case studies and workshops
Guest lectures from working industry professionals
Live projects with real brands and companies throughout
Company visits and direct industry exposure
2-month Capstone Project with portfolio-building work
Located in Mumbai's media epicenter
Download Brochure
Program Outcome

What You Become After 11 Months

This Media and Entertainment management course transforms you into an industry-ready media professional with business administration capabilities — managing campaigns, budgets, and teams while executing strategies and driving measurable results across multiple media domains.

Strategic Thinking

You'll think like a media strategist, analyzing market trends, identifying opportunities, planning multi-channel campaigns, and measuring ROI across platforms.

Execution Skills

You'll execute like a professional — managing budgets, coordinating teams, working with vendors, meeting deadlines, and delivering campaigns that launch.

Domain Expertise

You'll understand the complete media ecosystem — from film distribution economics to OTT platform strategies, from celebrity endorsement valuation to digital content virality.

Business Fundamentals

You'll apply management principles — financial planning, consumer behavior analysis, brand positioning, and strategic communications across all your work.

Portfolio Proof

You'll graduate with tangible evidence of your capabilities — live projects completed, real campaigns executed, and a Capstone Project that makes you the right fit for the industry.

The Complete Media Ecosystem

11 Specialisations Across Three Trimesters

This media communication course covers the full spectrum — from content creation to distribution, from traditional advertising to OTT strategy, from brand management to celebrity partnerships.

01
OTT & New-Age Media

Platform economics that enable scalable growth, content strategy that retains subscribers, and streaming models that maximize revenue.

02
Film Marketing & Distribution

Pre-release campaigns that build anticipation, box office analysis that predicts success, and distribution economics that ensure profitability.

03
Celebrity & Sports Management

Talent management that builds careers, brand partnerships that create value, and endorsement strategy that drives consumer action.

04
Advertising & PR

Campaign development that captures attention, creative strategy that differentiates brands, and public relations that shapes perception.

05
Digital & Social Media

Platform management that grows communities, content virality that expands reach, and engagement optimization that drives conversions.

06
Integrated Marketing Communications

Multi-channel campaigns that ensure consistency, message coordination that aligns touchpoints, and 360-degree strategy that maximizes impact.

07
Content Marketing

Writing that captivates audiences, producing that maintains quality, and packaging content that enhances distribution and engagement.

08
Media Budgeting & Finance

Financial planning that ensures feasibility, ROI measurement that proves value, and cost management that controls spend.

09
Event Management

Concept-to-execution planning that creates memorable experiences, live activations that engage audiences, and experiential marketing that builds connections.

10
Radio, Television & Print Media

Programming strategy that captures audiences, advertising models that generate revenue, and traditional media distribution that reaches mass markets.

11
Brand & Marketing Management

Positioning that differentiates brands, equity building that creates value, and competitive analysis that informs strategy.

11
Specialisations
One Program
Apply Now
Career Paths After Program

Your Career After This Program

From advertising agencies to OTT platforms, from film studios to sports management — the industries you'll enter, roles you're ready for, and companies where our alumni work.

Industries You Can Enter
Advertising, PR & Digital Media
Film Production & Promotion
Television, Print & Radio
Product & Brand Management
Celebrity & Sports Management
Event & Entertainment
Integrated Marketing Communication
Roles You're Ready For
Marketing Manager Media Planner Brand Strategist Content Producer Campaign Manager PR Manager Social Media Lead Film Marketing Executive Celebrity Manager Sports Marketing Analyst Media Buying Analyst OTT Strategy Manager Event Manager Digital Content Lead
Alumni at These Companies
Raisa Ghosh
RG
Raisa Ghosh
PR & Communications
Yash Raj Films
Mihir Samant
MS
Mihir Samant
Asst. Manager Media Planning
ZEE Entertainment
Ankul Shilotri
AS
Ankul Shilotri
Lead Cricket Operations
Delhi Capitals
Vipula Keny
VK
Vipula Keny
Marketing Analyst
Google India
Harshal Rumde
HR
Harshal Rumde
Marketing Manager
Reliance Digital
Sushmita Chandramouli
SC
Sushmita Chandramouli
Asst. Producer, CNBC TV18
CNBC TV18
Other Alumni Employers Include
Employer Employer Employer Employer Employer Employer Employer Employer Employer Employer Employer Employer Employer Employer
Program Highlights

Unique Features

What sets this program apart from every other media course in India.

