{"id":8097,"date":"2011-08-30T06:44:23","date_gmt":"2011-08-30T06:44:23","guid":{"rendered":"https:\/\/www.welingkar.org\/blogs\/?p=563"},"modified":"2026-02-18T06:25:24","modified_gmt":"2026-02-18T06:25:24","slug":"some-more-moments-of-pride","status":"publish","type":"post","link":"https:\/\/www.welingkar.org\/blogs\/some-more-moments-of-pride\/","title":{"rendered":"Some More Moments of Pride &#8230;"},"content":{"rendered":"<p><a href=\"https:\/\/www.welingkar.org\/blogs\/\/wp-content\/uploads\/2011\/08\/prof-pendse.jpg\"><img decoding=\"async\" class=\"alignright size-full wp-image-591\" title=\"Prof. Pradeep Pendse\" src=\"https:\/\/www.welingkar.org\/blogs\/\/wp-content\/uploads\/2011\/08\/prof-pendse.jpg\" alt=\"\" width=\"140\" height=\"200\" \/><\/a><\/p>\n<p>\u2018 Entrepreneurship &#8211; Experiences In Applying Design Thinking\/Innovation Based Pedagogical Approaches \u2018a research paper proposal by Prof. Pradeep Pendse is \u00a0selected for presentation under the category \u2013 \u2018Innovative practices in Entrepreneurship development \u2018 \u00a0in the First International Conference on &#8220;Entrepreneurship and New Venture Creation: International Models and Benchmarks\u2019 organised by the\u00a0 International Consortium for Entrepreneurship Research (ICER), a BRIC country initiative.<strong> <\/strong><\/p>\n<p>WeSchool under the leadership of Prof Dr Uday Salunkhe has been a pioneer in exploring the possibility of the power of design and design thinking in driving innovation and stimulating an entrepreneurial spirit.\u00a0 Dr Pendse\u2019s paper at a first level highlights the work of various researchers such as Dr Sten Ekman (Design Inspired Innovation, 2009), Roberto Verganti (Design Led Innovation, Harvard Press, 2009),\u00a0 Besant and Tidd (Innovation and Entrepreneurship) and Dr Roger Martin (The Opposable Mind, Rotman School,\u00a0 2009) who have already linked Design with innovation and Innovation with Entrepreneurship. Dr Pendse\u2019s paper evaluates the impact of various Design\/innovation based pedagogical approaches which many others as also the Design team at WeSchool have evolved over the past 5-6 years in developing an entrepreneurial mindset.<\/p>\n<p><a href=\"https:\/\/www.welingkar.org\/blogs\/\/wp-content\/uploads\/2011\/08\/madhavi-lokhande2.jpg\"><img decoding=\"async\" class=\"alignright size-full wp-image-592\" title=\"dr. madhavi lokhande\" src=\"https:\/\/www.welingkar.org\/blogs\/\/wp-content\/uploads\/2011\/08\/madhavi-lokhande2.jpg\" alt=\"\" width=\"140\" height=\"200\" \/><\/a><\/p>\n<p>Prof.Pendse will be joined by Dr. Sunanda Easwaran and Dr.Madhavi Lokhande from WeSchool, Bangalore whose paper titled \u2018Stages in Growth of Start-ups: An Indian Perspective\u2019 is also accepted for presentation at the ICER conference. Their paper is based on the Start-up Genome project developed by Max Marmer of the \u2018Black box\u2019 and faculty members from UC Berkeley and Stanford. It aims at assessing whether (i) internet start-ups in India differ from Western Internet start-ups and (ii) Internet start-ups differ from start-ups in other industries in terms of stages of growth, personality types and managerial and operational learnings that influence their growth and profitability<\/p>\n<p>.&#8217;Entrepreneurship And New Venture Creation&#8217; is a first international conference organized by ICER, a cross-continental network of five leading academic institutions across Italy and BRIC countries that include Fondazione Cariplo and Milano Bicocca University of Italy, Instituto de Economia (UFRJ), Brazil, Fudan University, China, Moscow International Business School MIRBIS, Russia and is supported by Centre for Entrepreneurship Research (CER), Essex Business School, University of Essex, UK among others. \u00a0It is to be held from December 8-10, 2011, hosted by the Indian Institute of Management, Bangalore.<\/p>\n<p>The main theme of the conference is entrepreneurship and its facilitation by various environmental conditions, with special reference to the policies and practices in BRIC countries as well as other benchmark countries. It provides a platform for policy makers, entrepreneurs, industry bodies and researchers from different walks of life to share ideas and experiences on the best practices in entrepreneurship promotion. It is a matter of pride for WeSchool to have three of its eminent academicians at this august gathering of national and international personalities.<\/p>\n<p><a href=\"https:\/\/www.welingkar.org\/blogs\/\/wp-content\/uploads\/2011\/08\/sunanda2.jpg\"><img decoding=\"async\" class=\"alignright size-full wp-image-593\" title=\"Dr. Sunanda Easwaran\" src=\"https:\/\/www.welingkar.org\/blogs\/\/wp-content\/uploads\/2011\/08\/sunanda2.jpg\" alt=\"\" width=\"140\" height=\"200\" \/><\/a><\/p>\n<p>Another paper by Dr Sunanda Easwaran titled \u2018what influences new brand adoption? An Indian perspective\u2019, is also accepted for the Great Lakes -NASMEI International Conference in Chennai, scheduled at the end of December. It examines the\u00a0 propositions that (a)ATP combined with age, innovativeness, novelty seeking, consumer creativity and role accumulation influence the adoption of new brands, (b) in choosing products that are part of or tend to define the individual\u2019s personality, brand switching would not be very frequent, and therefore probability of new brand adoption would depend on purpose of use of the product, and (c)image of a brand, apart from consumer characteristics, will influence new brand adoption on the one hand and \u2018brand surrender\u2019 on the other hand.<\/p>\n<p>All the best wishes to our faculty members in their respective\u00a0endeavors!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018 Entrepreneurship &#8211; Experiences In Applying Design Thinking\/Innovation Based Pedagogical Approaches \u2018a research paper proposal by Prof. Pradeep Pendse is \u00a0selected for presentation under the category \u2013 \u2018Innovative practices in Entrepreneurship development \u2018 \u00a0in the First International Conference on &#8220;Entrepreneurship and New Venture Creation: International Models and Benchmarks\u2019 organised by the\u00a0 International Consortium for Entrepreneurship [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1401],"tags":[],"class_list":["post-8097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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