Design for Dignity, an exhibition of Swedish design solutions for the differently abled
The Consulate General of Sweden along with the Swedish Institute hosted the preview of the Swedish design exhibition titled Design for Dignity along with a photo exhibition titled AccessAbilty at Prin. L N Welingkar Institute of Management Development & Research (WeSchool). Design for Dignity, curated by Ace designer Ms. Margarita Bergfeldt Matiz, showcased 22 diverse innovative Swedish products that included foldable ramps, first generation of prisma pedestrian signals for those with impaired hearing or vision, easy-to-carry shower and toilet chair , a listening system that uses digital signal processing technology to filter out background noise and enhance speech, a hassle-free Braille printer for high volumes of braille production,the super-light wheelchair , tetra packs for those with reduced hand functions, cutlery for easy eating, comforters to remain calm and many more.
While Design for Dignity highlights the importance and benefits of being inclusive when developing products for the future, AccessAbilty speaks of everyday stories of Swedish and Indian individuals with a disability, their hopes, dreams, and aspirations. The preview was attended by project stakeholders from Sweden and India, researchers, manufacturers, doctors, academia, representatives from NGOs along with students and faculty from WeSchool.
After its stint in Mumbai, the exhibition is scheduled to travel to other countries like Singapore, Macedonia, Belarus, Latvia, and Brazil.
Med4Dev India-Israel Innovation in Affordable Healthcare concludes at WeSchool
The Mumbai leg of Med4Dev India-Israel Innovation in Affordable Healthcare, a Hackathon jointly hosted by Pears Program For Global Innovation, University of Tel Aviv and WeSchool concluded in a simple, yet graceful prize distribution ceremony at WeSchool lately.
The Hackathon saw around 100 bright innovators coming together to get into an action mode to work intensely for 36 hours towards finding solutions to some of the most pertinent health-related issues faced by Indian diaspora. This first of its kind event, was held parallel across four cities; Tel Aviv, Bangalore, Hyderabad and Mumbai in order to develop low-cost, accessible innovative ideas and prototype solutions (hardware and software) to address healthcare challenges of low and lower-middle income communities in India.
Vishal Gondal, Founder & CEO, GOQii Technologies Pvt. Ltd. was the guest of honor at the event at WeSchool in Mumbai. The finale saw the winning teams receiving prizes at the hands of Nimrod Assouline – Deputy Chief of Mission, Consulate General of Israel in Mumbai, amidst loud cheer by fellow hackers.
We Café - Bengaluru
WE-Café is an industry student community meet, where expert guests from leading companies of different verticals are invited for a rendezvous with the students and faculty of WeSchool, Bengaluru. This event originated on the lines of popular TV shows like 'Jeena Isika Naam Hai' and 'Koffee with Karan', has eminent corporate celebrities who share their thoughts and opinions on a set of questions asked by a student host.
The show begins with a brief introduction of the guest and the student host then rolls out the agenda of the day. The guest then takes the stage to speak on any management topic as per his/ her discretion. The guests are requested to keep the session as interactive as possible. This session is then followed by a discussion with the student host. Video footage of a few colleagues of the guest (speaking on how the guest actually goes about executing his daily work, his style of leadership etc.), is also presented.
There is also a fun filled one minute rapid-fire round, showcasing the lighter side of the guest. The event ends with the felicitation and feedback time on the guestbook. Finally, a video feedback of the guest and a small photo session ends the show formally. Constructive feedback and suggestions from the audience are collected for improving the show with each episode.
International Conference on Social Media Marketing in Emerging Markets @WeSchool, Bengaluru
In only half a decade, social media has altered consumer behavior to the extent that one-third of consumer spending today may be driven by social inputs like reviews and comments. And it is estimated that, by 2022, four out of every five transactions will be driven by social media. As consumers become more empowered, it's crucial to use social media to engage and connect with the customers. Thus, it is has become imperative to develop models and methods to augment the effectiveness of social media marketing in emerging markets like India.
Keeping in view such developments, WeSchool, Bengaluru in association with Academy of Indian Marketing (AIM) and IDG Media Group, organized the two-day 'International Conference on Social Media Marketing in Emerging Markets' on the 25th and 26th of July, 2014 at ITC Gardenia, Bangalore.
The conference was a two-day summit of marketing professionals from industry, distinguished academics and researchers and political strategists to share their experiences, debate on various facets of social media and study in depth its impact on the community. This conference enhanced the participants' understanding of social media and developed models and methods to enhance the effectiveness of marketing in emerging markets.
With participation from countries like USA, Canada, Saudi Arabia, Abu Dhabi, Sweden, South Africa, Turkey. The conference had around 50 shortlisted research and conceptual papers being presented over 2 days by academicians, MBA students and corporate scholars from Dell, Cognizant, IBM, Genpact, Infosys and many others.