01
Convenient Class Timings

Thoughtfully scheduled classes that fit your lifestyle — designed to minimize disruption while maximising engagement with faculty and peers.

02
Guidance from Industry Experts

Learn directly from practitioners who are actively working in advertising, film production, OTT platforms, PR firms, and digital media companies.

03
Cutting-Edge Curriculum

An industry-aligned curriculum that integrates AI tools, analytics, and emerging technologies alongside core media and management principles.

04
Strong Industry Exposure

Regular industry visits, live projects with real brands, guest lectures, and a Capstone Project that puts you in direct contact with media companies.

05
Strong Blend of Theory & Projects

A curriculum designed to balance theoretical knowledge with hands-on execution — you build skills by applying them, not just studying them.

06
Job Ready Program

From day one, the program is oriented towards your career. Portfolio-building work, placement connections, and an alumni network of media professionals.

Apply Now
Your Learning Experience

How You Learn Throughout the Program

Every element is designed to mirror how you'll actually work in the industry.

Interactive Classroom Sessions

Learn frameworks, models, and strategies through engaged discussion and collaborative learning

Case Studies

Analyze real campaigns, understand what worked and why, apply learnings to new scenarios

Guest Lectures

Learn from working professionals across film, advertising, OTT, PR, and digital media

Workshops

Build specific skills through hands-on practice — creative development, media planning, budget allocation

Live Projects

Work on actual brand briefs with real deadlines and real stakes throughout all three trimesters

Industry Visits

See how agencies, production houses, and media companies operate from the inside

Capstone Project ( Months 10–11 )

Work directly with a company on a current industry challenge. Execute a real project with professional stakes, building portfolio work that demonstrates your capabilities to potential employers.

What You'll Experience: Full project ownership, company mentorship, professional deliverables, portfolio-building work
Hear It First-Hand

What Our Former Students Have to Say

Admissions

Who Should Apply

Eligibility & Ideal Candidates

This post graduation in mass media and communication attracts students from diverse backgrounds — mass media, marketing, commerce, engineering, arts — who share an interest in building professional careers in media, entertainment, advertising, or brand management.

Who Can Apply

  • Anyone turning their passion for film, music, or digital content into a career
  • Graduates from any stream with a minimum of 50% marks from a recognized university
  • Final year students awaiting results may also apply
  • Career changers drawn to media and entertainment
  • Creative professionals who need business fundamentals

Program Details

Duration
11 months full-time
9 months classroom training + 2 months Capstone Project
Location
WeSchool Mumbai campus, Matunga
Center of India's media and entertainment industry
Program Fee
₹4 Lakh + GST
EMI options available through education finance partners
Apply Now Download Brochure
The Institution

About WeSchool

Few institutions can boast of bridging the gap between academics and the industry, like us. Hailing from the S.P. Mandali Trust — one of the oldest in India — Prin. L.N. Welingkar Institute of Management Development and Research (WeSchool) has come to be known as one of the torchbearers for progressive higher education today.

Shaping the business giants of tomorrow, we run every program keeping in mind the continuously altering socio-economic world we live in. With a legacy spanning generations of successful alumni, WeSchool has established itself as a leader in providing quality education across disciplines.

Consistently ranked among the top 100 institutions in the National Institutional Ranking Framework (NIRF) and recognised as the No. 1 Private Business School in Mumbai.

Apply for 2026 Batch

Accolades

Business India
Business India
WeSchool ranked 14th nationally — No. 1 Private Business School in Mumbai
Outlook Money
Outlook Money
Overall No. 14 Private B-School nationally and No. 1 Private B-School in Mumbai by Outlook Money 2023
NIRF
NIRF National Ranking
NIRF 2022 ranks WeSchool Business 54th nationally. Accredited by NBA and AICTE. A++ Grade from State Government of Maharashtra.

Ready to launch your
media career?

Apply Now &
Book Free Counselling
FAQs

Frequently Asked Questions

Still have questions?

Our counsellors are ready to help you find the right path for your media career. Reach out and we'll get back to you.

1800-123-500041 (Toll Free) pgpmedia@welingkarmail.org Enquire Now

Everything you need to know about India's most comprehensive 11-month Media & Entertainment program — from eligibility and fees to what the Capstone Project involves and where graduates work.

