{"id":3797,"date":"2014-06-24T07:54:48","date_gmt":"2014-06-24T07:54:48","guid":{"rendered":"https:\/\/www.welingkar.org\/blogs\/?p=3797"},"modified":"2026-02-17T06:09:19","modified_gmt":"2026-02-17T06:09:19","slug":"bollywood-hires-mbas","status":"publish","type":"post","link":"https:\/\/www.welingkar.org\/blogs\/bollywood-hires-mbas\/","title":{"rendered":"Bollywood hires MBAs"},"content":{"rendered":"

After corporates and political parties, it\u2019s now Bollywood\u2019s turn to hire \u00a0MBAs<\/strong><\/p>\n

 <\/p>\n

\"\"<\/a><\/strong><\/p>\n

Ayushmann Khurrana <\/em><\/strong>, Sonam Kapoor and top executives at Yashraj Films select Raisa Ghosh as a Marketing executive while the delighted winner Of \u2018GET A JOB AT YRF\u2019 looks forward to the joining date soon after completing the Program in Media and Entertainment at WeSchool<\/em><\/strong><\/p>\n

Ayushmann Khurrana and Sonam Kapoor choose the lucky entrant of the \u2018Get A Job At YRF\u2019 contest\u2019 amidst much fanfare at a glitzy media event held at YRF Studios recently. YRF had advertised for the job as a strategy for the promotion of their recent film \u2018Bewaqoofiyan\u2019 via print, digital and radio and received over 2500 applications that \u00a0were screened meticulously. As all YRF happenings do, the contest received a thunderous response from enthusiastic applicants from across the country, with over 250 excited walk-ins who were present at the event on the last day! Armed with the required qualifications and brimming with passion for the marketing position, Raisa mesmerised Ayushmann, Sonam and the audience present in the final selection round. The final interview with the top 3 was conducted live and\u00a0 voted by members of the media \u00a0when \u00a0Raisa \u00a0bagged the job amidst \u00a0a round of applause.<\/p>\n

Ayushmann<\/em> who played Mohit \u2013 Bewakoofiyaan\u2019s <\/em>marketing whiz kid, judged the applicants on their marketing and communication skills while Sonam<\/em> playing Mayera \u2013 a financial brain in the movie, based her selection on the candidates\u2019 passion and presentation ability.\u00a0Directed by Nupur Asthana<\/em> and Produced by Aditya <\/em>Chopra, BEWAKOOFIYAAN, is a contemporary slice of life story which turns set notions about relationships on their head.<\/p>\n

Raisa , pronounced RAY-sah, RYE-zah<\/em>,is of Hebrew<\/a> origin, \u00a0meaning “rose<\/a>“,a student of\u00a0 \u00a0Carmel high school, Kolkata ,came to Mumbai like thousands of others to fulfil her dreams and aspirations\u00a0 .Having joined the PGP In Media and Entertainment, at WeSchool, she was exposed to\u00a0\u00a0 not only the conceptual aspects of the media and entertainment industry but also given \u00a0practical exposure thru live projects with brand names the industry reckons with .This makes the Participants gain deep insights in the area of youth marketing, digital and new media marketing, Film production and distribution, Advertising and PR ,Event and entertainment, TV and Radio channels , Celebrity and Sports management\u00a0 etc. During \u00a0her \u00a0internship \u00a0with Business of ideas \u00a0Raisa \u00a0\u00a0worked on the on-ground promotions of\u00a0 films like \u201cShuddha Desi Romance\u201d,\u201dGundey\u201d etc.But that was not all. During \u2018Oath of Peace\u2019 ceremony,which was a part of the CSR initiative initiated by WeSchool students titled, \u2018We Wish You Peace\u2019 to celebrate the resilient spirit of Mumbai at the outset of the 5th<\/sup> anniversary of the 26\/11 terrorist attack, Raisa was one of the key figures in handling the media and PR efforts of\u00a0 this WeSchool event with a social cause. The biggest exposure that she got was during Ponds Femina Miss India 2013 where she was a part of the conceptualization team to create innovative concepts and execute them during the contest.<\/p>\n

it was a proud moment for Raisa to join YRF, \u00a0\u00a0an Indian<\/a> entertainment<\/a> company established by the legendary Producer-Director Yash Chopra<\/a>. With the business conglomerate spread in films,music,television, entertainment, home video,YRF has \u00a0offices in Delhi<\/a>, Jalandhar, Jaipur, Amravati, Indore, Bangalore<\/a>, Secunderabad, Kolkata<\/a>, Chennai and Cochin<\/a> in India and\u00a0 in \u00a0UK,USA and UAE.<\/p>\n

On asked as to what was the moment of truth that turned the tide in her favour from among the 250 aspirants, many of them really well experienced in films and media\u00a0\u00a0 ,she\u00a0 gives the credit to the practical work that she was made to got through during the Media 7Entertainment program .\u201dIt was tough to handle film promotions but each film promotion that I handled was different\u00a0 from the next,\u00a0 so was the learning experience\u00a0 and made me \u00a0look at film making from a hard core marketing perspective\u201d.<\/p>\n

Handling starry tantrums was never a problem for Raisa.\u201dBollywood Stars and celebrities are much too professional\u00a0\u00a0 to throw tantrums, but they are human too .Once this is understood, the rest is easy. I love films ,Amitabh Bachchan and Shahrukh Khan \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 are my favourite stars but because of the exposure and interactions with stars during the course, I am not star struck anymore and have a comfort level while dealing with them. I think this too was one of the deciding factors that played an important role in my selection to the post\u201d<\/p>\n

\u2018It is a dream come true .I think I deserve to get this position because I am a collaborator that understands how to work with different individuals .I know how to create the magic while marketing a film.Right now I am feeling as though I am on top of the world ,it\u2019s a\u00a0 magical feeling. I am a girl from Kolkata, a Bengali ,I know my roots \u00a0but I came to Mumbai with a dream and that dream has come true today. There will be no looking back now\u201d ,said an emotionally charged Raisa while signing on the dotted line in the letter of acceptance.<\/p>\n

Congratulations, Raisa and all he best wishes for a bright, starry future!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

After corporates and political parties, it\u2019s now Bollywood\u2019s turn to hire \u00a0MBAs   Ayushmann Khurrana , Sonam Kapoor and top executives at Yashraj Films select Raisa Ghosh as a Marketing executive while the delighted winner Of \u2018GET A JOB AT YRF\u2019 looks forward to the joining date soon after completing the Program in Media and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1401,1443,60],"tags":[],"class_list":["post-3797","post","type-post","status-publish","format-standard","hentry","category-all-post","category-pgdm-media-entertainment","category-student-achievements"],"yoast_head":"\nBollywood hires MBAs - 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