{"id":5575,"date":"2016-07-15T09:58:39","date_gmt":"2016-07-15T09:58:39","guid":{"rendered":"https:\/\/www.welingkar.org\/blogs\/?p=5575"},"modified":"2026-02-17T19:42:58","modified_gmt":"2026-02-17T19:42:58","slug":"marketing-mogul-samar-singh-shekhawat-at-neev-2016","status":"publish","type":"post","link":"https:\/\/www.welingkar.org\/blogs\/marketing-mogul-samar-singh-shekhawat-at-neev-2016\/","title":{"rendered":"Marketing Mogul Samar Singh Sheikhawat at Neev-2016"},"content":{"rendered":"
\"\"<\/a>
Mr Samar Singh Sheikhawat, Sr. Vice President, United Breweries Ltd<\/figcaption><\/figure>\n

Marketing mogul Mr Samar Singh Sheikhawat, Sr. Vice President, United Breweries Ltd. captured the hearts of his audience with his signature \u00a0charm and oratory. He instantly struck a chord with the audience when he spoke on the issue of traffic in Bangalore. Sheikhawat anticipated more infrastructural challenges in the days to come. Recounting his MBA days, he said they were exposed \u00a0mostly to American management case studies such as IBM, General Electrical etc. However, present \u00a0generation studies \u00a0both- the Indian contextual scenario along with the western world. And that is better.<\/p>\n

Life is a marathon not sprint, said the marketer \u00a0hence should be planned and played accordingly. Shifting the focus on excellence, he believed that it sprouted from repetition (practice). He shared his conviction about excelling in a single skill rather than being \u2018jack of all trades\u2019. Eric Clapton, the great musician, according to him, was a classic example of the same.It is important to remain focused on one’s goal. In the same line of thought he mentioned cricketer ,Rahul Dravid with whom he had worked with \u00a0during the making of Pepsi Campaign only to become good friends later. Rahul is known to give himself over completely to the task at hand. As of now he is completely into training the under-19 team.<\/p>\n

Also he underlined the importance of prioritizing things in one\u2019s career, which definitely needs to be nurtured and settled before one makes the<\/p>\n

\"\"<\/a>
Sheikhawat with the Students<\/figcaption><\/figure>\n

marital commitment. And definitely people should \u00a0spend \u00a0time with their families. He requested the audience to read the poem \u2018Sunscreen\u2019<\/strong> \u2013 his favourite. The marketer said \u2013 whether we are 50 or 60 years old \u2013 we should have a heart like that of a 35 year old, youthful and enthusiastic.<\/p>\n

Also he spoke of respecting and celebrating the cultural differences. In corporate world you would be working amidst these. He advised the students not to fear failure but to learn from it.<\/p>\n

He asked the students to broaden their horizon. To have a variety of experience and learn from everything in life \u2013 read, travel and cinema. They should never say no to new experiences.<\/p>\n

\"\"<\/a>
Mr Abhijit Bansod, Founder ABD Studio<\/figcaption><\/figure>\n

The second speaker of the day, Mr Abhijit Bansod, Founder ABD Studio <\/strong>amplified the all pervasiveness of design, and said he could the see the same \u00a0everywhere. Another \u00a0point he was emphatic about was the \u00a0need to value one\u2019s roots. We should be discreet \u00a0in what we borrow (learn) from the western world. It has a strong prevalence in space of design thinking and we seem to be influenced by the same but even Indian culture offer us a lot in the context. Certain attitudinal traits like discipline, professionalism & dedication can definitely be learnt from them. However, there is an immense opportunity to learn from our Indian culture.<\/p>\n

Speaking about the cultural influence on design he cited the examples of finest design products created by Apple and Tesla.<\/p>\n

Design may have different connotations for different people. He told the audience how he was inspired by the\u2013 Step-well concept and architecture of the country. Later it became the inspiration for the new Mandala Collection of watches by Titan Ltd. Later the brand went on to incorporate motifs picked up from legends and mythology in its new launches.<\/p>\n

He shared his disappointment over the upkeep and aesthetics of the public places. He pointed out the grandeur, vastness and design of the places made during the British Raj. It can be one of the reasons why the public today seek that expansiveness and grandeur in places like malls. Ideally it should be part of everyday life, hence all the set ups should have been planned accordingly.<\/p>\n

He also briefly touched upon the Bat of Honour – designed to felicitate the great batsman \u2013 Sachin Tendulkar, which is installed at Carter Road, \u00a0Mumbai. He also appreciated the design culture and art adopted by companies such as Fab India, Urban Ladder which strive to produce contemporary product and are ethnic. According to Abhijit, \u00a0every design tells a story and we all are storytellers.<\/p>\n

Third Session of the day was with \u00a0Shadow-artist Prahlad Acharya. Acharya retraced his journey to the world of Magic and Shadow play art. Also his act of Shadow play left the audience spellbound.It was based on popular stories for children.<\/p>\n

\"\"<\/a>
Prof Mohan Chandra with Shadow artist Prahlad Acharya<\/figcaption><\/figure>\n

According to Prahlad, we are children in our heart, we all love stories. The background music and shadow play act captured the heart and minds of the audience. The second act was based on \u2013 \u2018 Miley \u00a0Sur Mera Hamara\u2019\u2026..the shadow magic. It \u00a0was captivating.<\/p>\n

Mr Nakul Shenoy who had addressed the student earlier \u00a0in the fortnight was on campus with Acharya. \u00a0In his brief talk Prahlad said, he deeply admires Mr. Amar Sen, the renowned Shadow play artist and considers him the best in the country. The simplicity and humility of Acharya and his shadow art magic touched the hearts of the audience.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/a>
Mind reader Nakul Shenoy and Shadow artist Prahlad Acharya<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Marketing mogul Mr Samar Singh Sheikhawat, Sr. Vice President, United Breweries Ltd. captured the hearts of his audience with his signature \u00a0charm and oratory. He instantly struck a chord with the audience when he spoke on the issue of traffic in Bangalore. Sheikhawat anticipated more infrastructural challenges in the days to come. Recounting his MBA […]<\/p>\n","protected":false},"author":1,"featured_media":5586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1401,97],"tags":[],"class_list":["post-5575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-post","category-events-happenings"],"yoast_head":"\nMarketing Mogul Samar Singh Sheikhawat at Neev-2016 - Welingkar Blog: Beyond the Walls<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.welingkar.org\/blogs\/marketing-mogul-samar-singh-shekhawat-at-neev-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Mogul Samar Singh Sheikhawat at Neev-2016 - Welingkar Blog: Beyond the Walls\" \/>\n<meta property=\"og:description\" content=\"Marketing mogul Mr Samar Singh Sheikhawat, Sr. Vice President, United Breweries Ltd. captured the hearts of his audience with his signature \u00a0charm and oratory. 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