01 What's the duration of this media and entertainment course?
This media and entertainment course is an 11-month full-time program. The mass media and communication course structure includes 9 months of intensive classroom training followed by 2 months dedicated to an industry Capstone Project. Unlike traditional media courses that span two years, this entertainment management course is designed for faster career entry while maintaining comprehensive coverage of all essential specializations.
02 What specializations are covered in this post graduate program in media and entertainment course?
This mass media and communication course covers all 11 critical specializations that the media industry demands. The media communication course curriculum includes Advertising & PR, Film Marketing & Distribution, OTT & New-Age Media, Digital & Social Media, Celebrity & Sports Management, Event Management, Media Planning & Buying, Media Budgeting & Finance, Integrated Marketing Communications, Brand & Marketing Management, and Content Marketing. Every media courses module is designed to build both domain expertise and management capabilities.
03 Where is this media communication course located?
This media communication course is located at WeSchool's Mumbai campus in Matunga, positioned right at the center of India's media and entertainment industry. The location of this mass media and communication course provides direct access to film production houses, advertising agencies, OTT platforms, and media companies. Being in Mumbai for this entertainment management course means your guest lecturers are working professionals, your live projects involve actual brands, and your industry visits happen with the companies where you'll eventually work.
04 What's the program fee for this entertainment management course?
The entertainment management course fee is ₹4 lakh + GST for the complete 11-month program. This media and entertainment course investment includes all classroom training, live projects, industry visits, guest lectures, workshops, and the two-month Capstone Project. EMI options are available through education finance partners to make this post graduation in mass media and communication accessible. The fee structure is designed to reflect the comprehensive nature of this media communication course.
05 Is this a traditional masters in media and entertainment?
This is not a traditional 2-year master's degree. This post graduation in mass media and communication is an intensive 11-month industry-focused program designed for rapid skill-building and career entry. Unlike conventional media courses that emphasize academic research, this mass media and communication course prioritizes practical application, live projects, and portfolio development. The entertainment management course structure is built around what the industry actually needs rather than traditional academic formats.
06 What careers can I pursue after this post graduation in mass media and communication?
After completing this post graduation in mass media and communication, you're prepared for diverse roles across the media ecosystem. This media and entertainment course qualifies you for positions including Marketing Manager, Media Planner, Brand Strategist, Content Producer, Campaign Manager, PR Manager, Social Media Lead, Film Marketing Executive, Celebrity Manager, and Sports Marketing Analyst. Graduates of this media communication course work in advertising agencies, film production companies, OTT platforms, media planning firms, PR agencies, brand management divisions, celebrity management companies, event organizations, and integrated marketing communication firms. The entertainment management course curriculum ensures you're ready for both creative and strategic roles.
07 Does this media courses program include practical work or just theory?
This media courses program is fundamentally application-based, not theory-focused. Throughout this mass media and communication course, you'll work on live brand projects, analyze real campaign case studies, attend guest lectures from industry practitioners, visit companies, participate in hands-on workshops, and complete a comprehensive 2-month Capstone Project with an actual company. The media communication course philosophy is that you learn media by doing media work, not just studying it. Every trimester of this entertainment management course includes live projects with real deadlines and real stakes. This post graduation in mass media and communication ensures you graduate with a portfolio of executed work, not just theoretical knowledge.
08 Can non-media graduates apply for this media and communication program?
Yes, this media and communication program accepts graduates from any stream with minimum 50% marks. The mass media and communication course is designed to train you across all 11 specializations regardless of whether your undergraduate degree was in commerce, engineering, arts, science, or mass media. Many successful students in this entertainment management course come from non-media backgrounds and transition into media careers through the comprehensive training. The media courses curriculum starts with foundational concepts, so prior media education isn't required for this post graduation in mass media and communication. What matters is your interest in building a professional career in media and entertainment.
09 What makes this different from other media courses at Welingkar?
This is WeSchool's exclusively dedicated media and entertainment course for the media and entertainment industries. While other Welingkar programs cover general management domains like finance, operations, or HR, this mass media and communication course focuses entirely on advertising, film, OTT, PR, digital media, and brand management. The faculty, curriculum, industry connections, and projects in this media communication course are specifically designed for media careers. Other media courses at Welingkar don't exist; this is the specialized entertainment management course for anyone serious about media industry careers. This post graduation in mass media and communication is purpose-built for media professional development.
10 How does this mass media and communication course prepare me for the industry?
