{"id":9189,"date":"2024-04-09T20:59:55","date_gmt":"2024-04-09T20:59:55","guid":{"rendered":"https:\/\/www.welingkar.org\/blogs\/?p=9189"},"modified":"2026-02-17T19:36:34","modified_gmt":"2026-02-17T19:36:34","slug":"latest-manufacturing-trends-and-b2b-marketing-techniques-for-a-sustainable-future","status":"publish","type":"post","link":"https:\/\/www.welingkar.org\/blogs\/latest-manufacturing-trends-and-b2b-marketing-techniques-for-a-sustainable-future\/","title":{"rendered":"Latest manufacturing trends and B2B marketing techniques for a sustainable future"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Topics Covered in this session:-<\/strong><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Introduction of the world&#8217;s largest glass manufacturer Saint Gobain Sustainable goal for any manufacturing industry. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Using IIOT monitoring to reduce carbon footprints to a reasonable level.<br \/><\/span><span style=\"font-weight: 400;\">&#8211; How IOT monitoring data also helps in targeted advertising. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Discussion on the abrasive manufacturing process &#8211; From sourcing to service of Saint Gobain subsidiaries such as Grindwell Norton etc. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Discussion on the competitor landscape and the importance of availability in the market. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; How to deal with the global customers <br \/>&#8211; Discussion on PULL and PUSH market strategies.<br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>&#8211; Push strategy steps such as:- <\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">o Requirement gathering <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">o Gap analysis <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">o Demand generation.<br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; How to focus on reducing Cost per Component. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Strategies to sustain in the global market as a leading manufacturer. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Post and Pre-COVID scenarios in manufacturing companies.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Future of automation in manufacturing industries.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>Key Learnings:- <\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Technological innovation in manufacturing industry  sustainability steps taken. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; B2B marketing strategies in manufacturing sector<\/span><\/p>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"465\" data-id=\"9302\" src=\"https:\/\/www.welingkar.org\/blogs\/wp-content\/uploads\/2024\/04\/Latest-Manufacturing-Trends-And-B2B-Marketing-Techniques-For-A-Sustainable-Future-1-1024x465.webp\" alt=\"\" class=\"wp-image-9302\" srcset=\"https:\/\/www.welingkar.org\/blogs\/wp-content\/uploads\/2024\/04\/Latest-Manufacturing-Trends-And-B2B-Marketing-Techniques-For-A-Sustainable-Future-1-1024x465.webp 1024w, https:\/\/www.welingkar.org\/blogs\/wp-content\/uploads\/2024\/04\/Latest-Manufacturing-Trends-And-B2B-Marketing-Techniques-For-A-Sustainable-Future-1-300x136.webp 300w, https:\/\/www.welingkar.org\/blogs\/wp-content\/uploads\/2024\/04\/Latest-Manufacturing-Trends-And-B2B-Marketing-Techniques-For-A-Sustainable-Future-1-768x349.webp 768w, https:\/\/www.welingkar.org\/blogs\/wp-content\/uploads\/2024\/04\/Latest-Manufacturing-Trends-And-B2B-Marketing-Techniques-For-A-Sustainable-Future-1.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Topics Covered in this session:-&#8211; Introduction of the world&#8217;s largest glass manufacturer Saint Gobain Sustainable goal for any manufacturing industry. &#8211; Using IIOT monitoring to reduce carbon footprints to a reasonable level.&#8211; How IOT monitoring data also helps in targeted advertising. &#8211; Discussion on the abrasive manufacturing process &#8211; From sourcing to service of Saint 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