{"id":4089,"date":"2014-11-14T10:22:25","date_gmt":"2014-11-14T10:22:25","guid":{"rendered":"https:\/\/www.welingkar.org\/blogs\/?p=4089"},"modified":"2026-02-18T06:28:25","modified_gmt":"2026-02-18T06:28:25","slug":"stop-looking-at-rural-sector-as-a-csr-activity-reposition-it-as-a-valuable-and-vibrant-sector-of-indias-growing-economy","status":"publish","type":"post","link":"https:\/\/www.welingkar.org\/blogs\/stop-looking-at-rural-sector-as-a-csr-activity-reposition-it-as-a-valuable-and-vibrant-sector-of-indias-growing-economy\/","title":{"rendered":"Stop looking at rural sector as a CSR activity, reposition it as a valuable and vibrant sector of India\u2019s growing economy"},"content":{"rendered":"

\"\"<\/a>Stop looking \u00a0at rural sector as a CSR activity,\u00a0 reposition it as a\u00a0 valuable and vibrant sector of India\u2019s growing economy , Opine industry stalwarts at AURUM 2014<\/strong><\/p>\n

With the emergence of Indian rural sector as an important growth engine in the Indian economy students of PGDM – Rural Management (Emerging Economies) at WeSchool organized \u2018AuRuM 2014\u2019 \u2013 The Annual Rural Roundtable Conference, with the \"\"<\/a>overriding theme \u2018Rural Inc – Growing together competitively\u2019<\/strong> on September 27, 2014 at WeSchool Campus, Mumbai. The event witnessed the presence of large number of Senior (CxO) Level executives from\u00a0\u00a0 companies like Mahindra Finance, Idea Cellular, Godrej CP, Pidilite, Tata Rallis etc. The collective experience sharing of the top executives of the companies who have made positive inroads for empowering growth in the rural sector, focussed \u00a0on three key topic of discussion namely, \u201cFinancial Knowledge gap\u201d, \u201cEnhancing livelihood opportunities for inclusive growth leading to smart & happy village\u201d and \u201cRural \u2019to\u2019 market and \u2018from\u2019 market gaps\u201d .<\/p>\n

The core idea behind this roundtable was not only to enable the young MBAs in \u00a0strengthening \u00a0their understanding about rural markets but also \u00a0identifying topics of research. <\/em>What emerged out of these deliberations were topics that could be taken by students under the Global Citizen Leader \"\"<\/a>program ,over a period of\u00a0 \u00a06 months,\u00a0 that will be instrumental in developing their understanding of the various facets of the rural sector be it consumer goods, telecom, banking ,insurance, farm equipments ,energy and others.<\/p>\n

\u201cWith 60,0000 villages, 70% of India\u2019s population lives in rural areas. The rural sector connects with all aspects of economy whether it is Ecommerce, retail, healthcare or education .Our future young corporate leaders should have a strong connect with rural India to understand its vibrancy, vitality and become instrumental in building bridges for rural partnerships for all round growth and development of India\u2019s economy \u201csaid Prof Dr Uday Salunkhe while welcoming the corporate leaders at the conference.<\/p>\n

\u201cOur students will be working for a period of 6 months \u00a0on these projects to understand rural consumers, their habits and spending basket, factors that triggers the change in their behavior, facilities that can be established in rural India, etc. On the basis of their \"\"<\/a>research, the teams \u00a0will design business models that will be presented during finale of the Global Citizen Leader program (GCL) wherein students are provided leadership and innovation knowledge along with an opportunity to learn and practice skills in real-life context\u201d added Prof Dr Anuja Agrawal , Associate Dean, PGDM- Rural Management, WeSchool .<\/p>\n","protected":false},"excerpt":{"rendered":"

Stop looking \u00a0at rural sector as a CSR activity,\u00a0 reposition it as a\u00a0 valuable and vibrant sector of India\u2019s growing economy , Opine industry stalwarts at AURUM 2014 With the emergence of Indian rural sector as an important growth engine in the Indian economy students of PGDM – Rural Management (Emerging Economies) at WeSchool organized […]<\/p>\n","protected":false},"author":1,"featured_media":4093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1401,1,1452],"tags":[],"class_list":["post-4089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-post","category-campus-corner","category-pgdm-rural-management"],"yoast_head":"\nStop looking at rural sector as a CSR activity, reposition it as a valuable and vibrant sector of India\u2019s growing economy - 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