{"id":9189,"date":"2024-04-09T20:59:55","date_gmt":"2024-04-09T20:59:55","guid":{"rendered":"https:\/\/www.welingkar.org\/blogs\/?p=9189"},"modified":"2026-02-17T19:36:34","modified_gmt":"2026-02-17T19:36:34","slug":"latest-manufacturing-trends-and-b2b-marketing-techniques-for-a-sustainable-future","status":"publish","type":"post","link":"https:\/\/www.welingkar.org\/blogs\/latest-manufacturing-trends-and-b2b-marketing-techniques-for-a-sustainable-future\/","title":{"rendered":"Latest manufacturing trends and B2B marketing techniques for a sustainable future"},"content":{"rendered":"

Topics Covered in this session:-<\/strong>
<\/span>
<\/span>– Introduction of the world’s largest glass manufacturer Saint Gobain Sustainable goal for any manufacturing industry. <\/span>
<\/span>– Using IIOT monitoring to reduce carbon footprints to a reasonable level.
<\/span>– How IOT monitoring data also helps in targeted advertising. <\/span>
<\/span>– Discussion on the abrasive manufacturing process – From sourcing to service of Saint Gobain subsidiaries such as Grindwell Norton etc. <\/span>
<\/span>– Discussion on the competitor landscape and the importance of availability in the market. <\/span>
<\/span>– How to deal with the global customers
– Discussion on PULL and PUSH market strategies.
<\/span>
<\/span>– Push strategy steps such as:- <\/b>
<\/span>o Requirement gathering <\/span>
<\/span>o Gap analysis <\/span>
<\/span>o Demand generation.
<\/span>
<\/span>– How to focus on reducing Cost per Component. <\/span>
<\/span>– Strategies to sustain in the global market as a leading manufacturer. <\/span>
<\/span>– Post and Pre-COVID scenarios in manufacturing companies.<\/span>
<\/span>– Future of automation in manufacturing industries.<\/span>
<\/span>
<\/span>Key Learnings:- <\/b>
<\/span>– Technological innovation in manufacturing industry\u00a0 sustainability steps taken. <\/span>
<\/span>– B2B marketing strategies in manufacturing sector<\/span><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Topics Covered in this session:-– Introduction of the world’s largest glass manufacturer Saint Gobain Sustainable goal for any manufacturing industry. – Using IIOT monitoring to reduce carbon footprints to a reasonable level.– How IOT monitoring data also helps in targeted advertising. – Discussion on the abrasive manufacturing process – From sourcing to service of Saint […]<\/p>\n","protected":false},"author":1,"featured_media":9300,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1401,1438,1448],"tags":[],"class_list":["post-9189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-post","category-pgdm-e-business","category-pgdm-research-business-analytics"],"yoast_head":"\nLatest manufacturing trends and B2B marketing techniques for a sustainable future - 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