This mass media and communication course prepares you through a unique blend of domain expertise, management skills, analytics capabilities, and AI applications. The media and entertainment course curriculum combines creative specializations like film marketing and content creation with business fundamentals like media budgeting, financial planning, and ROI analysis. Throughout this media communication course, you'll work on live projects with real brands, learn from working industry professionals, visit companies to see operations firsthand, and complete a portfolio-building Capstone Project. By the end of this entertainment management course, you're not just educated about media, you're industry-ready with proven capabilities. This post graduation in mass media and communication produces media managers who understand both the creative domain and business execution.
11 What is the learning format for this entertainment management course?
The learning format for this entertainment management course combines multiple approaches to ensure comprehensive skill development. This media and entertainment course uses interactive classroom sessions for framework learning, real-world case studies for analysis skills, guest lectures from working media professionals for industry insights, hands-on workshops for specific skill-building, live brand projects throughout all three trimesters, regular company visits to production houses and agencies, and a comprehensive two-month Capstone Project. The mass media and communication course structure ensures you're learning through doing, not just listening. Every element of this media communication course is designed to mirror how you'll actually work in the industry. This post graduation in mass media and communication format prepares you for the pace, collaboration, and execution standards of professional media work.
12 Are there placement opportunities after this media communication course?
Yes, graduates of this media communication course have strong placement outcomes across leading media companies. Alumni of this mass media and communication course work at Yash Raj Films, Zee Entertainment, Google India, Delhi Capitals, Reliance Digital, CNBC TV18, Facebook, Viacom18, Ogilvy, Balaji Telefilms, Reliance Jio, Times Network, Wizcraft, and Lintas. The entertainment management course connects you directly with the industry through live projects, guest lectures, company visits, and the Capstone Project, all of which create placement pathways. This media and entertainment course has been running for 15 batches, building a strong alumni network that supports new graduates. The post graduation in mass media and communication curriculum is explicitly designed around what employers need, so graduates are immediately valuable to hiring companies.
13 What's the difference between studying media courses in other cities versus Mumbai?
Studying media courses in Mumbai provides unmatched advantages for this media and entertainment course. Mumbai is India's media and entertainment capital, home to film production houses, advertising agencies, OTT platforms, television networks, and PR firms. Being located here for this mass media and communication course means your guest lecturers are currently working in the industry, your live projects involve actual Mumbai-based brands and agencies, company visits happen with the organizations where careers are built, and your Capstone Project connects you directly with the professional ecosystem. Other cities may offer media communication course programs, but they can't provide the same depth of industry immersion. This entertainment management course location is strategic, you're learning where the work actually happens. For a post graduation in mass media and communication focused on career outcomes, location matters significantly.
14 How does this post graduation in mass media and communication integrate management and analytics?
This post graduation in mass media and communication is explicitly designed as an integrated marketing program that blends creativity with management, analytics, and AI. While you're learning domain skills like film marketing, OTT strategy, and advertising in this media and entertainment course, you're simultaneously learning business fundamentals like media budgeting, financial planning, ROI analysis, consumer behavior, strategic planning, and data-driven decision making. The mass media and communication course recognizes that the industry needs media managers, not just media practitioners. Every specialization in this media communication course includes both the creative domain expertise and the management/analytics skills required to execute professionally. This entertainment management course prepares you to manage campaigns, budgets, teams, and outcomes, not just create content. That's what makes this media courses program different from purely creative programs.
15 What happens during the Capstone Project in this entertainment management course?
The Capstone Project is the culminating experience of this entertainment management course where you spend the final two months working directly with a real company on an actual industry challenge. Unlike typical media courses that end with exams, this mass media and communication course ends with professional execution. During the Capstone phase of this media communication course, you'll take ownership of a complete project, work under company mentorship, manage real deadlines and stakeholder expectations, execute work at professional standards, and create portfolio pieces that demonstrate your capabilities to future employers. The Capstone in this media and entertainment course becomes your proof, not just that you studied media, but that you can execute media work professionally. Many graduates of this post graduation in mass media and communication cite their Capstone Project as the deciding factor in their placement interviews.
Download Brochure
Enquire Now
WhatsApp
One-on-one consultation illustration for media and entertainment course Two people sitting across a table having a consultation session about media and entertainment courses Explore your creative future Which media path is mine? 1-on-1 Counselling

Discover the best path forward with a
personalized 1-on-1 session